Lisa Vuskovic

San Francisco, CA, USA

  1. Design
  2. Human Factors Analysis
  3. User-Centered Design
  4. Sketch
  5. InVision
  6. Art Direction

UX & Human Factors Researcher | Complex & High-Impact Products | Qualitative & Mixed Methods | Product Innovation & AI

As an experienced UX & Human Factors Researcher from a multidisciplinary background (industrial design, consumer product innovation, education), I excel in translating user data into product and design strategy. I have expertise across ecommerce, SaaS, and hardware/software ecosystems. I’ve led over 80 ux research studies, (qualitative expertise with mixed methods). Awarded two patents for consumer product innovation, I solve business challenges through a strategic, creative, and highly collaborative lens. My mission: to make complex technology simple, intuitive, and easy to use through empathetic research.

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Lisa Vuskovic

Experience

  • Meta

    Meta

    Senior UX Researcher (via TEKsystems)

    Apr 2024 - Jan 2026

    Meta builds innovative technologies that enhance human connection and communication globally.

    • Spearheaded UX research for developing internal collaboration tools, leading to a 20% improvement in user satisfaction.
    • Implemented new research frameworks that accelerated the identification of user needs and boosted project efficiency by 15%.
  • LPL Financial

    LPL Financial

    Lead UX Researcher

    May 2023 - May 2024

    • Strategically planned, conducted, and managed research initiatives for the consumer-facing investment accounts portal of LPL Financial Advisors. Directed third-party vendors in executing strategic research.
    • Developed a first-ever NDA-secured, compliant user recruitment framework with LPL Financial Advisors’ clients to accelerate feedback for design and product decisions.
    • Trained UX designers in usability testing, enabling user-centric and data-driven designs.
  • Groupon

    Groupon

    Senior UX Researcher

    Apr 2022 - Jan 2023

    • Advocated for Groupon’s merchant customers, enhancing B2B tools to be more user-centered and intuitive.
    • Improved usability and value proposition through testing designs, navigation, and content strategies on third-party integrations (Square App Marketplace).
    • Boosted merchant conversions for holiday promotions by testing new designs and optimizing email marketing with Product Marketing.
  • Rodan + Fields

    Rodan + Fields

    Senior UX Researcher (promoted from Associate 2020)

    Jan 2018 - Dec 2022

    • Led 50+ qualitative UX research studies across eCommerce site, SaaS software, blog, and educational platform. Shaped designs by conducting monthly usability tests during an 18-month complete site redesign.
    • Reduced cart abandonment by decreasing checkout steps by 30%.
    • Improved product search and navigation through user-driven insights on needs and language.
    • Increased sales consultant enrollment by optimizing content for diverse demographics.
  • Academy of Art University

    Academy of Art University

    Online Instructor - The Science of Design: Ethnographic Research

    Sep 2017 - May 2020

    Academy of Art University is the largest accredited private art and design university in the nation, fostering innovation in art education.

    • Mentored graduate students in industrial design, refining their ability to strategically frame and research design topics.
    • Developed curricula that integrated ethnographic research techniques to unveil industry insights and define target markets.

  • Google (through Synergis)

    Human Factors and UX Researcher

    May 2016 - Dec 2017

    • Collaborated with design, marketing, and product teams in the Consumer Hardware Division to lead UX and Human Factors research, shaping product roadmaps and hardware/software design decisions.
    • Inspired new product functionality and features through ethnographic research that tested new hardware design concepts, uncovering novel use cases.
    • Created data-driven personas via mixed-methods research (48 interviews, concept testing, ergonomics) for a new product concept, shaping product strategy and securing additional development funding.

  • Google (through Synergis)

    UX and Human Factors Researcher

    Jan 2016 - Dec 2017

    Google builds products that create equal opportunities and innovative solutions globally.

  • gotoresearch

    gotoresearch

    UX Researcher

    Jul 2015 - Mar 2016

    • Led UX Research on women’s consumer health products that impacted product roadmap, informed design/product decisions, and secured additional funding.
    • Shaped client proposals with strategic market and consumer trend research.

  • LV Product Design, Development & Research

    Independent Product Design, Development & Consumer/Product Research Consultant

    Mar 2006 - Apr 2016

    LV Product Design, Development & Research specializes in designing and developing consumer products for major retail clients.

    • Successfully designed and developed over 100 houseware products, ensuring alignment with brand standards and consumer trends.
    • Collaborated with major clients like Pottery Barn and Restoration Hardware, delivering tailored design solutions that met cost and quality requirements.
  • Academy of Art University

    Academy of Art University

    Creative Studio Furniture Design Instructor

    Dec 2004 - Dec 2011

    • Led the development of a furniture design curriculum focused on user-centered design and prototyping within the industrial design department.
    • Guided students through the design-thinking process, helping them conceptualize, prototype, and test innovative furniture solutions.