Jhennifer Santos

Experience

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  Globalfy

  Content Lead

  May 2023 - Jan 2025

  Globalfy is an all-in-one platform for starting and managing a business in the United States, offering a streamlined, fast setup to access the US market from anywhere.

  • Led B2B content strategy and planning across the company’s website, social media, and inbound marketing, effectively using tools like HubSpot to increase user engagement and generate over $187K in revenue.
  • Developed and executed a comprehensive content calendar and SEO plan, enhancing brand visibility through growth marketing content, social media, PR, and live events like 'Globalfy Talks'.
  • Directed a team to highlight success case stories, notably 'Bars Over Bottles', using customer testimonials to demonstrate Globalfy’s impact on businesses.
  • Utilized Google Analytics, Google Data Studio, and Semrush for data analysis to drive data-driven decisions and improve marketing efficiency.
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  Oliver Latin America

  Content Strategy Specialist | Adobe

  Jan 2022 - May 2023

  Oliver Latin America specializes in designing, building, and running in-house agencies and marketing ecosystems for brands, enhancing marketing efficiency and brand engagement.

  • Spearheaded content strategy for Adobe Experience Cloud, boosting marketing efficiency and user engagement through multi-channel marketing strategies across LATAM, including B2B marketing, and social media.
  • Successfully delivered the first Adobe Marketo success case in Brazil for Eurofarma, doubling lead numbers and facilitating brand growth.
  • Led the first global LATAM campaign using Adobe Commerce technology with Mirakl, marking the first simultaneous campaign launch in the US and Brazil.
  • Instrumental in securing a 30k deal through the Live Commerce Webinar and generating 91 AQLs via organic social, paid media, and inbound marketing strategies.
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  Web Weber Shandwick Brasil

  Senior Associate Community Management

  Aug 2021 - Jan 2022

  Weber Shandwick is a global public relations and communications firm.

  • Led strategy and produced content for Ericsson’s social media profiles in Brazil, achieving around a 15% increase in engagement through organic campaigns.
  • Managed client-facing dynamics with Ericsson, including daily alignments, monthly planning, and strategic meetings, significantly improving client engagement.
  • Collaborated with stakeholders within Ericsson's ecosystem, enhancing brand awareness, efficiency, and visibility across social media platforms.
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  Talquimy

  Content Leader

  May 2018 - Aug 2021

  Talquimy is a communications agency that connects people and impacts business through shared stories and experiences, developing brand value and business results.

  • Led account management and content strategy for international brands like Mercado Livre and Axalta Brasil, enhancing client relationships and satisfaction.
  • Spearheaded the production of branded content for social media, websites, and blogs, significantly increasing brand visibility and engagement through SEO.
  • Directed public relations initiatives, resulting in successful campaigns that improved brand perception and visibility in tier 1 media outlets.
  • Achieved industry recognition with the SABRE Awards 2019 - INDUSTRIAL/MANUFACTURING for Axalta's GUARDIANS OF COLOR strategy, significantly increasing its digital presence and engagement.
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  Cross Content

  Content Producer (freelancer)

  Mar 2017 - May 2017

  Cross Content is a multi-platform production agency that specializes in planning and executing cross-media projects to tell compelling stories across various communication channels.

  • Conducted research and reporting for a significant project celebrating the 30th anniversary of the Brazilian Franchising Association.
  • Curated images and produced content for a commemorative book, showcasing Cross Content’s expertise in multi-platform storytelling.
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  Textual Comunicação

  PR Executive

  Jun 2016 - Oct 2016

  Textual Comunicação offers comprehensive communication solutions to private and public organizations globally, with a strategic approach to building, enhancing, and preserving their image and reputation.

  • Developed and executed PR strategies for high-profile clients including AMC Network, Sundance Channel, Film&Arts, and Natura Institute, significantly elevating their market presence.
  • Led content and PR strategy design for corporate accounts like BSA, Grant Thornton, LCR, and Manpower, aligning with broader business objectives.
  • Skillfully translated and produced content while managing press release creation, ensuring accurate and effective communication across diverse media outlets.
  • Established and nurtured productive relationships with media outlets, enhancing client visibility and supporting strategic communication goals.
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  Editora Escala Ltda

  Freelance Reporter

  Jul 2015 - Oct 2015

  Editora Escala specializes in publishing and distributing a variety of magazines and books, focusing on education, literature, and digital content to a wide audience across Brazil.

  • Authored a comprehensive 98-page special focusing on knee pain, effectively segmenting the content into Medicine, Exercise, Nutrition, Recipes, and daily menus to cater to diverse reader interests.
  • Successfully conducted all necessary interviews for the special publication, thereby reinforcing public awareness about orthopedic issues through firsthand research and contributions.
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  Escala Publisher

  Reporter

  Jun 2014 - Aug 2014

  Editora Escala specializes in editing, printing, and distributing educational books, supplementary materials, and magazines across various subjects.

  • Conducted and published in-depth interviews contributing to increased readership.
  • Played a pivotal role in the editorial process by copy editing articles, ensuring accuracy and coherence.
  • Successfully pitched and wrote articles on a diverse range of subjects, enriching the magazine's content portfolio.