- ConsultantData
What a business intelligence consultant does, services they provide, and when companies should hire a BI consultant for reporting and data analytics.
Brigit Lawrence-Gomez
San Francisco, CA, USA
Versatile Product & Marketing Analytics Leader
Advanced analytics leader with nearly 15 years of experience across Retail, Financial Services, and Tech industries. Drives growth throughout customer lifecycle. Experience rooted in marketing and customer analytics working with premier loyalty programs and applied to omni-channel Retail Analytics. Applies statistical methodologies via SQL, R and Python to analyze performance drivers. Collaborative leader passionate about creating a culture of learning at all levels, building both technical and soft skills.
Experience
REI
Digital Planning & Analytics
Jan 2023 - Jan 2024
SEPHORA
Director, Promotion Analytics
Jul 2019 - Mar 2022
- Automated data infrastructure for $500M marketing promotions program.
Airbnb
Data Scientist, Growth & Traffic
Aug 2017 - Aug 2019
- The Solutions:
- Identified opportunities for 30% YOY active guest growth through Customer Lifecycle Analysis.
- Built end-to-end data ecosystem for new product launches, which included event logging, data pipelines, and dashboards.
citibank
Senior Manager, Analytics
Dec 2013 - Apr 2016
- Led product analytics for American AAdvantage co-brand credit card portfolio.
eBay Enterprise Marketing Solutions (formerly e-Dialog)
Senior Analyst, Customer Analytics
Sep 2012 - Jan 2014
eBay Enterprise Marketing Solutions (formerly e-Dialog) is an integrated digital marketing solutions provider that combines technology and insight to drive increasing levels of value for our clients.
- The Solutions: Conducted ad hoc analyses for e-commerce clients to inform targeted digital marketing strategies
- The Data: retail transaction data | purchase path data
- The Methodologies: customer lifetime value | customer profile & segmentation | omni-channel analysis | market basket analysis
Chase
Senior Analyst
Aug 2011 - Oct 2012
- Led analytics for United MileagePlus co-brand credit card portfolio. Delivered ad hoc customer analyses, experimentation frameworks, data-driven business cases, and KPI dashboards. Consulted on new business development with TAM sizing for loyalty program expansion.
Chase
Marketing Manager, Travel & Entertainment Co-brand Portfolios
Aug 2006 - Jul 2011
- Led marketing strategy and execution for new customer acquisition, existing cardmember engagement, and customer experience for Marriott Rewards and Disney Rewards co-brand credit card portfolios. Contributed to new product development and launch of Marriott Rewards Premier card and Disney Premier Visa Card.
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