Work
Experience
Cerebro Sports
Fractional Executive & Strategic Advisor
Cerebro Sports is reimagining basketball evaluation by democratizing access to high-level performance data and applying AI to uncover overlooked talent, optimize player development and recruiting.
- Brought on by the founding team to advise on operations, revenue strategy, and growth planning at an early-stage sports tech startup.
- Spearheaded a strategic pivot to a product-led growth model, positioning the company to meet Q1 2025 goals and improve seed funding readiness.
- Led cross-functional alignment across product, finance, and operations to prioritize roadmap and investment decisions.
- Directed investor pitch preparation and managed Data Room development to support active fundraising.
- Executed a full company rebrand within 3 months, enabling Cerebro to secure early traction, improve team accountability, and win recognition as an MIT Sloan Start-up Pitch finalist.
Grubhub
Business Insights & Customer Experience Leader
Grubhub is a leading online food delivery platform connecting diners with local restaurants across the U.S. The company focuses on enhancing the digital ordering experience while driving growth through innovative customer engagement, logistics, and product strategies.
- Designed and launched a robust Customer Segmentation strategy post-Wonder acquisition, focused on retaining and growing the top 5% of high-value users through a mixed-methods approach
- Acted as the primary business partner to Ops, Product, and Engineering teams, directly influencing the product roadmap to align with service and revenue goals.
- Achieved ~$15M in annualized cost savings and improved customer retention by 45bps YoY by translating insights into actionable product and operational changes.
- Known internally for bridging strategy with execution—delivering measurable impact across customer experience and product innovation.
Amazon (Just Walk Out)
GTM and Business Strategy - Autonomous Checkout
Amazon is a global technology giant offering a vast array of services from e-commerce to cloud computing, driven to be the world's most customer-centric company.
- Responsible for owning end-to-end management of JWO product, Dash Carts, establishing oneself as the product expert.
- Successfully worked cross-functionally to drive ideas from conception to execution, ensuring cohesive project delivery.
- Led the development of business models, defined and analyzed success metrics, managed strategic projects, and supported internal customers with GTM insights and strategy.
- Implemented a 'test and learn' agility method, allowing for quick decision-making and rapid iteration of evolving business strategies.
amika
Director of Sales Operations + Analytics
amika, a Brooklyn-born haircare brand, offers clinically proven products infused with sea buckthorn, pledging to reach Net Zero by 2030 and committed to being a friend to hair, hairstylists, the planet, and you.
- Brought on to build and scale sales operations at a high-growth beauty brand pre and post acquisition by VC firm
- Built and led the Analytics & Sales Ops function, enabling the company to scale efficiently and make data-informed decisions across channels.
- Utilized data-driven insights to identify inefficiencies and create new processes, significantly improving operational workflows.
- Developed and implemented ways of working changes, setting the groundwork for anticipated brand growth through effective cross-functional strategy rollout and performance standard setting.
BSE Global (Brooklyn Nets)
Pricing & Revenue Strategist
BSE Global is the parent company of Barclays Center, the Brooklyn Nets, the New York Liberty, and NBA G League team the Long Island Nets, delivering dynamic content and experiences for fans.
- Initial hire to develop and managing Ticketing Analytics strategy for the Brooklyn Nets
- Drove consistent YoY (~62%) revenue growth through strategic ticket pricing changes and dynamic yield management.
- Played a critical role in two major free agency acquisitions by managing the full ticket revenue budget for the 2019–2020 offseason resulting in franchise achieving #2 in overall NBA revenue and sales growth for the season.
- Directly managed 7 of the top 10 highest-grossing games in franchise history through data-backed pricing and segmentation.
- Led pricing and inventory strategy that contributed to 99% YoY ticket sales growth for the NBA Draft
Whole Foods Market
Pricing Analyst
Whole Foods Market, founded in 1980, revolutionized how people understand and shop for food by setting high quality standards, collaborating with suppliers who meet these standards, and transparently sharing this information with customers, offering the highest quality natural and organic products.
- First analyst to develop and focus on centralized and Global pricing strategy for Whole Foods Market
- Managed Pricing strategy and execution post Amazon acquisition
Living Direct
Import Product Analyst
Living Direct specializes in the specialty appliance industry since 1999, offering high quality products through its brands: Edgestar, Koldfront, and Avallon.
- Analyzed product and customer metrics to manage and execute the opening of a new warehouse, resulting in a 20% decrease in freight and shipping costs and an increase in GM%.
- Modified and improved existing reports to enhance efficiency in trend analysis reporting.
- Identified key production issues and collaborated with the product team to reduce errors and ensure on-time shipments, enhancing customer satisfaction.
- Managed the transition to a new ERP system for inventory management and reporting, and created bi-weekly reports for upper management on supply-chain KPIs.
Burberry
Allocation and Inventory Analyst -Licensee, Men's Non-Apparel, & Childrenswear
Born from innovation, Burberry is a global luxury brand with a rich British heritage.
- Established and executed effective allocation and inventory strategies for Men's Non-Apparel & Childrenswear, significantly optimizing stock levels and ensuring product availability in response to sales trends.
- Led the development and execution of sales dashboards for key company initiatives, including new product launches and promotional events, enhancing decision-making for the NY executive team.
- Spearheaded the establishment of processes for a new product category in the Americas, including building forecasts and analyzing retail store hierarchy, directly contributing to informed strategic planning and reporting to London HQ.
- Acted as the primary point of contact for product and stock feedback in North and South American markets, driving improvements in inventory management and sales focus through trend identification.
Tibi
Accounts Assistant-Wholesale/Department Store Sales
Tibi is a women's ready-to-wear collection known for its balance of creativity and pragmatism, fostering personal expression through functional and wearable designs.
Christian Dior Couture
CRM Analyst (Freelance)
Christian Dior Couture, the House of Dreams, is recognized for its French heritage & vibrant culture sublimating its unique Savoir-faire and Creativity.
- Successfully utilized CRM tools to generate insightful reports across multiple channels, contributing to new client insights and effective communication strategies.
- Pioneered analytical strategies that enhanced sales and customer relationships across 37 boutiques in the Americas, through data-driven insights and report generation.
- Led the segmentation growth and development for the boutique's client base by providing detailed daily, weekly, monthly, and quarterly reports using Excel & Xpert.
Agency Entourage
Marketing Intern
Agency Entourage is a full-service digital marketing company based in Dallas, TX, specializing in integrated marketing services tailored to drive results and help businesses grow. Notable for their client-centric approach, their expertise spans social media marketing, digital consulting, video production, and more.
Burberry
Showroom/Wholesale Intern
Dolce & Gabbana
Creative Services Team Intern
Dolce & Gabbana, founded in 1985 by Domenico Dolce and Stefano Gabbana, symbolizes Italian craftsmanship and tradition, offering premium fashion, accessories, and more, synonymous with innovation and Mediterranean culture.