Garrott S.

Experience

• 

  Assembly Media, Inc

  Senior Vice President, Strategy

  Jan 2024 - Present

  • Interim Head of Strategy for Assembly U. S.
  • , leading team of 20+ employees across a portfolio of Microsoft, LinkedIn, and Xbox, including managing practice financial health, talent resourcing and allocation, and training and standardization of strategy work
  • across portfolios.
  • Acts as Head of Social for Assembly U.S., overseeing practice operations, social strategy, management, and content production across Microsoft's business, including @Microsoft.
  • Architects award-winning, integrated brand strategies for our clients, translating audience and cultural insight into actionable plans that drive measurable business growth and brand relevance
• 

  Edelman

  Senior Vice President, Digital

  Feb 2021 - Jan 2024

  • Head of Digital for U.S. Food & Beverage sector, acting as senior-most advisor for digital work across portfolio of CPG and agriculture clients: such as ADM, General Mills, and Nestlé.
  • Leader in Edelman’s Social Accelerator practice, supporting operations, training, and talent management for social strategists and managers across U.S.
  • Oversee a fluctuating portfolio of client digital-marketing work, acting as senior-most social or content strategist to create brand experiences across sector, such as for Citi, CVS Health, HP, and REI.
  • Founded and led Edelman U.S. digital mentorship program, now adopted globally.
• 

  American Influencer Council (AIC)

  Member Advisor

  Dec 2020 - Jan 2023

  • Held a volunteer, temporary Member Advisor role.
  • Advised American Influencer Council (AIC) on agency-side market insight, including recommendations to the founders and its board on industry thought leadership.
• 

  Accenture Song

  Senior Director, Digital Marketing Strategy

  Nov 2019 - Feb 2021

  • Held dual role as senior-most strategist and acting Head of Influencer Marketing for North America.
  • Managed a cross-industry and global portfolio in work ranging from ecommerce and loyalty marketing to consumer-engagement campaigns, including clients such as Allergan, Navy Federal Credit Union, and WarnerMedia.
• 

  Accenture Song

  Director, Creative Marketing Strategy

  Oct 2018 - Nov 2019

  • Held an evolving role as lead social and influencer strategist across a portfolio of entertainment, retail, tech, and food & beverage clients.
  • Led team of Influencer Market experts, overseeing portfolio of creator-partner work, including talent development, training and standardization of practice services.

• MXM (Meredith Xcelerated Marketing)

  Account Director, Social & Influencer

  Apr 2017 - Oct 2018

  • Held 3 roles concurrently; Account leader for social AOR business, Lead social strategist for our entertainment sector, and Head of Influencer Marketing.
  • Managed a 3-year social AOR relationship with AMC Networks, spanning their top-tier programming like The Walking Dead.
  • Acted as senior-most Influencer and Creator SME, advising across a national client portfolio—including clients such as Lowe’s, Kraft Heinz, Cambria Hotels, and Walmart—leading practice operations, talent management and
  • training for Influencer team members.
  • Transformed MXM’s digital publicity services into a national Influencer Marketing Practice, recentered on content production and partnership strategy.

• MXM (Meredith Xcelerated Marketing)

  Associate Director

  Jan 2016 - Apr 2017

  • Led an influencer-marketing practice lead within MXM/Meredith Corp., driving development of social & influencer strategies, oversight of consumer engagement, and planning for content amplification.
  • Led in development of Meredith's Content Studio, an in-house agency solution to supporting Meredith's advertisers to develop custom content, native advertising and influencer engagements.
  • Supported clients across industries: such as Cable TV, CPG, Lifestyle corporate brands.

• MXM (Meredith Xcelerated Marketing)

  Management Supervisor, Engagement & Content Amplification

  Dec 2014 - Dec 2015

  • Led Digital Publicity & Influencer Engagement practice including internal education, onboarding & training, exploration of new business opportunities, and team management.
  • Developed and led best-in-class influencer and social-engagement strategies, providing integrated marketing advisement on behalf of Fortune 100 corporate, CPG and entertainment brands.
  • Acted as agency compliance lead, developing and administering FTC compliance training.
  • Drove culture & community initiatives, like serving as regional lead for MXM Gives, supporting the agency's quarterly philanthropic activities.

• New Media Strategies

  Digital Publicist

  Oct 2012 - Dec 2014

  • Created diversified and strategic digital influencer recommendations for existing clients & new business prospects to grow the portfolio of New Media Strategies' Digital PR practice.
  • Conducted media relations on behalf of Fortune 100 companies, managing ongoing relationships with contacts from media, to brand-vendor partners, to influencers and creators.
  • Managed agency's master partnerships roster, including directing the financial and contractual operations of partner deals, invoices and payments.
  • Supported a client portfolio across industries: such as TV, CPGs, and corporate lifestyle brands.