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Tampa, FL, USA

Joe A.

Innovating at the Crossroads of Customer Experience and Technology

With 15+ years of product and operations leadership at Amazon and Microsoft, I've launched new business lines from zero, managed $50M+ P&Ls, expanded marketplaces internationally, and built cross-functional teams that consistently exceed targets. Most recently, I co-owned and grew a small business, doubling revenue by building every operational workflow from the ground up. I'm at my best in ambiguous, build-from-scratch environments where the playbook hasn't been written yet. Currently exploring AI-enabled workflows and agentic systems hands-on, bringing a practitioner's perspective to how AI can improve product and operational outcomes.

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Joe A.

Experience

Aug 2018 — Nov 2021
Amazon

Amazon

Sr. Product Manager

  • Wrote "working backwards" operating plans to secure executive sign-off on the launch a new retail concept opeing 6 locations generating in year one
  • Defined product requirements and operational playbooks across POS, inventory, merchandising, and labor — adopted across all locations
Dec 2017 — Sep 2018
Amazon

Amazon

Sr. Category Manager

  • Evaluated market trends and customer needs to define the product roadmap for Amazon's Consumables private brands program
  • Influenced executive stakeholders on brand positioning and partnered cross-functionally across 10+ teams to deliver on revenue and customer satisfaction goals
Dec 2016 — Jan 2018
Amazon

Amazon

Manager, Vendor Management

  • Built and led the vendor management team; negotiated direct contracts with Coca-Cola, Pepsi, Red Bull, and national distributors
  • Designed the assortment strategy from scratch — customer segmentation, share-of-wallet analysis, and space optimization across 6 locations
Jan 2015 — Jan 2017
Amazon

Amazon

Amazon Campus, Sr. Business Manager

  • Developed and launched new product features for Amazon's course materials tool, exceeding adoption goals at pilot universities
  • Built the Business Manager playbook — comprehensive SOPs for every recurring task, reducing new hire ramp time by 60%+
Feb 2013 — Feb 2015
Amazon

Amazon

Sr. Category Merchant Manager

  • Led the Amazon.ca Consumables third-party business, including launching new categories, establishing relationships with strategic merchants, growing selection, improving the customer experience, and overall ownership of the P&L.
  • Delivered triple digit revenue and unit growth each year
Jul 2011 — Apr 2013
Microsoft

Microsoft

Program Manager - Channel Incentives

Microsoft is a multinational technology company that develops, licenses, and supports a broad range of software products, services, and devices.

  • Planned, developed, and executed a pre-sales channel incentive engine enhancing Microsoft Partners' reach effectively and scalably.
  • Collaborated with multiple business units to align channel incentives with broader company objectives, increasing partner engagement by 25%.
Jan 2010 — Aug 2011
Microsoft

Microsoft

Senior Operations Lead

  • Led the operations team of a worldwide, multi-million dollar channel incentive program.
  • Designed and developed a Microsoft Partner BI tool to synthesize data from multiple environments, drastically improving efficiency and reducing costs.
Sep 2008 — Mar 2010
Microsoft

Microsoft

Marketing Specialist

  • Organized and directed events across the Northeast for partners and Microsoft executives.
  • Developed marketing plans and nurtured long-term partner relationships to improve partner satisfaction and ROI.