Bryon C.

Experience

• Crave-Consulting

  CEO, Founder

  Mar 2021 - Present

  Chicago-based sales consulting and training firm specializing in revenue growth, sales enablement, and RevOps.

  • Crave Consulting is a Chicago based sales consulting and training firm that helps businesses sell smarter, faster, and more effectively.
  • With a focus on revenue growth, Crave Consulting delivers customized strategies, processes, and tools that align with each client’s unique goals and stage of growth.
  • Services include sales process design, go to market planning, funnel optimization, team training and enablement, and data driven performance tracking.
  • Whether hiring a first sales rep or scaling an experienced team, Crave helps accelerate close rates, shorten sales cycles, and build sustainable sales engines.
  • Led by founder Bryon Craven, Crave’s approach is grounded in real world testing and metrics based on over fifteen years of experience.
  • Bryon has led teams that achieved seven times sales growth in one year and reduced sales cycles by 83 percent.
  • Crave’s strategies are tested in real business environments and built to scale.
  • Clients receive proven playbooks, hands-on execution support, and live KPI tracking to improve over time.
  • Crave is a trusted partner committed to helping teams close more deals with greater efficiency and less friction.
• 

  Crave-Consulting, L.L.C.

  CEO, Founder

  Mar 2021 - Present

  • I build and operate revenue engines for B2B companies that are ready to scale but lack the structure to do it predictably.
  • Through Crave Consulting, I currently design, run, and oversee six active sales organizations across construction tech, property services, fintech, industrial services, and professional services.
  • I work directly inside each business, functioning as a fractional CRO and operator—not an external consultant.
  • My role goes far beyond strategy. I am responsible for:
  • Go to market strategy and revenue planning
  • Sales org design across SDR, AE, field sales, and account management teams
  • Hiring, onboarding, training, and managing sales teams (W-2 and 1099, domestic and offshore)
  • Building sales playbooks, discovery frameworks, bidding and estimating workflows, and comp plans
  • Implementing CRM systems, pipeline management, forecasting, and performance dashboards
  • Driving daily execution, coaching, and accountability
  • Most clients bring Crave in when revenue is founder-led, inconsistent, or capped by operational bottlenecks.
  • We step in, stabilize performance, build repeatable systems, and scale teams without forcing founders to hire full-time executive leadership too early.
  • Crave operates as an extension of leadership, owning outcomes alongside clients. Success is measured in pipeline coverage, close rates, ramp speed, and durable revenue growth—not slide decks or theory.
  • If you’re building something real and need sales leadership that executes, not just advises, let’s connect.
• 

  STEAM Academy

  Vice President of Sales

  Oct 2024 - Jun 2025

  STEAM Academy provides highly interactive, hands-on afterschool programs where kids aged 4-12 creatively apply the latest technologies to solve humanity's greatest challenges and become NextGen PROs!

  • Led strategy and execution of global expansion for hands-on afterschool STEAM programs.
  • Built and nurtured relationships with partner schools and educational institutions to increase program adoption.
  • Focused on growing market share by promoting the importance of STEAM education and delivering future-proof learning solutions.
• 

  Product School

  Vice President of Sales

  Sep 2023 - Oct 2024

  Product School is the global leader in Product training with a community of over two million product professionals.

  • Managed both consumer and enterprise sales and leadership functions.
  • Developed a comprehensive sales strategy aimed at achieving profitability.
  • Focused on improving CAC and top-line revenue to enhance overall efficiency.
• 

