Lisa V.

Meta builds innovative technologies that enhance human connection and communication globally.

• Spearheaded UX research for developing internal collaboration tools, leading to a 20% improvement in user satisfaction.
• Implemented new research frameworks that accelerated the identification of user needs and boosted project efficiency by 15%.

• Strategically planned, conducted, and managed research initiatives for the consumer-facing investment accounts portal of LPL Financial Advisors. Directed third-party vendors in executing strategic research.
• Developed a first-ever NDA-secured, compliant user recruitment framework with LPL Financial Advisors’ clients to accelerate feedback for design and product decisions.
• Trained UX designers in usability testing, enabling user-centric and data-driven designs.

• Advocated for Groupon’s merchant customers, enhancing B2B tools to be more user-centered and intuitive.
• Improved usability and value proposition through testing designs, navigation, and content strategies on third-party integrations (Square App Marketplace).
• Boosted merchant conversions for holiday promotions by testing new designs and optimizing email marketing with Product Marketing.

• Led 50+ qualitative UX research studies across eCommerce site, SaaS software, blog, and educational platform. Shaped designs by conducting monthly usability tests during an 18-month complete site redesign.
• Reduced cart abandonment by decreasing checkout steps by 30%.
• Improved product search and navigation through user-driven insights on needs and language.
• Increased sales consultant enrollment by optimizing content for diverse demographics.

Academy of Art University is the largest accredited private art and design university in the nation, fostering innovation in art education.

• Mentored graduate students in industrial design, refining their ability to strategically frame and research design topics.
• Developed curricula that integrated ethnographic research techniques to unveil industry insights and define target markets.

• Collaborated with design, marketing, and product teams in the Consumer Hardware Division to lead UX and Human Factors research, shaping product roadmaps and hardware/software design decisions.
• Inspired new product functionality and features through ethnographic research that tested new hardware design concepts, uncovering novel use cases.
• Created data-driven personas via mixed-methods research (48 interviews, concept testing, ergonomics) for a new product concept, shaping product strategy and securing additional development funding.

Google builds products that create equal opportunities and innovative solutions globally.

• Led UX Research on women’s consumer health products that impacted product roadmap, informed design/product decisions, and secured additional funding.
• Shaped client proposals with strategic market and consumer trend research.

LV Product Design, Development & Research specializes in designing and developing consumer products for major retail clients.

• Successfully designed and developed over 100 houseware products, ensuring alignment with brand standards and consumer trends.
• Collaborated with major clients like Pottery Barn and Restoration Hardware, delivering tailored design solutions that met cost and quality requirements.

• Led the development of a furniture design curriculum focused on user-centered design and prototyping within the industrial design department.
• Guided students through the design-thinking process, helping them conceptualize, prototype, and test innovative furniture solutions.