Jhennifer S.

Globalfy is an all-in-one platform for starting and managing a business in the United States, offering a streamlined, fast setup to access the US market from anywhere.

• Led B2B content strategy and planning across the company’s website, social media, and inbound marketing, effectively using tools like HubSpot to increase user engagement and generate over $187K in revenue.
• Developed and executed a comprehensive content calendar and SEO plan, enhancing brand visibility through growth marketing content, social media, PR, and live events like 'Globalfy Talks'.
• Directed a team to highlight success case stories, notably 'Bars Over Bottles', using customer testimonials to demonstrate Globalfy’s impact on businesses.
• Utilized Google Analytics, Google Data Studio, and Semrush for data analysis to drive data-driven decisions and improve marketing efficiency.

Oliver Latin America specializes in designing, building, and running in-house agencies and marketing ecosystems for brands, enhancing marketing efficiency and brand engagement.

• Spearheaded content strategy for Adobe Experience Cloud, boosting marketing efficiency and user engagement through multi-channel marketing strategies across LATAM, including B2B marketing, and social media.
• Successfully delivered the first Adobe Marketo success case in Brazil for Eurofarma, doubling lead numbers and facilitating brand growth.
• Led the first global LATAM campaign using Adobe Commerce technology with Mirakl, marking the first simultaneous campaign launch in the US and Brazil.
• Instrumental in securing a 30k deal through the Live Commerce Webinar and generating 91 AQLs via organic social, paid media, and inbound marketing strategies.

Weber Shandwick is a global public relations and communications firm.

• Led strategy and produced content for Ericsson’s social media profiles in Brazil, achieving around a 15% increase in engagement through organic campaigns.
• Managed client-facing dynamics with Ericsson, including daily alignments, monthly planning, and strategic meetings, significantly improving client engagement.
• Collaborated with stakeholders within Ericsson's ecosystem, enhancing brand awareness, efficiency, and visibility across social media platforms.

Talquimy is a communications agency that connects people and impacts business through shared stories and experiences, developing brand value and business results.

• Led account management and content strategy for international brands like Mercado Livre and Axalta Brasil, enhancing client relationships and satisfaction.
• Spearheaded the production of branded content for social media, websites, and blogs, significantly increasing brand visibility and engagement through SEO.
• Directed public relations initiatives, resulting in successful campaigns that improved brand perception and visibility in tier 1 media outlets.
• Achieved industry recognition with the SABRE Awards 2019 - INDUSTRIAL/MANUFACTURING for Axalta's GUARDIANS OF COLOR strategy, significantly increasing its digital presence and engagement.

Cross Content is a multi-platform production agency that specializes in planning and executing cross-media projects to tell compelling stories across various communication channels.

• Conducted research and reporting for a significant project celebrating the 30th anniversary of the Brazilian Franchising Association.
• Curated images and produced content for a commemorative book, showcasing Cross Content’s expertise in multi-platform storytelling.

Textual Comunicação offers comprehensive communication solutions to private and public organizations globally, with a strategic approach to building, enhancing, and preserving their image and reputation.

• Developed and executed PR strategies for high-profile clients including AMC Network, Sundance Channel, Film&Arts, and Natura Institute, significantly elevating their market presence.
• Led content and PR strategy design for corporate accounts like BSA, Grant Thornton, LCR, and Manpower, aligning with broader business objectives.
• Skillfully translated and produced content while managing press release creation, ensuring accurate and effective communication across diverse media outlets.
• Established and nurtured productive relationships with media outlets, enhancing client visibility and supporting strategic communication goals.

Editora Escala specializes in publishing and distributing a variety of magazines and books, focusing on education, literature, and digital content to a wide audience across Brazil.

• Authored a comprehensive 98-page special focusing on knee pain, effectively segmenting the content into Medicine, Exercise, Nutrition, Recipes, and daily menus to cater to diverse reader interests.
• Successfully conducted all necessary interviews for the special publication, thereby reinforcing public awareness about orthopedic issues through firsthand research and contributions.

Editora Escala specializes in editing, printing, and distributing educational books, supplementary materials, and magazines across various subjects.

• Conducted and published in-depth interviews contributing to increased readership.
• Played a pivotal role in the editorial process by copy editing articles, ensuring accuracy and coherence.
• Successfully pitched and wrote articles on a diverse range of subjects, enriching the magazine's content portfolio.