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Gopal N.

Strategic Marketing Guru & Analytics Innovator | Shaping the Future of Strategy & Analytics at Faire | Uber Alum

With a robust expertise in marketing analytics and strategic planning, I excel in sculpting strategies for mobile app engagement, email campaigns, and direct marketing, adaptable across industries. My journey has blended rigorous analysis with creative strategy, mastering A/B/C testing, budget management, and vendor relations to drive profitable marketing changes. Eager to lead and inspire, I aim to leverage my comprehensive skill set to foster innovation and efficiency within forward-thinking organizations. Specializing in database marketing analysis, strategic execution, CRM implementation, and beyond, I am poised to make a significant impact, underpinned by a Top Gun Leadership diploma and a deep understanding of market dynamics.

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Gopal N.

Experience

Jun 2022 — Present
Faire

Faire

Director, Strategy & Analytics

Faire is a curated marketplace for local retailers to discover the best makers and brands to stock their stores risk-free.

  • Led a comprehensive marketing analytics strategy, enhancing two-sided marketplace performance.
  • Implemented data-driven insights to optimize marketing campaigns and improve engagement.
  • Successfully managed cross-functional teams, resulting in improved efficiency and output across projects.
Feb 2021 — Jun 2022
Uber

Uber

Head of Consumer Marketing Analytics

Uber develops, markets, and operates a ride-sharing mobile application that allows consumers to submit a trip request.

  • Successfully led a global team of analysts to optimize consumer marketing strategies.
  • Developed and implemented analytics frameworks that significantly boosted consumer engagement.
  • Collaborated with cross-functional teams to align marketing strategies with business objectives.
Jan 2020 — Feb 2021
Uber

Uber

Global Rider Marketing Analytics Lead

Sep 2018 — Jan 2020
Uber

Uber

Sr US&C Marketing Analytics Manager

Sep 2017 — Sep 2018
Uber

Uber

US&C Marketing Analytics Manager

  • Created analyses to uncover rider behavior trends, enhancing campaign effectiveness.
  • Developed strategies that increased incremental trips by 5% through targeted marketing efforts.
Jun 2015 — Sep 2017
Uber

Uber

Regional Marketing Manager - Analytics

Nov 2012 — Jun 2015
National Wildlife Federation

National Wildlife Federation

Marketing Business Analyst

As America's largest non-profit conservation organization, the National Wildlife Federation works closely with those who span the social and political spectrum, but who are connected by a common commitment to conservation.

Dec 2011 — Nov 2012

Contract Analyst

Marketing Analysis Manager

Contract Analyst is a company.

  • Created detailed marketing analysis reports for major clients using Salesforce.
  • Provided insights and recommendations for marketing strategy improvements.
  • Conducted comprehensive tracking to enhance product lifecycle marketing effectiveness.
Sep 2010 — Dec 2011
N.E.W. Customer Service Companies, Inc

N.E.W. Customer Service Companies, Inc

Marketing Manager

N.E.W. is now Asurion. We’re a technology company. But we’re also an amazing group of people. When you call us, you’ll talk to people with the patience and experience to genuinely help. We understand what it’s like to have a cell phone fall in the swimming pool or a hard drive crash on a term paper. We replace. We fix. We find. We solve. We keep you in the game.

May 2010 — Aug 2010
N.E.W. Customer Service Companies, Inc

N.E.W. Customer Service Companies, Inc

Business Management Intern

Jan 2010 — Apr 2010

Fairfax County

Substitute Teacher

Fairfax County is a company.

Jun 2008 — Dec 2009

Circle of World Arts

Marketing Intern

Circle of World Arts is a company.

Dec 2007 — May 2008
Eddie Bauer

Eddie Bauer

Sales Associate

Eddie Bauer is an outdoor lifestyle brand. Our mission is to inspire, enable and empower everyone to experience the outdoors and live their adventure. Eddie Bauer is now part of Catalyst Brands.

Apr 2005 — Dec 2007
Lids

Lids

Sales Associate/Assistant Manager

Lids is a company.