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Brush Prairie, WA, USA

Britta L.

Empowering Brands with Creative Vision and Strategic Precision | From Nike to Startup

With over 20 years of honing expertise at the nexus of creative direction and operational strategy, Britta Lundstrom is a linchpin in transforming brands like Nike, Sony, and Amazon. She champions a sweet spot that blends storytelling with systematic efficiency, backed by a commitment to empathy, innovation, and servant leadership. Diving into the future of creative processes with AI, and recently fortifying her skills with a Cornell certificate in Organizational Design, Britta stands at the forefront of crafting teams and projects that are not only future-ready but also deeply human-centered. She helms Grove + River, driving creative culture evolution and brand transformation with clarity and passion. A Bavarian at heart, now Pacific Northwest resident, Britta is a perpetual seeker of the next groundbreaking idea in the creative domain.

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Britta L.

Work

Evelyn & Bobbie | 2019 | Britta Lundstrom

groveandriver.com
Evelyn & Bobbie  |  2019 | Britta Lundstrom

Evelyn + Bobbie’s 2019 “Air” campaign launched their first Knickers line and set the foundation for an annual campaign strategy. I led creative direction and execution, highlighting engineering-led comfort and inclusivity through flowing visuals and unretouched, diverse casting. With no post-production tricks, we delivered authenticity, boosted engagement, and built a scalable brand story of Magic, Power, and Transformation.

Experience

Dec 2013 — Present
Grove + River, LLC

Grove + River, LLC

Creative Director, Founder

Grove + River is a creative consultancy specializing in brand strategy, creative direction, and operational design for growing companies. We partner with consumer, lifestyle, and tech brands to build standout marketing campaigns, scale high-performing creative teams, and drive business transformation through clear systems and storytelling. Led by Britta Lundstrom, a seasoned Executive Creative Director and creative operations strategist, Grove + River offers fractional leadership, team coaching, and end-to-end creative consulting.

  • Executed high-impact creative initiatives across consumer, lifestyle, and tech sectors, enhancing brand presence and market dynamics.
  • Streamlined operations and guided transformative business practices, enabling sustainable creative processes and effective team scaling.
  • Specialized in executive creative leadership, adept at crafting compelling brand stories and establishing organizational design that promotes team efficiency and productivity.
  • Provided expert team coaching and fractional creative direction, fostering innovation and skill development within creative teams.
May 2024 — Apr 2025
Pinch

Pinch

Senior Studio Director, Creative

Feb 2022 — Apr 2024
Thesis agency

Thesis agency

Head of Creative (Executive Creative Director)

Apr 2020 — Feb 2022
Thesis

Thesis

Design Director, Nike

Jul 2019 — Apr 2020
Slumberkins

Slumberkins

Creative Lead (Art Director)

Jun 2017 — Feb 2019
Evelyn & Bobbie

Evelyn & Bobbie

Creative Lead (Art Director)

Feb 2017 — Jul 2017
Nike

Nike

Creative Lead, Contract

Sep 2015 — Jun 2016
Nike

Nike

Design Manager, Global Sales, Digital GTM

Sep 2014 — Sep 2015
Cvent

Cvent

Senior Graphic Designer

Dec 2006 — Nov 2013
Sony DADC

Sony DADC

Creative Lead, Europe