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London, UK

Daniel D.

Fractional Head of Product / Lead PM — 9+ years taking digital, SaaS and AI products from 0 to 1 and scaling them (AIB, $700K ARR founder-built SaaS)

London-based product leader with 9+ years shipping consumer and B2B digital products, from regulated banking to SaaS, marketplaces and AI. As Lead PM at AIB (via Globant) I led a 20+ person squad on a lending app for 2M+ customers: drop-off fell from 30% to 10%, successful applications rose 20% and engagement 35%. As first product hire at Eazyshow I built and mentored the PM team and grew the platform to $700K ARR. I founded BeInFit, a UK wellness marketplace, and most recently ran product for a confidential enterprise AI startup. I bring strategy, discovery and hands-on delivery. Full right to work in the UK.

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Daniel D.

Work

Cutting loan-application drop-off from 30% to 10% for a 2M-customer bank

work-highlight.pdf
Cutting loan-application drop-off from 30% to 10% for a 2M-customer bank
At AIB (via Globant) I led a 20+ person cross-functional squad owning the mobile lending app's application funnel. Customers were abandoning in large numbers and the approval and disclosure screens were confusing and slow to clear compliance. I ran a two-day discovery workshop with design, engineering and compliance, mapped where and why people dropped out, and rebuilt the journey around clear decisions and plain-language disclosure. I set priorities weekly with the CPO and C-suite and treated regulation as a design constraint rather than a late gate. Result: drop-off fell from 30% to 10%, successful applications rose 20%, engagement rose 35%, and the launch passed regulatory review first time.

Experience

Dec 2023 — Present
BeInFit

BeInFit

Founder & CEO

BeInFit is the UK’s all-in-one business platform for independent fitness and wellness professionals. It consolidates class booking, Stripe payments, client CRM with AI insights, and native Making Tax Digital (MTD) tax features so instructors and coaches can run a professional business with minimal admin.

  • Founded a UK platform connecting wellness professionals with clients: bookings, client CRM, MTD tax tools and AI features, with Stripe Connect payouts and a 5% platform fee.
  • Selected for the Grishin Robotics accelerator (Oct–Nov 2025).
  • Instrumented the full funnel (25+ events, first-touch attribution across paid and organic): 6,000 visitors, 300 sign-ups, 180 activated, 72 paying (May 2026).
  • Also built PMLabs.app (AI-scored system-design trainer for PMs, paying users) and Rompo.Travel (AI family trip planner, App Store Apr 2026).
May 2026 — Sep 2026

Confidential AI startup

Product Manager (Contract) & Freelance Product Consultant

Confidential AI startup (enterprise AI / code modernisation).

  • Owned product vision, roadmap and backlog for an enterprise AI platform at an early-stage startup; ran discovery and wrote requirements and acceptance criteria with engineering.
  • Built the case for each product bet and sequenced work with engineering and enterprise prospects.
  • Set evidence-based release gates: nothing went live until verified against live data and signed off by a human.
Aug 2024 — Jul 2025

AIB (Allied Irish Banks) — Globant UK

Lead Product Manager, AIB (Allied Irish Banks) — Globant UK, London

AIB (Allied Irish Banks) — mobile lending app for 2M+ customers, delivered as Lead Product Manager embedded with Globant UK in London.

  • Led a 20+ person cross-functional squad as a Globant consultant embedded with the bank; set roadmap and priorities weekly with the CPO and C-suite.
  • Owned the application funnel of a mobile lending app for 2M+ customers: drop-off cut from 30% to 10%, successful applications +20%, engagement +35%.
  • Co-ran a two-day discovery workshop with design, engineering and compliance that reshaped approval and disclosure screens; launch passed regulatory review first time.
Dec 2023 — Aug 2024
Globant

Globant

Lead Product Manager, Kayanee — Globant UK, London

Kayanee — luxury wellness platform delivered as Lead Product Manager embedded with Globant UK in London.

  • Launched a subscription luxury wellness platform from 0 to 1; defined OKRs, KPIs and the customer journey.
  • Drove a 25% engagement uplift through A/B testing and payments-enabled loyalty programmes.
  • Aligned pricing, subscriptions and payment integrations with marketing and finance.
May 2022 — Dec 2023

Arrival

Product Manager / Implementation (previously Senior System Analyst), Arrival (Electric Vehicles), London

Arrival (Electric Vehicles), London — product and implementation work on EV R&D and manufacturing traceability.

  • Replaced manual production data capture with a traceability platform for EV R&D and manufacturing on a configurable API, cutting reworks by 60%.
  • Supported a KPMG audit of production traceability.
May 2019 — Jan 2020
Poalim Tech

Poalim Tech

System Analyst

  • My duties:
  • Defines application problems by conferring with clients; evaluating procedures and processes
  • Develops solutions by preparing and evaluating alternative workflow solutions.
  • Controls solution by establishing specifications; coordinating production with programmers.
  • Provides reference by writing workflow and spec documentation.
  • Provide support for inbound billing/financial/transaction and account management application.
  • Accomplishes information systems and organization mission by completing related results as needed.
Dec 2017 — Apr 2019
Ewave

Ewave

Product Manager

Ewave — web apps for government and corporate clients.

  • Managed end-to-end product development for web applications for government and corporate clients.
  • Managed 20 outsourced team members and third-party suppliers (UI/UX, dev, QA) with Scrum.
Jun 2017 — Aug 2022
Sairus - creative web studio

Sairus - creative web studio

Founding Product Manager, Eazyshow.com; Co-Founder, Sairus.io — Tel Aviv

Eazyshow.com / Sairus.io — API-first B2B SaaS video engagement platform, taken from concept to $700K ARR as the first product hire.

  • Took an API-first B2B SaaS video engagement platform from concept to $700K ARR (5x MRR growth) as the first product hire.
  • Built the PM team from scratch, then led and mentored its product managers; ran discovery and demos with C-level customers.
  • Redesigned self-serve onboarding for freemium and enterprise customers: +35% conversion, 30% lower churn, activation 40% → 52%.
  • Grew enterprise payments revenue 30%.
Aug 2016 — Dec 2017

Consulting

Web/Mobile Product Manager – PMO (Consulting)

  • My duties:
  • Meeting with potential clients, spearheading business development.
  • Managing end-to-end product development lifecycle for Web and Mobile applications for corporate and individual customers.
  • Leading requirement/JAD meetings with customers to identify, developing and mapping the needs of the project, conducting market analysis and analysis of consumer behavior to provide the best industry practices fine-tuned to each client’s requests.
Jan 2014 — Jun 2016
Simple Idea LTD - Product Design & Development.

Simple Idea LTD - Product Design & Development.

Product Manager - Product Design & Development.

Simple Idea Ltd — product design and development.

  • Led 20 developers and 2 designers across offshore teams.
  • Ran product discovery, delivery and client-facing product management.