Avani J.

Experience

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  MIT Venture Mentoring Service

  Mentor

  Jun 2026 - Present

  The Massachusetts Institute of Technology (MIT) is a private research university located in Cambridge, Massachusetts.

  • Serve as a volunteer mentor through MIT's Venture Mentoring Service (VMS), advising early-stage founders on marketing strategy, positioning, and go-to-market execution.
  • Draw on 15+ years of corporate marketing leadership and direct fractional CMO experience with B2B SaaS and life sciences startups to help founders translate technical complexity into clear market positioning and growth strategy.

• ThinkBoldMarketing

  Fractional CMO| Marketing Strategist for Startups & Small Businesses

  Jan 2025 - Present

  ThinkBoldMarketing is a company.

  • I help startups and small businesses unlock growth through powerful, results-driven marketing strategies—without the overhead of a full-time executive.
  • Drawing on enterprise-level expertise from leading companies like Gartner, ThermoFisher Scientific, and Sartorius, I deliver tailored solutions that fit the unique needs of growing businesses.
  • My focus is on identifying high-impact marketing initiatives that drive measurable results—whether it’s building brand presence, generating qualified leads, or laying the groundwork for sustainable growth.
  • Crafting ROI-driven marketing strategies that make every dollar count.
  • Building scalable marketing systems and processes.
  • Launching cost-effective content and digital marketing programs to fuel organic growth.
  • Optimizing marketing tools and technologies to match your budget and goals.
  • Coaching and mentoring teams to boost in-house marketing capabilities.
  • Think of me as your on-demand marketing leader—providing strategic guidance to help you establish product-market fit, accelerate customer acquisition, and grow efficiently.
  • Whether you’re an early-stage startup or a small business looking to level up, I’m here to help you achieve your goals.
  • Let’s connect and explore how we can elevate your marketing strategy!
• 

  Gartner

  Senior Director Analyst | Content Marketing Operations

  Oct 2022 - Oct 2023

  Gartner provides actionable insights, guidance, and tools that enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.

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  TetraScience

  Senior Director of Content Marketing

  Aug 2022 - Oct 2022

  TetraScience is the Scientific Data and AI Company building Tetra OS, the operating system for scientific intelligence across discovery, development, and manufacturing. Tetra OS unifies the Scientific Data Foundry, Scientific Use Case Factory, and Tetra AI into a single AI‑native platform that converts fragmented scientific data into governed, reusable, AI‑ready memory and turns it into industrialized, AI‑powered workflows. Tetra AI provides agentic capabilities that guide scientists through complex workflows, surface cross‑domain insights, and accelerate decision‑making, while Sciborgs help customers embed these new patterns into day‑to‑day practice. Trusted by leading biopharma organizations and global partners including NVIDIA, Databricks, Snowflake, Google, and Microsoft, TetraScience is replatforming the world’s scientific industries for the AI era.

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  Sartorius

  Head Of Marketing Communications

  Jun 2022 - Aug 2022

  Sartorius is a leading international partner of biopharma research and manufacturing. We help our customers simplify progress from drug discovery to manufacturing so that more people can have access to better medicine. And simplifying progress starts with our employees who move things forward by realizing ambitious ideas and growing alongside with the company. Our product portfolio covers two customer groups: With innovative laboratory instruments and consumables, Sartorius focuses on laboratories performing research and quality control at pharmaceutical and biopharmaceutical companies as well as academic research institutes. Our broad bioprocess product portfolio focusing on single-use solutions, helps customers manufacture biotech medications, vaccines, and cell and gene therapies safely, rapidly, and economically. Based in Göttingen, Germany, Sartorius also has a strong global reach with more than 60 production and sales sites worldwide. We regularly expand our portfolio through the acquisition of complementary technologies. In 2025, Sartorius generated sales revenue of around 3.5 billion euros. Currently, more than 14,000 employees from 110+ nations are working for customers around the globe. Join our team, partner or collaborate with us.

