I'm a fractional Sr. Content Strategist driven by the power of the written word - because the right words matter. I serve as a fractional content strategist, creating, managing, or enacting the entire content ecosystem to help you gain brand visibility, website traffic, and leads. I fix content sprawl, organize content chaos, and optimize or refresh existing content. I can manage remote teams, build them for you, and manage all aspects of the creative process, including writing and SEO writing, to ensure quality. And while I'm not against using AI, I believe human created or human edited content always beats AI produced material. The right words matter. Industry focus: technology, education, B2B services, health and wellness.
eanne reported to me in my role as CEO of a global marketing agency. Under her direction, we produced effective and creative marketing materials that achieved or exceeded client goals. She managed virtual teams spanning several continents, time zones, and cultures with excellence and grace. She excels at writing, editing, leadership, and project management, and I would hire again. I have always known I could hand off any task to Jeanne and it would be completed on time, with attention to detail.
I've had the pleasure of working with Jeanne Grunert for over a decade now on several projects and highly recommend her for any marketing, content marketing, or writing role. She's a sharp strategist, exceptional writer, and great team player—reliable, collaborative, and professional. Jeanne consistently delivers high-quality work that connects with audiences and drives results.
I've had the opportunity to work with Jeanne on a number of large marketing and growth related projects. Jeanne is a highly talented and experienced marketing expert who brings the full array of marketing expertise as well as the strategic and tactical leadership to execute and achieve the objective.
Led content marketing strategy, planning, and development for global systems integrator. Developed brand strategy and initiated story-driven approach to corporate materials include brochures, case studies, and sales materials. Created Request for Proposal template and messaging that helped secure $2.5 million contract with Fortune 100 clients, improved email open rates from under 20% to 30%, and supported expansion through new industries.
Fractional Content Marketing Director for upscale beauty and health products company. Created content strategy and plan. Managed all freelancers. Wrote and edited sales emails, sales flyers, social media copy, and catalog copy. Increased sales through effective social strategy integrated with content and brand management.
I serve as the fractional CMO for a Salesforce Crest Partner, providing marketing strategy, plans, and consulting. Developed brand messaging, website revisions, and LinkedIn strategy to acquire, retain and create loyal customers
Fractional Marketing Leader
Global Systems Integrator
Served as the fractional head of marketing for a mid‑market global technology solutions provider, leading the organization through a full marketing transformation. Oversaw all aspects of GTM strategy, demand generation, brand positioning, and marketing operations while managing a distributed international team and multiple agency partners.
Focused on strengthening the company’s market presence, improving lead quality, and building the systems and processes needed to support predictable pipeline growth. Directed the development of new messaging, refined the value proposition, and implemented a more disciplined approach to content, SEO, and digital execution.
Partnered closely with sales leadership to improve alignment, enhance enablement materials, and streamline the lead handoff process. Introduced clearer definitions, reporting structures, and performance metrics to support better forecasting and revenue visibility.
This engagement resulted in measurable improvements in marketing performance, including stronger inbound interest, higher‑quality opportunities, and more effective collaboration across marketing, sales, and customer‑facing teams. It also established a scalable marketing foundation the company continues to build on.
Senior Content Lead | Head of Content
Provide embedded, senior-level content leadership for B2B and regulated organizations that require immediate impact without adding headcount. Own content direction, execution, and standards while partnering with marketing, sales, product, and executive leadership.
Director, Marketing
McGraw Hill is a leading global education company, offering personalized learning solutions and advanced tools to educators and students across various stages, from PreK-12 to higher education and professional learning.
Director of Outreach
Teachers College at Columbia University is a leader in education research and teacher preparation, providing innovative programs to empower educators and professionals.
Marketing Director
College Board is a not-for-profit organization that clears a path for all students to own their future through the Advanced Placement Program, the SAT, Official SAT Practice on Khan Academy, BigFuture, and more. For more information, go to collegeboard.org.
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Fractional Content Leader, Original Research Enthusiast, and Real Estate Investor
Former Agency Founder, Marketing VP, and Content Marketing Pioneer
CMO & CDO - Specializing in Scaling Growth to 9 figures for Consumer Brands. Very results oriented.
