Advanced analytics leader with nearly 15 years of experience across Retail, Financial Services, and Tech industries. Drives growth throughout customer lifecycle. Experience rooted in marketing and customer analytics working with premier loyalty programs and applied to omni-channel Retail Analytics. Applies statistical methodologies via SQL, R and Python to analyze performance drivers. Collaborative leader passionate about creating a culture of learning at all levels, building both technical and soft skills.
eBay Enterprise Marketing Solutions (formerly e-Dialog) is an integrated digital marketing solutions provider that combines technology and insight to drive increasing levels of value for our clients.
The Solutions: Conducted ad hoc analyses for e-commerce clients to inform targeted digital marketing strategies
The Data: retail transaction data | purchase path data
The Methodologies: customer lifetime value | customer profile & segmentation | omni-channel analysis | market basket analysis
Aug 2011 — Oct 2012
Chase
Senior Analyst
Led analytics for United MileagePlus co-brand credit card portfolio. Delivered ad hoc customer analyses, experimentation frameworks, data-driven business cases, and KPI dashboards. Consulted on new business development with TAM sizing for loyalty program expansion.
Aug 2006 — Jul 2011
Chase
Marketing Manager, Travel & Entertainment Co-brand Portfolios
Led marketing strategy and execution for new customer acquisition, existing cardmember engagement, and customer experience for Marriott Rewards and Disney Rewards co-brand credit card portfolios. Contributed to new product development and launch of Marriott Rewards Premier card and Disney Premier Visa Card.
