Julie G.

At the core of Julie's professional story is a profound dedication for elevating early-stage companies through her go-to-market (GTM) expertise. Her journey began in banking, transitioned into private equity, and then found her true calling within the startup ecosystem.

Julie's portfolio speaks volumes: she has built Partnership & Business Development departments (and teams) from scratch through to acquisition, and leveraged her diverse skill set in partnerships, finance and strategy to fuel growth and innovation. She has extensive experience from channel & distribution partners (e.g. those that generate recurring revenue) to strategic deals (e.g. 2-3x the business, enter a new market or create a new business line). Her mission is to help startups navigate the challenging waters of scaling, driven by a passion for impact, solving problems and a belief in the power of collaborative growth.

Julie has a unique blend of early startup experience and the ability to successfully navigate working with larger and more established corporations (e.g. Royal Bank of Canada, Alliance Data now Bread Financial, Stripe, Shopify, etc.). Most recently, Julie has worked within fintech startups (payments, embedded tech, lending), but her skills are transferable across industries. Her skillset is vast; she can advise all areas of GTM / Revenue, mentor teams, and dive especially deep within Partnerships.

For example, here are some of the ways Julie can help startups (with Partnerships):

-Develop partnership strategy or evaluate / redefine existing strategy (including objectives, forecasts, KPIs, etc.)

-Advise / mentor / train partnership folks (from junior to senior)

-Define partnership landscape, players, how to prioritize, etc.

-Help to align internal and external stakeholders

-Refine the pitch and operationalize all else that goes into the selling aspect of deals

-Execute deals or help others execute / negotiate

-Establish the partner management side of the business once deals are executed

-Help hire the right folks into the team when necessary