Washington, DC, USA

Garrott S.

Brand & Marketing Strategy Executive | Digital, Social & AI-Enabled Growth Leader

Creative brand and marketing leader with 15 years building integrated digital, social, creator, and AI-enabled programs for global brands including Microsoft, NBCUniversal, Walmart, Warner Bros., and Nestlé. I currently lead strategy and social for major technology brands—overseeing a $20M+ content portfolio and a 20+ person team—translating audience insight into clear strategy, creative direction, and measurable business outcomes. Highlights include a 10-point Gen Z trust increase and 26% YoY business growth for Microsoft, a 21% in-store lift for Better Homes & Gardens at Walmart, and launching influencer/content studios that doubled native ad revenue. I build high-performing teams and new operating models that scale capabilities and create culturally resonant brand experiences.

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Work

Garrott Smith — Personal Website

garrott.my.canva.site

I maintain a personal website that introduces me as a brand marketer and strategist with more than 15 years of experience and provides a single place to review my work and contact me. I curated and presented case studies and visual assets for campaigns including Microsoft Build / Nostalgic Tech Series (Webby Award), The Reheat with Keith Lee (PRWeek award), DC Universe Rewards, HP’s Work Relationship Index, and Sports Illustrated Swim’s Pay With Change (Clio Bronze). The site combines imagery, GIFs and concise project summaries and includes a direct contact link to start new engagements.

Experience

Jan 2024 — Present

Assembly Media, Inc

Senior Vice President, Strategy

Interim Head of Strategy for Assembly U. S.
, leading team of 20+ employees across a portfolio of Microsoft, LinkedIn, and Xbox, including managing practice financial health, talent resourcing and allocation, and training and standardization of strategy work
across portfolios.
Acts as Head of Social for Assembly U.S., overseeing practice operations, social strategy, management, and content production across Microsoft's business, including @Microsoft.
Architects award-winning, integrated brand strategies for our clients, translating audience and cultural insight into actionable plans that drive measurable business growth and brand relevance

Feb 2021 — Jan 2024

Edelman

Senior Vice President, Digital

Head of Digital for U.S. Food & Beverage sector, acting as senior-most advisor for digital work across portfolio of CPG and agriculture clients: such as ADM, General Mills, and Nestlé.
Leader in Edelman’s Social Accelerator practice, supporting operations, training, and talent management for social strategists and managers across U.S.
Oversee a fluctuating portfolio of client digital-marketing work, acting as senior-most social or content strategist to create brand experiences across sector, such as for Citi, CVS Health, HP, and REI.
Founded and led Edelman U.S. digital mentorship program, now adopted globally.

Dec 2020 — Jan 2023

American Influencer Council (AIC)

Member Advisor

Held a volunteer, temporary Member Advisor role.
Advised American Influencer Council (AIC) on agency-side market insight, including recommendations to the founders and its board on industry thought leadership.

Nov 2019 — Feb 2021

Accenture Song

Senior Director, Digital Marketing Strategy

Held dual role as senior-most strategist and acting Head of Influencer Marketing for North America.
Managed a cross-industry and global portfolio in work ranging from ecommerce and loyalty marketing to consumer-engagement campaigns, including clients such as Allergan, Navy Federal Credit Union, and WarnerMedia.

Oct 2018 — Nov 2019

Accenture Song

Director, Creative Marketing Strategy

Held an evolving role as lead social and influencer strategist across a portfolio of entertainment, retail, tech, and food & beverage clients.
Led team of Influencer Market experts, overseeing portfolio of creator-partner work, including talent development, training and standardization of practice services.

Apr 2017 — Oct 2018

MXM (Meredith Xcelerated Marketing)

Account Director, Social & Influencer

Held 3 roles concurrently; Account leader for social AOR business, Lead social strategist for our entertainment sector, and Head of Influencer Marketing.
Managed a 3-year social AOR relationship with AMC Networks, spanning their top-tier programming like The Walking Dead.
Acted as senior-most Influencer and Creator SME, advising across a national client portfolio—including clients such as Lowe’s, Kraft Heinz, Cambria Hotels, and Walmart—leading practice operations, talent management and
training for Influencer team members.
Transformed MXM’s digital publicity services into a national Influencer Marketing Practice, recentered on content production and partnership strategy.

Jan 2016 — Apr 2017

MXM (Meredith Xcelerated Marketing)

Associate Director

Led an influencer-marketing practice lead within MXM/Meredith Corp., driving development of social & influencer strategies, oversight of consumer engagement, and planning for content amplification.
Led in development of Meredith's Content Studio, an in-house agency solution to supporting Meredith's advertisers to develop custom content, native advertising and influencer engagements.
Supported clients across industries: such as Cable TV, CPG, Lifestyle corporate brands.

Dec 2014 — Dec 2015

MXM (Meredith Xcelerated Marketing)

Management Supervisor, Engagement & Content Amplification

Led Digital Publicity & Influencer Engagement practice including internal education, onboarding & training, exploration of new business opportunities, and team management.
Developed and led best-in-class influencer and social-engagement strategies, providing integrated marketing advisement on behalf of Fortune 100 corporate, CPG and entertainment brands.
Acted as agency compliance lead, developing and administering FTC compliance training.
Drove culture & community initiatives, like serving as regional lead for MXM Gives, supporting the agency's quarterly philanthropic activities.

Oct 2012 — Dec 2014

New Media Strategies

Digital Publicist

Created diversified and strategic digital influencer recommendations for existing clients & new business prospects to grow the portfolio of New Media Strategies' Digital PR practice.
Conducted media relations on behalf of Fortune 100 companies, managing ongoing relationships with contacts from media, to brand-vendor partners, to influencers and creators.
Managed agency's master partnerships roster, including directing the financial and contractual operations of partner deals, invoices and payments.
Supported a client portfolio across industries: such as TV, CPGs, and corporate lifestyle brands.

Garrott S.

Brand & Marketing Strategy Executive | Digital, Social & AI-Enabled Growth Leader