Jaclyn F.

Self Employed provides freelance services across various domains.

• Led cross-functional demand generation programs to boost inbound pipeline for clients like Motus, achieving a quarter that exceeded inbound pipeline goals by generating $2.9M.
• Rebuilt MQL scoring model for improved lead quality and sales acceptance; collaborated with sales to enhance inbound pipeline conversion.
• Launched the first ABM program targeting high-value accounts; implemented Salesforce campaign structure enhancements with Marketing Ops.
• Introduced LinkedIn awareness campaigns that exceeded industry benchmarks, attaining high CTR rates and early pipeline momentum for TestBox.

Mediafly provides a revenue enablement platform for sales and marketing teams to optimize buyer interactions and drive business value.

HiredScore is a talent orchestration technology provider, using AI and automation to enhance recruitment strategies for Fortune 500 companies.

• Developed and executed demand generation marketing programs for major Fortune 500 clients, supporting a $7.4M new pipeline.
• Strategized and optimized paid media campaigns across platforms such as LinkedIn, Facebook, Twitter, and Google Ads using Metadata.
• Managed and organized execution of monthly LinkedIn Lives and quarterly webinars, achieving a 52% increase MoM in viewership.
• Offered strategic marketing advice based on testing, analysis, and ROI to enhance overall marketing strategy.
• Implemented project management strategies to efficiently coordinate with internal teams and external contractors.

• Responsible for development and execution of global/strategic account strategies to optimize
• engagement with top high value Fortune 500 customers
• Conceptualize, develop, build, implement, analyze, and manage strategic programs designed to
• drive customer growth and expansion across a variety of marketing channels
• Create effective messaging using optimal marketing materials and channels, working cross
• functionally to manage program development
• Manage timely launch of deliverables for growth and expansion revenue of key customer
• accounts
• Communicate cross functionally to enable Strategic Client Directors and Customer Success
• Managers to drive internal adoption of marketing programs
• Analyze research and metrics to measure performance of marketing programs and identify
• opportunities to improve customer marketing journey for top accounts
• Responsible for marketing program that was in the top 3 billings days of 2022 – bringing in $22M in billings revenue

• Developed, deployed, analyzed, and monitored digital marketing campaigns using a variety of tools and channels helping clients generate revenue, grow their businesses, and increase ROI
• Audited and presented research recommendations and solutions (i.e., content, and technical SEO utilizing tools such as ScreamingFrog, SEMrush and MOZ)
• Created strategic strategies and measurement plans with Google Analytics implementations
• Shaped Google Ads Search and Display campaigns, leveraging Keyword search and campaign strategies and further managed clients Paid Social and PPC campaigns
• Built Demand Lead Generation audits to identify opportunities and actionable strategies to drive KPI performance and improve site/marketing effectiveness with the use of marketing automation tools
• Devised product merchandising and content governance programs on various e-Commerce distribution channels
• Developed tiered product strategies resulting in additional revenues for clients through focused merchandising and promotional efforts
• Generated additional $18 million total sales (12 months) for client via product and content optimization, promotional events, advertising strategies and other channel techniques

• Analyzed and interpret performance of marketing campaigns. Including PPC and Facebook Ads
• Optimized ROI of digital marketing efforts
• Strategized, created content and execute all social media and marketing campaigns
• Managed corporate social media platforms (LinkedIn, Facebook, Instagram, Twitter)
• Curated and wrote copy for blogs and case studies
• Managed social media advertising budget

• Developed campaigns using marketing automation softwares such as HubSpot, Marketo, with data
• supplied from Google Analytics
• Contributed to Clutch’s market-facing content through blogs, case studies, and social media posts
• Gathered and analyzed data to help further curate marketing content

• Health, Beauty, and Wellness Specialist
• Strategic Consulting, including business plan & sales strategy development
• Advising new businesses on structures to generate competitive revenue in their specific markets
• Craft in demand marketing campaigns by partnering with local businesses
• Help local businesses maximize profits and reach desired goals with a customized marketing campaigns

• Health, Beauty, and Wellness Specialist
• Strategic Consulting, including business plan & sales strategy development
• Advising new businesses on structures to generate competitive revenue in their specific markets
• Craft in demand marketing campaigns by partnering with local businesses
• Help local businesses maximize profits and reach desired goals with a customized marketing campaigns

• Acted as point of sale representative for on-site marketing campaigns in retail stores, sporting events and community events with the goal of increasing product awareness and sales throughout the New England region
• Participated in corporate national research project (Honesty Index) in several key markets throughout the United States
• Developed promotional materials which the company adopted for a permanent influencer program
• Contributed to the development of test marketing program for new products in the Boston metropolitan area