Fractional CMO transforming CPG growth, turning Chaos into clarity, and action into results.
I’m a marketing and growth leader with 15+ years of experience managing $600M+ CPG portfolios across retail and eCommerce, working with major retailers including Walmart, Target, Home Depot, and Amazon.
Throughout my career, I’ve consistently been brought into complex, high-stakes environments where growth wasn’t translating - despite strong effort and investment. My strength is diagnosing where things are breaking down (strategy, funnel, channels, data) and building structured systems that drive measurable performance.
Some of my work includes delivering $4.2M in incremental revenue, improving Amazon ad performance 3X (16x ROAS), and generating $900K+ in cost savings through operational improvements.
I’m now focused on fractional work because it aligns with how I create the most value—bringing senior-level clarity, structure, and execution to teams that need it, without the overhead of a full-time hire. I enjoy stepping into environments where things feel fragmented and helping teams build a clear, scalable path forward.
Excited about the opportunity to contribute within the Go Fractional network.
Stepped in to bridge Sales and Marketing during a leadership gap; extended from 3 to 9 months. Realigned teams around shared growth goals, reducing friction and improving execution. Built a clear marketing playbook and calendar, creating structure where there was none and enabling consistent, cross-functional delivery.
Led the 360° launch of Boost Women, the first gender-specific nutritional drink tailored to women’s needs. Owned strategy through execution across product positioning, creative development, and go-to-market. Directed agency partnerships, led brand photo shoot, and drove social launch in collaboration with Maye Musk. Successfully introduced a new platform for targeted nutrition within the Boost portfolio.
Improved Amazon advertising performance by 3x by introducing structured KPIs, clearer optimization processes, and data-driven decision-making. Shifted the team from reactive execution to disciplined performance management, resulting in significantly higher ROAS (16x) and more efficient spend.
Led the redesign of the Clorox Pool & Spa website, introducing a dedicated spa experience to improve customer navigation and clarity. Directed end-to-end content strategy and execution, aligning messaging across categories. Launched in 3 months, enabling stronger retail positioning and supporting expanded distribution, including increased spa presence at Walmart.
Starcs Digital partners with small–mid‑market CPG and consumer brands to integrate consumer insight into digital marketing and business consulting, driving sustainable growth.
Led strategic marketing initiatives for a $600M+ portfolio, achieving significant growth in brand performance.
Developed and implemented digital marketing systems for e‑commerce platforms, resulting in a 30% increase in online sales.
Executed consumer-insight-driven campaigns that increased customer loyalty by 15% and repeat purchases by 25%.
Jul 2024 — Jul 2025
KIK Consumer Products
Director of Brand Manager
KIK Consumer Products is a leading North American manufacturer of cleaning products, pool chemicals, and private label products, with operations in multiple continents.
Sep 2022 — Jul 2024
KIK Consumer Products
Brand Manager
Jun 2021 — Feb 2022
Weleda USA
Customer Marketing Manager (Contractor)
Weleda USA focuses on crafting natural personal care products that support health and balance, operating with environmental consciousness and fair-trade partnerships.
Managed multiple critical sales functions, supporting the sales team to deliver record-breaking quarterly results.
Collaborated with the marketing team on successful campaigns, contributing to a 20% uplift in brand visibility.
Streamlined communication between supply chain and finance departments, improving budget management efficiency by 15%.
Nestlé Health Science is a global leader in nutritional science, offering research-driven products that enhance health through active lifestyle, medical, and nutritional solutions.
Aug 2015 — Dec 2017
Reckitt
Assistant Brand Manager
Reckitt is a global consumer goods company specializing in health, hygiene and nutrition products.
Successfully managed ingredient procurement for leading brands like Frank's RedHot and French's, optimizing supply chain processes.
Developed and implemented CRM strategies that drove a 10% increase in customer retention and satisfaction.
Generated detailed sales reports that guided strategic business decisions and increased forecasting accuracy by 12%.
Liaised with cross-functional teams to advance product visibility and market share in key sectors.
Jun 2014 — Aug 2014
Whirlpool Corporation
Global Leadership Program, Intern
Whirlpool Corporation is a leading global appliance company, committed to enhancing life at home through innovative and sustainable solutions.
Led cross-functional projects that resulted in a 25% reduction in service delivery time, enhancing customer satisfaction.
Applied strategic management and problem-solving skills to improve team efficiency by 20%.
Developed customer experience enhancements that drove a 15% increase in customer loyalty across product lines.
Collaborated with diverse teams to implement changes that boosted operational performance and profitability.
Sep 2011 — May 2013
Prudential Financial
Operations Investments reporting specialist
Prudential Financial is a multinational financial services company, offering insurance, investment management, and other financial products and services.
Created comprehensive investment reports that enhanced the decision-making process for the Asset Liability Management group, leading to a 10% improvement in portfolio performance.
Streamlined reporting processes, reducing report preparation time by 30%.
Collaborated with investment teams to optimize client portfolios, contributing to significant business growth.
Jun 2008 — Sep 2011
Prudential Financial
Team Lead, Trade Management
Successfully led a team, fostering a collaborative environment that improved project delivery efficiency by 20%.
Developed and managed complex data sets, enhancing the strategic decision-making process.
Utilized emotional intelligence to identify team strengths, effectively aligning them with project objectives for optimal outcomes.
Implemented data-driven solutions that increased operational efficiency and reduced errors.
Jun 2006 — Aug 2007
UBS
INROADS Intern, Products and Services
UBS is a global financial services company, providing wealth management, asset management, and investment banking services.
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