  • Manage a global team of 60 marketing professionals including campaign planning, content marketing, digital demand generation, creative operations, and regional & events marketing to deliver top line growth.
  • Revamp procedures and communication mechanisms between sales and marketing teams.
  • Accelerate the digital transformation of the marketing team to enable holistic customer tracking and interaction.
  • Ensure successful product launches and achieve marketing objectives by leading and mentoring the global marketing communications organization.
• 

  Sartorius

  Head of Customer Advocacy & Content Marketing

  Jan 2022 - Jun 2022

  • Lead a global team of marketing and PR professionals to spearhead overall brand reputation and content development.
  • Manage public and media relations for the global bioprocessing business, covering vendor partnerships, customer collaborations, site openings, and new product launches.
  • Administer all aspects of media training for spokespersons while creating narratives for key marketing campaigns and steering external communications around products and customer relations.
  • Ensure successful product launches and achieve marketing objectives by guiding and mentoring global content marketing and web operations teams.
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  Sartorius

  Head of Content Marketing

  Jul 2019 - Jan 2022

  • Established and directed content marketing functions while guiding and mentoring a high-performance team of 12 members.
  • Created global standards for brand tone, voice, and execution of all marketing content.
  • Led customer journey and content strategy activities for product launches by developing templates and procedures.
  • Oversaw website UX design and implementation teams to meet traffic and conversion targets.
  • Helped establish Sartorius vaccine Key Opinion Leaders during the COVID-19 pandemic and crafted a comprehensive thought leadership program.
  • Translated the annual marketing plan into media placements across print, digital, and event channels with trade publications.

• Spokesly

  Vice President Marketing

  May 2018 - Jun 2019

  Spokesly is a company.

  • From 2018 to 2019, I led all facets related to marketing and conceptualization of a B2B marketing platform while steering a team of 30+ remote employees.
  • Improved brand entity and architecture, including style guide, logo, voice, and tone.
  • Administered and maintained all aspects of visual design and content for website and marketing assets.
  • Enhanced product roadmaps and key features for commercialization by conducting customer interviews and market research.
  • Provided guidance on user interface and customer experience design for the platform.
  • Formulated and implemented product launch strategies covering positioning, messaging, pricing, and beta customer onboarding plans.
  • Ensured smooth execution of marketing channels including SEO, social media, email marketing and automation, and outbound marketing.
• 

  Thermo Fisher Scientific

  Director of Marketing, Lab Products Division

  Oct 2017 - Apr 2018

  Thermo Fisher Scientific enables our customers to make the world healthier, cleaner and safer.

  • Lead execution of global integrated marketing campaigns including positioning, value proposition refinement, messaging, and omni-channel promotion across end-to-end functions.
  • Oversaw the transition of the marketing team from product-centric to customer-centric marketing.
  • Guided a team of 10 marketing professionals to formulate and deploy annual marketing plans and meet growth targets.
  • Enabled robust management of a network of agencies covering creative, PR, and digital media for campaign integration.
  • Steered campaign success KPIs, metrics, and reporting while administering marketing budgets.
  • Managed content and customer experience work stream for the General Labware integration project.
• 

  Thermo Fisher Scientific

  Senior Manager Content Marketing

  Jan 2017 - Oct 2017
• 

  Keurig Green Mountain, Inc.

  Senior Manager Digital Acquisition and Campaign Planning

  Oct 2015 - Jan 2017

  Keurig Dr Pepper - a leading producer and distributer of hot and cold beverages to satisfy every consumer need, anytime and anywhere.

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  Keurig Green Mountain, Inc.

  Demand Planning Manager

  Jul 2013 - Oct 2015
• 

  General Mills

  Logistics Business Manager

  Feb 2013 - Jun 2013

  Making Food The World Loves.

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  General Mills

  Program Analyst - Integrated Demand Signal

  Aug 2011 - Feb 2013
• 

  General Mills

  Sr. Customer Demand Planner

  Aug 2009 - Aug 2011

• Emirates Airlines

  Revenue Systems Superintendent

  Jan 2006 - Jan 2008

  Emirates Airlines is a company.

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  Infosys Technologies Ltd

  Software Engineer

  Jan 2004 - Jan 2006

  Infosys is a global leader in next-generation digital services and consulting.