Evelyn & Bobbie | 2019 | Britta Lundstrom
groveandriver.comEvelyn + Bobbie’s 2019 “Air” campaign launched their first Knickers line and set the foundation for an annual campaign strategy. I led creative direction and execution, highlighting engineering-led comfort and inclusivity through flowing visuals and unretouched, diverse casting. With no post-production tricks, we delivered authenticity, boosted engagement, and built a scalable brand story of Magic, Power, and Transformation.