Avani J.

The Massachusetts Institute of Technology (MIT) is a private research university located in Cambridge, Massachusetts.

• Serve as a volunteer mentor through MIT's Venture Mentoring Service (VMS), advising early-stage founders on marketing strategy, positioning, and go-to-market execution.
• Draw on 15+ years of corporate marketing leadership and direct fractional CMO experience with B2B SaaS and life sciences startups to help founders translate technical complexity into clear market positioning and growth strategy.

• I help startups and small businesses unlock growth through powerful, results-driven marketing strategies—without the overhead of a full-time executive.
• Drawing on enterprise-level expertise from leading companies like Gartner, ThermoFisher Scientific, and Sartorius, I deliver tailored solutions that fit the unique needs of growing businesses.
• My focus is on identifying high-impact marketing initiatives that drive measurable results—whether it’s building brand presence, generating qualified leads, or laying the groundwork for sustainable growth.
• Crafting ROI-driven marketing strategies that make every dollar count.
• Building scalable marketing systems and processes.
• Launching cost-effective content and digital marketing programs to fuel organic growth.
• Optimizing marketing tools and technologies to match your budget and goals.
• Coaching and mentoring teams to boost in-house marketing capabilities.
• Think of me as your on-demand marketing leader—providing strategic guidance to help you establish product-market fit, accelerate customer acquisition, and grow efficiently.
• Whether you’re an early-stage startup or a small business looking to level up, I’m here to help you achieve your goals.
• Let’s connect and explore how we can elevate your marketing strategy!

Gartner provides actionable insights, guidance, and tools that enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.

TetraScience is the Scientific Data and AI Company building Tetra OS, the operating system for scientific intelligence across discovery, development, and manufacturing. Tetra OS unifies the Scientific Data Foundry, Scientific Use Case Factory, and Tetra AI into a single AI‑native platform that converts fragmented scientific data into governed, reusable, AI‑ready memory and turns it into industrialized, AI‑powered workflows. Tetra AI provides agentic capabilities that guide scientists through complex workflows, surface cross‑domain insights, and accelerate decision‑making, while Sciborgs help customers embed these new patterns into day‑to‑day practice. Trusted by leading biopharma organizations and global partners including NVIDIA, Databricks, Snowflake, Google, and Microsoft, TetraScience is replatforming the world’s scientific industries for the AI era.

Sartorius is a leading international partner of biopharma research and manufacturing. We help our customers simplify progress from drug discovery to manufacturing so that more people can have access to better medicine. And simplifying progress starts with our employees who move things forward by realizing ambitious ideas and growing alongside with the company. Our product portfolio covers two customer groups: With innovative laboratory instruments and consumables, Sartorius focuses on laboratories performing research and quality control at pharmaceutical and biopharmaceutical companies as well as academic research institutes. Our broad bioprocess product portfolio focusing on single-use solutions, helps customers manufacture biotech medications, vaccines, and cell and gene therapies safely, rapidly, and economically. Based in Göttingen, Germany, Sartorius also has a strong global reach with more than 60 production and sales sites worldwide. We regularly expand our portfolio through the acquisition of complementary technologies. In 2025, Sartorius generated sales revenue of around 3.5 billion euros. Currently, more than 14,000 employees from 110+ nations are working for customers around the globe. Join our team, partner or collaborate with us.

• Manage a global team of 60 marketing professionals including campaign planning, content marketing, digital demand generation, creative operations, and regional & events marketing to deliver top line growth.
• Revamp procedures and communication mechanisms between sales and marketing teams.
• Accelerate the digital transformation of the marketing team to enable holistic customer tracking and interaction.
• Ensure successful product launches and achieve marketing objectives by leading and mentoring the global marketing communications organization.

• Lead a global team of marketing and PR professionals to spearhead overall brand reputation and content development.
• Manage public and media relations for the global bioprocessing business, covering vendor partnerships, customer collaborations, site openings, and new product launches.
• Administer all aspects of media training for spokespersons while creating narratives for key marketing campaigns and steering external communications around products and customer relations.
• Ensure successful product launches and achieve marketing objectives by guiding and mentoring global content marketing and web operations teams.

• Established and directed content marketing functions while guiding and mentoring a high-performance team of 12 members.
• Created global standards for brand tone, voice, and execution of all marketing content.
• Led customer journey and content strategy activities for product launches by developing templates and procedures.
• Oversaw website UX design and implementation teams to meet traffic and conversion targets.
• Helped establish Sartorius vaccine Key Opinion Leaders during the COVID-19 pandemic and crafted a comprehensive thought leadership program.
• Translated the annual marketing plan into media placements across print, digital, and event channels with trade publications.

• From 2018 to 2019, I led all facets related to marketing and conceptualization of a B2B marketing platform while steering a team of 30+ remote employees.
• Improved brand entity and architecture, including style guide, logo, voice, and tone.
• Administered and maintained all aspects of visual design and content for website and marketing assets.
• Enhanced product roadmaps and key features for commercialization by conducting customer interviews and market research.
• Provided guidance on user interface and customer experience design for the platform.
• Formulated and implemented product launch strategies covering positioning, messaging, pricing, and beta customer onboarding plans.
• Ensured smooth execution of marketing channels including SEO, social media, email marketing and automation, and outbound marketing.

Thermo Fisher Scientific enables our customers to make the world healthier, cleaner and safer.

• Lead execution of global integrated marketing campaigns including positioning, value proposition refinement, messaging, and omni-channel promotion across end-to-end functions.
• Oversaw the transition of the marketing team from product-centric to customer-centric marketing.
• Guided a team of 10 marketing professionals to formulate and deploy annual marketing plans and meet growth targets.
• Enabled robust management of a network of agencies covering creative, PR, and digital media for campaign integration.
• Steered campaign success KPIs, metrics, and reporting while administering marketing budgets.
• Managed content and customer experience work stream for the General Labware integration project.

Keurig Dr Pepper - a leading producer and distributer of hot and cold beverages to satisfy every consumer need, anytime and anywhere.

Making Food The World Loves.

Infosys is a global leader in next-generation digital services and consulting.