  Stealth Startup

  Head of Sales

  May 2022 - Sep 2023

  • As Head of sales I successfully managed cross-departmental teams, overseeing Sales Development Representatives, Inside Sales, Field Sales, Client Success, Enterprise and Key Accounts.
  • My role was instrumental in enhancing overall sales performance, with a focus on improving sales efficiency, where efficiency is measured by the ratio of Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC).
  • Additionally, I took charge of P&L forecasting, demonstrating my strategic financial acumen. Leading by example, I managed and developed sales leadership, fostering a culture of excellence and growth.
  • My responsibilities extended to the intricate process of compensation development, including plan formulation and seamless implementation.
  • Engaging in strategic quarterly planning sessions and Monthly Business Reviews (MBRs), I ensured alignment with organizational goals and sustained success in a dynamic business environment.
  • Notable Accomplishments
  • Crafted and implemented a comprehensive sales process, pursuit rules, and other sales procedures, essentially creating the playbook for sales.
  • Defined and established strategic territories for the sales organization, leading to a significant increase in conversions at the top of the sales funnel.
  • This initiative also resulted in a remarkable 53% reduction in the overall sales cycle.
  • Achieved a threefold increase in sales within a span of six months, all accomplished without the need for additional headcount.
  • Realized an extraordinary sevenfold increase in sales within a one-year timeframe.
  • Enhanced the efficiency of LTV/CAC (Customer Lifetime Value to Customer Acquisition Cost) from 0.7 to a remarkable 3x in less
  • than 8 months.
  • Authored comprehensive training material and curriculum tailored for new hires.
  • Planned and developed companies sales summit in LA, including writing the material.
• 

  Yelp

  Senior Sales Manager

  Mar 2019 - Jun 2022

  • As a Senior leader, I took charge of building high-performing teams through strategic hiring initiatives.
  • A key aspect of my role involved providing comprehensive training to account executives and managers, equipping them with in-depth product knowledge, refined sales methodologies, and essential management skills.
  • Notably, my efforts have contributed to propelling the Chicago office's top 15% revenue performance in 2020..
  • I actively collaborate with both existing and new sales consultants, offering guidance in crucial areas such as KPIs, objection handling, pipeline management, sales IQ, and fostering career path development.
  • With a primary focus on driving revenue growth, I concurrently prioritize initiatives aimed at enhancing client retention.
  • As the Head of the Mentor program for managers, I was committed to nurturing leadership skills and professional development within the organization.
  • Notable Accomplishments
  • Created a training curriculum based on (Psychology of Selling) series. Resulted in 15% increase in close ratio.
  • Set the external manager sales record.
  • Top 10 in revenue and Percent to Quota; 2020 (Including transitioning to work from home April 2020).
  • Collaborated closely with Product and Engineering teams to spearhead the development of the Yelp Guarantee program.
  • Established and crafted a comprehensive manager mentor program.
  • Increased overall revenue production of tenured AE’s placed in my supervision by 20%.
  • Designed and implemented a robust pipeline maintenance and tracking system, accompanied by comprehensive training
  • materials. Successfully rolled out organizational wide.
  • Coached and managed Highest performing new hire group February 2021.
  • Top 5 overall Revenue Chicago Q1 2021-Present.
• 

  Trelevate

  Market Manager

  Aug 2018 - Mar 2019

  Companies are always in search of ways to grow their customer base; Trelevate creates and manages outsourced sales channels focused on new customer acquisition.

  • Led market-level sales operations focused on new customer acquisition and sales team performance.
• 

  Trelevate

  Market Sales Manager

  Jul 2018 - Mar 2019

  • Oversaw field sales teams and coached reps to improve execution, retention, and measurable results.
• 

  Angi

  Client Success Sales Manager

  Mar 2014 - Aug 2018

  • Notable Accomplishments
  • Top 5% performer of 2,000 employees; 2014, 2016, 2017 both as Account Manager, and Client Success Manager.
  • Time performance and mentality award winner (Stans Club, Presidents Club).
  • Increased revenue in my book of business 200% during the first 18 months of employment.
  • Exceeded sales goal each month for 13 consecutive months.
  • Sales mentor for new hires within different sales departments.
• 

  Perfect Wedding Guide

  Director of Sales

  Dec 2012 - Mar 2014

  Weddings are often one of the most stressful, complex, and expensive endeavors people undertake; Perfect Wedding Guide connects couples with wedding vendors and planning resources.

  • Directed sales strategy and vendor partnerships to connect couples with well-matched wedding vendors.

• Vibe Wedding Group

  Owner

  Mar 2007 - Mar 2014

  Vibe Wedding Group is a company.

  • Founded and owned Vibe Wedding Group, overseeing operations and client relationships.