Gopal Nath

Experience

• 

  Faire

  Director, Strategy & Analytics

  Jun 2022 - Present

  Faire is a curated marketplace for local retailers to discover the best makers and brands to stock their stores risk-free.

  • Led a comprehensive marketing analytics strategy, enhancing two-sided marketplace performance.
  • Implemented data-driven insights to optimize marketing campaigns and improve engagement.
  • Successfully managed cross-functional teams, resulting in improved efficiency and output across projects.
• 

  Uber

  Head of Consumer Marketing Analytics

  Feb 2021 - Jun 2022

  Uber develops, markets, and operates a ride-sharing mobile application that allows consumers to submit a trip request.

  • Successfully led a global team of analysts to optimize consumer marketing strategies.
  • Developed and implemented analytics frameworks that significantly boosted consumer engagement.
  • Collaborated with cross-functional teams to align marketing strategies with business objectives.
• 

  Uber

  Global Rider Marketing Analytics Lead

  Jan 2020 - Feb 2021
• 

  Uber

  Sr US&C Marketing Analytics Manager

  Sep 2018 - Jan 2020
• 

  Uber

  US&C Marketing Analytics Manager

  Sep 2017 - Sep 2018

  • Created analyses to uncover rider behavior trends, enhancing campaign effectiveness.
  • Developed strategies that increased incremental trips by 5% through targeted marketing efforts.
• 

  Uber

  Regional Marketing Manager - Analytics

  Jun 2015 - Sep 2017
• 

  National Wildlife Federation

  Marketing Business Analyst

  Nov 2012 - Jun 2015

  As America's largest non-profit conservation organization, the National Wildlife Federation works closely with those who span the social and political spectrum, but who are connected by a common commitment to conservation.

• Contract Analyst

  Marketing Analysis Manager

  Dec 2011 - Nov 2012

  Contract Analyst is a company.

  • Created detailed marketing analysis reports for major clients using Salesforce.
  • Provided insights and recommendations for marketing strategy improvements.
  • Conducted comprehensive tracking to enhance product lifecycle marketing effectiveness.
• 

  N.E.W. Customer Service Companies, Inc

  Marketing Manager

  Sep 2010 - Dec 2011

  N.E.W. is now Asurion. We’re a technology company. But we’re also an amazing group of people. When you call us, you’ll talk to people with the patience and experience to genuinely help. We understand what it’s like to have a cell phone fall in the swimming pool or a hard drive crash on a term paper. We replace. We fix. We find. We solve. We keep you in the game.

• 

  N.E.W. Customer Service Companies, Inc

  Business Management Intern

  May 2010 - Aug 2010

• Fairfax County

  Substitute Teacher

  Jan 2010 - Apr 2010

  Fairfax County is a company.

• Circle of World Arts

  Marketing Intern

  Jun 2008 - Dec 2009

  Circle of World Arts is a company.

• 

  Eddie Bauer

  Sales Associate

  Dec 2007 - May 2008

  Eddie Bauer is an outdoor lifestyle brand. Our mission is to inspire, enable and empower everyone to experience the outdoors and live their adventure. Eddie Bauer is now part of Catalyst Brands.

• Lids

  Sales Associate/Assistant Manager

  Apr 2005 - Dec 2007

  Lids is a company.