Bryon C.

Chicago-based sales consulting and training firm specializing in revenue growth, sales enablement, and RevOps.

• Crave Consulting is a Chicago based sales consulting and training firm that helps businesses sell smarter, faster, and more effectively.
• With a focus on revenue growth, Crave Consulting delivers customized strategies, processes, and tools that align with each client’s unique goals and stage of growth.
• Services include sales process design, go to market planning, funnel optimization, team training and enablement, and data driven performance tracking.
• Whether hiring a first sales rep or scaling an experienced team, Crave helps accelerate close rates, shorten sales cycles, and build sustainable sales engines.
• Led by founder Bryon Craven, Crave’s approach is grounded in real world testing and metrics based on over fifteen years of experience.
• Bryon has led teams that achieved seven times sales growth in one year and reduced sales cycles by 83 percent.
• Crave’s strategies are tested in real business environments and built to scale.
• Clients receive proven playbooks, hands-on execution support, and live KPI tracking to improve over time.
• Crave is a trusted partner committed to helping teams close more deals with greater efficiency and less friction.

• I build and operate revenue engines for B2B companies that are ready to scale but lack the structure to do it predictably.
• Through Crave Consulting, I currently design, run, and oversee six active sales organizations across construction tech, property services, fintech, industrial services, and professional services.
• I work directly inside each business, functioning as a fractional CRO and operator—not an external consultant.
• My role goes far beyond strategy. I am responsible for:
• Go to market strategy and revenue planning
• Sales org design across SDR, AE, field sales, and account management teams
• Hiring, onboarding, training, and managing sales teams (W-2 and 1099, domestic and offshore)
• Building sales playbooks, discovery frameworks, bidding and estimating workflows, and comp plans
• Implementing CRM systems, pipeline management, forecasting, and performance dashboards
• Driving daily execution, coaching, and accountability
• Most clients bring Crave in when revenue is founder-led, inconsistent, or capped by operational bottlenecks.
• We step in, stabilize performance, build repeatable systems, and scale teams without forcing founders to hire full-time executive leadership too early.
• Crave operates as an extension of leadership, owning outcomes alongside clients. Success is measured in pipeline coverage, close rates, ramp speed, and durable revenue growth—not slide decks or theory.
• If you’re building something real and need sales leadership that executes, not just advises, let’s connect.

STEAM Academy provides highly interactive, hands-on afterschool programs where kids aged 4-12 creatively apply the latest technologies to solve humanity's greatest challenges and become NextGen PROs!

• Led strategy and execution of global expansion for hands-on afterschool STEAM programs.
• Built and nurtured relationships with partner schools and educational institutions to increase program adoption.
• Focused on growing market share by promoting the importance of STEAM education and delivering future-proof learning solutions.

Product School is the global leader in Product training with a community of over two million product professionals.

• Managed both consumer and enterprise sales and leadership functions.
• Developed a comprehensive sales strategy aimed at achieving profitability.
• Focused on improving CAC and top-line revenue to enhance overall efficiency.

• As Head of sales I successfully managed cross-departmental teams, overseeing Sales Development Representatives, Inside Sales, Field Sales, Client Success, Enterprise and Key Accounts.
• My role was instrumental in enhancing overall sales performance, with a focus on improving sales efficiency, where efficiency is measured by the ratio of Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC).
• Additionally, I took charge of P&L forecasting, demonstrating my strategic financial acumen. Leading by example, I managed and developed sales leadership, fostering a culture of excellence and growth.
• My responsibilities extended to the intricate process of compensation development, including plan formulation and seamless implementation.
• Engaging in strategic quarterly planning sessions and Monthly Business Reviews (MBRs), I ensured alignment with organizational goals and sustained success in a dynamic business environment.
• Notable Accomplishments
• Crafted and implemented a comprehensive sales process, pursuit rules, and other sales procedures, essentially creating the playbook for sales.
• Defined and established strategic territories for the sales organization, leading to a significant increase in conversions at the top of the sales funnel.
• This initiative also resulted in a remarkable 53% reduction in the overall sales cycle.
• Achieved a threefold increase in sales within a span of six months, all accomplished without the need for additional headcount.
• Realized an extraordinary sevenfold increase in sales within a one-year timeframe.
• Enhanced the efficiency of LTV/CAC (Customer Lifetime Value to Customer Acquisition Cost) from 0.7 to a remarkable 3x in less
• than 8 months.
• Authored comprehensive training material and curriculum tailored for new hires.
• Planned and developed companies sales summit in LA, including writing the material.

• As a Senior leader, I took charge of building high-performing teams through strategic hiring initiatives.
• A key aspect of my role involved providing comprehensive training to account executives and managers, equipping them with in-depth product knowledge, refined sales methodologies, and essential management skills.
• Notably, my efforts have contributed to propelling the Chicago office's top 15% revenue performance in 2020..
• I actively collaborate with both existing and new sales consultants, offering guidance in crucial areas such as KPIs, objection handling, pipeline management, sales IQ, and fostering career path development.
• With a primary focus on driving revenue growth, I concurrently prioritize initiatives aimed at enhancing client retention.
• As the Head of the Mentor program for managers, I was committed to nurturing leadership skills and professional development within the organization.
• Notable Accomplishments
• Created a training curriculum based on (Psychology of Selling) series. Resulted in 15% increase in close ratio.
• Set the external manager sales record.
• Top 10 in revenue and Percent to Quota; 2020 (Including transitioning to work from home April 2020).
• Collaborated closely with Product and Engineering teams to spearhead the development of the Yelp Guarantee program.
• Established and crafted a comprehensive manager mentor program.
• Increased overall revenue production of tenured AE’s placed in my supervision by 20%.
• Designed and implemented a robust pipeline maintenance and tracking system, accompanied by comprehensive training
• materials. Successfully rolled out organizational wide.
• Coached and managed Highest performing new hire group February 2021.
• Top 5 overall Revenue Chicago Q1 2021-Present.

Companies are always in search of ways to grow their customer base; Trelevate creates and manages outsourced sales channels focused on new customer acquisition.

• Led market-level sales operations focused on new customer acquisition and sales team performance.

• Oversaw field sales teams and coached reps to improve execution, retention, and measurable results.

• Notable Accomplishments
• Top 5% performer of 2,000 employees; 2014, 2016, 2017 both as Account Manager, and Client Success Manager.
• Time performance and mentality award winner (Stans Club, Presidents Club).
• Increased revenue in my book of business 200% during the first 18 months of employment.
• Exceeded sales goal each month for 13 consecutive months.
• Sales mentor for new hires within different sales departments.

Weddings are often one of the most stressful, complex, and expensive endeavors people undertake; Perfect Wedding Guide connects couples with wedding vendors and planning resources.

• Directed sales strategy and vendor partnerships to connect couples with well-matched wedding vendors.

• Founded and owned Vibe Wedding Group, overseeing operations and client relationships.