Jaclyn F.

Experience

• Self-employed

  Fractional Marketer

  Jan 2025 - Present

  Self Employed provides freelance services across various domains.

  • Led cross-functional demand generation programs to boost inbound pipeline for clients like Motus, achieving a quarter that exceeded inbound pipeline goals by generating $2.9M.
  • Rebuilt MQL scoring model for improved lead quality and sales acceptance; collaborated with sales to enhance inbound pipeline conversion.
  • Launched the first ABM program targeting high-value accounts; implemented Salesforce campaign structure enhancements with Marketing Ops.
  • Introduced LinkedIn awareness campaigns that exceeded industry benchmarks, attaining high CTR rates and early pipeline momentum for TestBox.
• 

  Mediafly

  Demand Generation Manager

  Oct 2023 - Jan 2025

  Mediafly provides a revenue enablement platform for sales and marketing teams to optimize buyer interactions and drive business value.

• 

  HiredScore

  Marketing Program Manager

  Jan 2023 - Oct 2023

  HiredScore is a talent orchestration technology provider, using AI and automation to enhance recruitment strategies for Fortune 500 companies.

  • Developed and executed demand generation marketing programs for major Fortune 500 clients, supporting a $7.4M new pipeline.
  • Strategized and optimized paid media campaigns across platforms such as LinkedIn, Facebook, Twitter, and Google Ads using Metadata.
  • Managed and organized execution of monthly LinkedIn Lives and quarterly webinars, achieving a 52% increase MoM in viewership.
  • Offered strategic marketing advice based on testing, analysis, and ROI to enhance overall marketing strategy.
  • Implemented project management strategies to efficiently coordinate with internal teams and external contractors.
• 

  Workhuman

  Senior Customer Marketing Programs Specialist

  Oct 2021 - Jan 2023

  • Responsible for development and execution of global/strategic account strategies to optimize
  • engagement with top high value Fortune 500 customers
  • Conceptualize, develop, build, implement, analyze, and manage strategic programs designed to
  • drive customer growth and expansion across a variety of marketing channels
  • Create effective messaging using optimal marketing materials and channels, working cross
  • functionally to manage program development
  • Manage timely launch of deliverables for growth and expansion revenue of key customer
  • accounts
  • Communicate cross functionally to enable Strategic Client Directors and Customer Success
  • Managers to drive internal adoption of marketing programs
  • Analyze research and metrics to measure performance of marketing programs and identify
  • opportunities to improve customer marketing journey for top accounts
  • Responsible for marketing program that was in the top 3 billings days of 2022 – bringing in $22M in billings revenue
• 

  Shift7 Digital

  Digital Marketing Associate

  Jul 2020 - Oct 2021

  • Developed, deployed, analyzed, and monitored digital marketing campaigns using a variety of tools and channels helping clients generate revenue, grow their businesses, and increase ROI
  • Audited and presented research recommendations and solutions (i.e., content, and technical SEO utilizing tools such as ScreamingFrog, SEMrush and MOZ)
  • Created strategic strategies and measurement plans with Google Analytics implementations
  • Shaped Google Ads Search and Display campaigns, leveraging Keyword search and campaign strategies and further managed clients Paid Social and PPC campaigns
  • Built Demand Lead Generation audits to identify opportunities and actionable strategies to drive KPI performance and improve site/marketing effectiveness with the use of marketing automation tools
  • Devised product merchandising and content governance programs on various e-Commerce distribution channels
  • Developed tiered product strategies resulting in additional revenues for clients through focused merchandising and promotional efforts
  • Generated additional $18 million total sales (12 months) for client via product and content optimization, promotional events, advertising strategies and other channel techniques
• 

  Chowly, Inc.

  Marketing Coordinator

  Oct 2019 - Apr 2020

  • Analyzed and interpret performance of marketing campaigns. Including PPC and Facebook Ads
  • Optimized ROI of digital marketing efforts
  • Strategized, created content and execute all social media and marketing campaigns
  • Managed corporate social media platforms (LinkedIn, Facebook, Instagram, Twitter)
  • Curated and wrote copy for blogs and case studies
  • Managed social media advertising budget
• 

  Clutch

  Digital Marketing Intern

  Apr 2018 - Nov 2018

  • Developed campaigns using marketing automation softwares such as HubSpot, Marketo, with data
  • supplied from Google Analytics
  • Contributed to Clutch’s market-facing content through blogs, case studies, and social media posts
  • Gathered and analyzed data to help further curate marketing content
• 

  Groupon

  Business Development Representative

  Jul 2016 - Jan 2017

  • Health, Beauty, and Wellness Specialist
  • Strategic Consulting, including business plan & sales strategy development
  • Advising new businesses on structures to generate competitive revenue in their specific markets
  • Craft in demand marketing campaigns by partnering with local businesses
  • Help local businesses maximize profits and reach desired goals with a customized marketing campaigns
• 

  Groupon

  Business Development Representative

  Jul 2016 - Jan 2017

  • Health, Beauty, and Wellness Specialist
  • Strategic Consulting, including business plan & sales strategy development
  • Advising new businesses on structures to generate competitive revenue in their specific markets
  • Craft in demand marketing campaigns by partnering with local businesses
  • Help local businesses maximize profits and reach desired goals with a customized marketing campaigns
• 

  Honest Tea

  Field Marketing Intern

  May 2015 - Aug 2015

  • Acted as point of sale representative for on-site marketing campaigns in retail stores, sporting events and community events with the goal of increasing product awareness and sales throughout the New England region
  • Participated in corporate national research project (Honesty Index) in several key markets throughout the United States
  • Developed promotional materials which the company adopted for a permanent influencer program
  • Contributed to the development of test marketing program for new products in the Boston metropolitan area