Joe A.

Tampa, FL, USA

Innovating at the Crossroads of Customer Experience and Technology

With 15+ years of product and operations leadership at Amazon and Microsoft, I've launched new business lines from zero, managed $50M+ P&Ls, expanded marketplaces internationally, and built cross-functional teams that consistently exceed targets. Most recently, I co-owned and grew a small business, doubling revenue by building every operational workflow from the ground up. I'm at my best in ambiguous, build-from-scratch environments where the playbook hasn't been written yet. Currently exploring AI-enabled workflows and agentic systems hands-on, bringing a practitioner's perspective to how AI can improve product and operational outcomes.

Joe A.

Experience

  • Amazon

    Amazon

    Sr. Product Manager

    Aug 2018 - Nov 2021

    • Wrote "working backwards" operating plans to secure executive sign-off on the launch a new retail concept opeing 6 locations generating in year one
    • Defined product requirements and operational playbooks across POS, inventory, merchandising, and labor — adopted across all locations
  • Amazon

    Amazon

    Sr. Category Manager

    Dec 2017 - Sep 2018

    • Evaluated market trends and customer needs to define the product roadmap for Amazon's Consumables private brands program
    • Influenced executive stakeholders on brand positioning and partnered cross-functionally across 10+ teams to deliver on revenue and customer satisfaction goals
  • Amazon

    Amazon

    Manager, Vendor Management

    Dec 2016 - Jan 2018

    • Built and led the vendor management team; negotiated direct contracts with Coca-Cola, Pepsi, Red Bull, and national distributors
    • Designed the assortment strategy from scratch — customer segmentation, share-of-wallet analysis, and space optimization across 6 locations
  • Amazon

    Amazon

    Amazon Campus, Sr. Business Manager

    Jan 2015 - Jan 2017

    • Developed and launched new product features for Amazon's course materials tool, exceeding adoption goals at pilot universities
    • Built the Business Manager playbook — comprehensive SOPs for every recurring task, reducing new hire ramp time by 60%+
  • Amazon

    Amazon

    Sr. Category Merchant Manager

    Feb 2013 - Feb 2015

    • Led the Amazon.ca Consumables third-party business, including launching new categories, establishing relationships with strategic merchants, growing selection, improving the customer experience, and overall ownership of the P&L.
    • Delivered triple digit revenue and unit growth each year
  • Microsoft

    Microsoft

    Program Manager - Channel Incentives

    Jul 2011 - Apr 2013

    Microsoft is a multinational technology company that develops, licenses, and supports a broad range of software products, services, and devices.

    • Planned, developed, and executed a pre-sales channel incentive engine enhancing Microsoft Partners' reach effectively and scalably.
    • Collaborated with multiple business units to align channel incentives with broader company objectives, increasing partner engagement by 25%.
  • Microsoft

    Microsoft

    Senior Operations Lead

    Jan 2010 - Aug 2011

    • Led the operations team of a worldwide, multi-million dollar channel incentive program.
    • Designed and developed a Microsoft Partner BI tool to synthesize data from multiple environments, drastically improving efficiency and reducing costs.
  • Microsoft

    Microsoft

    Marketing Specialist

    Sep 2008 - Mar 2010

    • Organized and directed events across the Northeast for partners and Microsoft executives.
    • Developed marketing plans and nurtured long-term partner relationships to improve partner satisfaction and ROI.

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