Jeanne Grunert

Lynchburg, VA, USA

Making Brands Impossible to Ignore Through Strategic Storytelling (Content Marketing)

I'm a fractional Sr. Content Strategist driven by the power of the written word - because the right words matter. I serve as a fractional content strategist, creating, managing, or enacting the entire content ecosystem to help you gain brand visibility, website traffic, and leads. I can manage remote teams, build them for you, and manage all aspects of the create process to ensure quality. And while I'm not against using AI, I believe human created or human edited content always beats AI produced material. The right words matter. Industry focus: technology, education, B2B services, health and wellness.

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Testimonials

eanne reported to me in my role as CEO of a global marketing agency. Under her direction, we produced effective and creative marketing materials that achieved or exceeded client goals. She managed virtual teams spanning several continents, time zones, and cultures with excellence and grace. She excels at writing, editing, leadership, and project management, and I would hire again. I have always known I could hand off any task to Jeanne and it would be completed on time, with attention to detail.
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Rick Fleshman
Founder, Cadence Life Sciences
I've had the pleasure of working with Jeanne Grunert for over a decade now on several projects and highly recommend her for any marketing, content marketing, or writing role. She's a sharp strategist, exceptional writer, and great team player—reliable, collaborative, and professional. Jeanne consistently delivers high-quality work that connects with audiences and drives results.
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Tony Camarata
Founder, Immedia Creative
I've had the opportunity to work with Jeanne on a number of large marketing and growth related projects. Jeanne is a highly talented and experienced marketing expert who brings the full array of marketing expertise as well as the strategic and tactical leadership to execute and achieve the objective.
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Steve Colwell
Founder, Completing

Work

Fractional Sr. Content Director
Led content marketing strategy, planning, and development for global systems integrator. Developed brand strategy and initiated story-driven approach to corporate materials include brochures, case studies, and sales materials. Created Request for Proposal template and messaging that helped secure $2.5 million contract with Fortune 100 clients, improved email open rates from under 20% to 30%, and supported expansion through new industries.
Fractional Editorial (Content) Director
Fractional Content Marketing Director for upscale beauty and health products company. Created content strategy and plan. Managed all freelancers. Wrote and edited sales emails, sales flyers, social media copy, and catalog copy. Increased sales through effective social strategy integrated with content and brand management.
Fractional CMO | Salesforce Partner
I serve as the fractional CMO for a Salesforce Crest Partner, providing marketing strategy, plans, and consulting. Developed brand messaging, website revisions, and LinkedIn strategy to acquire, retain and create loyal customers
- Marketing strategy
- Marketing plans
- Brand messaging
- Content Strategy
- LinkedIn strategy
Technology Company
Fractional Marketing Leader
Global Systems Integrator

Served as the fractional head of marketing for a mid‑market global technology solutions provider, leading the organization through a full marketing transformation. Oversaw all aspects of GTM strategy, demand generation, brand positioning, and marketing operations while managing a distributed international team and multiple agency partners.
Focuse…

Experience

Seven Oaks Consulting
Senior Content Lead | Head of Content
Sep 2007 - Present
Provide embedded, senior-level content leadership for B2B and regulated organizations that require immediate impact without adding headcount. Own content direction, execution, and standards while partnering with marketing, sales, product, and executive leadership.
- B2B Technology – SaaS, ERP, CRM & Systems Integration Fractional Content Marketing Director / Senior Content Lead - Owned content strategy and execution for complex enterprise offerings across Salesforce, Microsoft, Google, and AI-driven integration
- Technology – Salesforce Crest Partner Fractional CMO / Senior Content Lead - Led brand and content messaging for a Salesforce partner organization. - Developed website messaging framework and content roadmap. - Launched and managed LinkedIn content initia
- Marketing Agency – Blockchain & Emerging Technology Fractional Vice President, Client Success & Content Leadership - Led a global team of writers, editors, and designers delivering content and branding programs for blockchain and crypto clients. - Oversaw
- Education Technology / Software Fractional Proposal & Content Lead - Generated $1M in new business through structured RFP and proposal content leadership. - Built internal processes for proposal development and content reuse. - Implemented AI-supported co
- Health, Wellness & Beauty (Regulated Products) Editorial Director / Senior Content Lead - Led all content for FDA-regulated and compliance-sensitive products. - Wrote and managed website copy, catalogs, sales materials, and email campaigns. - Partnered wi
McGraw Hill
Director, Marketing
Feb 2006 - Oct 2007
McGraw Hill is a leading global education company, offering personalized learning solutions and advanced tools to educators and students across various stages, from PreK-12 to higher education and professional learning.
- Established brand and visual identity for The Grow Network/McGraw-Hill division, enhancing its market presence and visibility.
- Led strategic marketing initiatives, setting vision and direction to align with high-level sales goals and objectives.
- Directed a team in crafting and reviewing high-stakes RFP submissions and grant proposals, securing city, state, and federal contracts.
- Developed unique sales materials for high-profile clients, supporting the achievement of critical sales targets.
Teachers College, Columbia University
Director of Outreach
Jan 2005 - Feb 2006
Teachers College at Columbia University is a leader in education research and teacher preparation, providing innovative programs to empower educators and professionals.
- Established and led the marketing department, driving the creation of new branding and sales collateral for distance-learning programs.
- Launched a successful national public relations campaign to promote innovative professional development and preservice programs.
- Pioneered the development of a franchise business for the education industry, possibly the first-ever franchise model for teacher professional development.
The College Board
Marketing Director
Jan 1999 - Jan 2005
College Board is a not-for-profit organization that clears a path for all students to own their future through the Advanced Placement Program, the SAT, Official SAT Practice on Khan Academy, BigFuture, and more. For more information, go to collegeboard.org.
- Developed marketing strategies for key educational programs, including AP Program, CLEP, and SAT Test Preparation, enhancing the organization's visibility and student engagement.
- Significantly increased catalog sales while implementing cost-saving measures, demonstrating strong fiscal management and marketing acumen.
- Managed successful partnerships with state governor's offices for outreach programs, aligning with the company's mission of expanding access to education in underserved communities.
- Led a team to manage over 100 annual conferences and 100+ direct mail campaigns, contributing to increased retention rates, improved overall results, and strengthened branding.