Dessy K.

Experience

• 

  TikTok

  Head of Product - Global Campaign and Seller Promotion Tools

  Oct 2023 - Present

  TikTok is the world's leading destination for short-form mobile videos.

  • Successfully managed a team of over 10 Product Managers to launch Seller/Creator tools, such as Live Promotion, Discount, Coupon, Flash Deals, and Affiliate Rewards.
  • Spearheaded incubation and launch of Promotion tools across the US, EU, and SEA by working with over 1 million Sellers and Creators.
  • Led a full discovery and redesign effort due to suboptimal adoption of new seller tools, resulting in a 5x jump in adoption, reduced support costs, and significant seller growth through promotions and campaigns.
• 

  Bukalapak

  VP of Marketplace

  Nov 2019 - Oct 2023

  Bukalapak is a leading tech company providing a fair and sustainable ecosystem for Indonesian MSMEs through various digital solutions.

  • Defined a long-term strategy and a 3-12-month roadmap for the Marketplace division, aligning initiatives with overall company strategy and business impact.
  • Achieved EBITDA positivity by optimizing sales & marketing ROI, data infrastructure enhancements, and organizational transformation.
  • Launched multiple high-performing 0-1 products, including a new edtech business, an advertising solution agency, SaaS tools for eCommerce omnichannel management, and a P2P gaming marketplace.
  • Successfully integrated 4 acquired companies post-IPO, expanding Bukalapak's portfolio and promoted from AVP of Digital Product in less than 2 years.
• 

  Amazon

  Sr. Product Manager

  Jul 2017 - May 2019

  Amazon is a global leader in e-commerce and cloud computing, dedicated to customer obsession and technological innovation.

  • Led the launch of Brand Dashboard, a tool that helps 50K Sellers to monitor their traffic and conversion metrics
  • launch of Fees Automation project which enabled monetization of the team’s services for 1000+ Sellers and reduced operational team burden of 20 FTE hours/week

• Prelo Kleora Indonesia

  Co-Founder (COO/CPO)

  Dec 2013 - May 2017

  Prelo Kleora Indonesia pioneered multi-platform social commerce transactions, offering a C2C marketplace for buying and selling on social media.

  • Pioneered multi-platform social commerce transactions, establishing Kleora as a go-to C2C marketplace.
  • Secured a Start-Up Chile Grant and raised an undisclosed seed-round from Rebright Partners.
  • Successfully executed an exit strategy by selling Prelo Kleora Indonesia to Bukalapak.
• 

  A.T. Kearney

  Management Consultant

  Sep 2012 - May 2017

  A.T. Kearney is a leading global management consulting firm focusing on strategic and operational CEO-agenda issues.

  • Contributed to a major petrochemical company's management restructuring project in the Middle East, enhancing organizational efficiency.
  • Developed financial models and conducted market analyses for leading energy companies, supporting JV negotiations and supply chain designs.
  • Actively participated in corporate restructuring, procurement transformation, and due diligence projects, delivering actionable insights and strategic recommendations.