- Vibe CodingMarketing
What 'vibe marketing' means, why it's trending, and how brands use it, with real examples. Plus how to hire a fractional marketer to run it.
Jon Rheaume
Boston, MA, USA
Driving Revenue Growth through Strategic Pipeline Innovation
With a proven track record of scaling ARR from $10M to $90M, I specialize in transforming pipeline generation and GTM systems to achieve substantial revenue impact. My expertise lies in leveraging AI and innovative sales strategies to enhance SDR and outbound efforts, resulting in over $400M in pipeline influence. Passionate about data-driven decision-making and solution selling, I thrive on building robust sales processes that empower teams and drive business development in the B2B and enterprise software sectors.
Work
Jon Rheaume | Revenue Architecture & Pipeline Systems
https://www.jonrheaume.comBuilt and scaled pipeline engines that supported growth from $10M to $90M ARR across 38 consecutive quarters.
My work focuses on the operating math behind revenue: how pipeline is created, when it converts, and whether the plan is actually achievable given capacity and timing.
Led SDR and outbound systems from zero to 40+ reps, reduced ramp time from 90 to 30 days, and improved lead-to-opportunity conversion from 24% to 48%.
Today I work on pipeline architecture, GTM systems, and AI-assisted prospecting models that improve coverage, execution, and forecast reliability.
Experience
Independent/Fractional
VP, Pipeline Generation & GTM Strategy
Jun 2025 - Present
Independent/Fractional offers consultancy services focused on enhancing pipeline generation and revenue architecture for B2B SaaS companies.
- Successfully rebuilt outbound pipeline systems leading to improved SDR performance.
- Aligned sales and marketing functions to consistently improve pipeline creation.
- Introduced AI-driven prospecting to expand account coverage and enhance efficiency in execution.
ClearCompany Talent Management Software
Vice President, Demand Generation & Account Development
Jul 2022 - Present
ClearCo
Vice President, Pipeline Generation & GTM Strategy
Jul 2022 - Jun 2025
- Led the development and scaling of outbound pipeline generation into a consistent, repeatable source of pipeline (~$20M annually, 500+ SQOs/year)
- Scaled inbound-sourced pipeline from ~$4M to ~$35M (~1,500 SQOs/year) annually by redesigning qualification, routing, and conversion into sales-ready opportunities
- Led SDR strategy, organizational design, and hiring, evolving the function toward coverage-based execution and consistent pipeline creation
- Developed account targeting and segmentation frameworks to improve outbound efficiency and expand qualified pipeline coverage
- Aligned sales, marketing, and operations around shared pipeline metrics, improving visibility into pipeline creation, conversion, and coverage against plan
- Introduced AI-assisted prospecting approaches to expand account coverage and improve SDR productivity within pipeline generation workflows
ClearCompany Talent Management Software
Director of Demand Generation
Jan 2019 - Jul 2022
- Supported the development of outbound and SDR-led pipeline generation, contributing to growth in overall pipeline coverage
- Partnered with sales and marketing to improve lead qualification, routing, and conversion into sales-ready opportunities
- Helped establish early processes for pipeline tracking, performance measurement, and cross-functional alignment
ClearCompany Talent Management Software
Manager, Demand Generation
Apr 2017 - Dec 2018
- Managed SDR and inbound qualification efforts, supporting pipeline creation across inbound and outbound channels
- Contributed to outbound prospecting initiatives and account targeting approaches to expand pipeline coverage
- Worked cross-functionally to improve lead flow, routing, and early-stage conversion into qualified opportunities
ClearCompany Talent Management Software
Manager, Business Development
Jan 2016 - Apr 2017
Advera Health Analytics, Inc.
Business Development Manager
Jan 2014 - Oct 2014
Advera Health Analytics focuses on enhancing patient safety and healthcare cost efficiency using data-driven insights.
Advera Health Analytics (acquired by TriNetX)
Senior Business Development Manager - Regional Team Lead
Jan 2014 - Dec 2015
Advera Health Analytics improves patient safety and reduces healthcare costs through real-world outcomes data analysis.
SnapKnot
Director of Sales
Jan 2012 - Dec 2013
SnapKnot connects engaged couples with photographers through a comprehensive search platform based on location, budget, and style.
- Expanded SnapKnot's brand partnerships leading to an increase in customer base via marketing opportunities.
- Implemented strategic marketing initiatives that improved brand visibility and engagement within the target market.
ADP
District Manager - SBS
Jan 2011 - Dec 2012
ADP provides comprehensive HR management solutions and services globally, including payroll, compliance, and benefits administration.
PTC
Business Analyst
Jan 2010 - Dec 2011
PTC is a leader in Product Lifecycle Management software, helping enterprises streamline product development and enhance service operations.
State Street
Senior Associate
Feb 2006 - Jan 2010
State Street offers financial services to institutional investors, including investment management and trading.
Related Blog Posts
What Is Vibe Marketing? The 2026 Guide (+ Examples) What is a Head of Marketing? - MarketingCMO
Discover what a Head of Marketing does, who they report to, and what key skills they need. Learn how to hire a full-time and fractional Head of Marketing.
7 Best Marketing Recruiting Agencies in 2026 (Ranked) - MarketingCMO
Compare the top marketing recruiting agencies by specialty, fees, and fit. Plus a faster, lower-cost fractional alternative.
Similar Members
Fractional CMO | Scaled New Brand to $180M Across APAC | Strategy to Execution Expert
Hire Cheryl PoonDriving Growth Through Performance Marketing & Digital Innovation
Hire David RuizCMO & CDO - Specializing in Scaling Growth to 9 figures for Consumer Brands. Very results oriented.
Hire Adam Adelman
