Michael Eydman

Experience

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  DoTax.com

  Founder, Fractional Chief Technology Officer

  Apr 2014 - Present

  DoTax.com is an internet web portal dedicated to simplifying tax preparation and accounting information for individuals, businesses, and professionals.

  • Built and scaled DoTax.com from a concept to a platform with over 600K business listings and 100K+ monthly visitors, leveraging SEO, automation, and structured data.
  • Designed and led the development of AI-powered tools, website features, and a multi-channel lead generation engine specifically tailored for tax professionals.
  • Architected a robust full-stack infrastructure, including email deliverability systems, chatbot integration, and monetization funnels, to drive B2C and B2B growth.
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  EDF Renewables North America

  Enterprise Architect

  Nov 2022 - Nov 2023

  EDF Renewables North America is a leading independent power producer specializing in renewable energy solutions, including wind, solar PV, storage projects, and more, with a strong commitment to a sustainable energy future.

  • - Established a new Enterprise Architecture practice, aligning it directly with business goals to enhance organizational effectiveness and decision-making.
  • - Led capability mapping across business domains and implemented application portfolio management, significantly improving technology utilization and strategic planning.
  • - Defined technology standards to support scalable, sustainable IT architecture, advising stakeholders across multiple domains to ensure environmentally aligned decision-making.
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  Johnson & Johnson MedTech

  Enterprise Architect

  Apr 2022 - Nov 2022

  At Johnson & Johnson MedTech, they design smarter, less invasive, and more personalized healthcare solutions at the intersection of biology and technology to tackle complex health challenges worldwide.

  • Led enterprise architecture for commercial platforms across MedTech operations, ensuring seamless integration and operational excellence.
  • Established reference architectures, capability models, and roadmap alignment frameworks to steer strategic technology initiatives aligning with business and ESG goals.
  • Played a pivotal role in strategic planning by integrating architecture vision with long-term business objectives to foster innovation and sustainability.
  • Supported cross-functional teams in sustainable architecture planning and the strategic implementation of digital platform strategies to enhance healthcare solutions.
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  PVH Corp.

  Consumer Solutions Enterprise Architect

  Aug 2021 - Apr 2022

  PVH Corp. aims to make Calvin Klein and TOMMY HILFIGER the world's top lifestyle brands, excelling in the global brand sector.

  • Aligned business capabilities with best-of-breed solutions for the Global Consumer Platform, developing a comprehensive global rollout and instance strategy.
  • Captured both current and future states for the Consumer Data Transformation program, impacting areas such as Customer Service, Marketing Technology, and Data Management.
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  Hudson's Bay Company

  Senior Enterprise Architect

  Aug 2020 - Aug 2021

  Hudson's Bay Company is North America's longest continually operating company, focusing on technology, retail operations, and real estate.

  • Defined the strategic architectural direction, leading to the successful launch of Hudson Bay's first-ever marketplace platform, in collaboration with multiple cross-functional teams.
  • Reviewed and optimized multiple solution architectures for existing platforms, emphasizing best practices and proper use of architecture patterns in cloud environments (AWS, Azure, Salesforce).
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  Isobar Commerce

  Commerce Solutions Architect

  Oct 2019 - Aug 2020

  Isobar Commerce, a leading provider of complex E-Commerce platforms, specializes in the development and support of large international B2B & B2C projects, leveraging technologies like Magento and Salesforce Commerce Cloud.

  • Architected a new commerce platform for Canon using Magento Cloud Commerce and Order Management, demonstrating proficiency in leading e-commerce solutions.
  • Oversaw junior architects in finalizing solutions using Salesforce Commerce Cloud (SFCC), showing leadership and expertise in cloud-based commerce solutions.
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  Deloitte

  Program Lead, Principal Architect

  Apr 2018 - Oct 2019

  Deloitte provides audit, assurance, consulting, financial advisory, risk advisory, tax, and related services globally.

  • Oversaw development and management of a $50M product, leading cross-functional teams and managing a $5M annual budget.
  • Migrated legacy system to cloud-based AWS microservices, enhancing scalability and modularity.
  • Created and strategized a product vision for a $10M commercial cognitive solution, integrating AI/ML technologies for business feasibility and market positioning.
  • Led a Digital Transformation team, reimagining the user experience for an enterprise tax platform.
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  L'Oréal

  Product Strategy & PMO Consultant

  Apr 2017 - Jul 2017

  Leading in beauty and pioneering the world of beauty tech, present in 150 countries.

  • Created a long-term strategic vision and established a 3-year product feature roadmap for a consumer-facing augmented reality virtual makeup application, leveraging data analytics and competitive analysis.
  • Introduced PMO process improvements within the Integrated Communications Group, increasing operational efficiency and achieving a 10-20% workload reduction by adopting Agile methodology, integrating workflow management tools, and establishing new communication strategies.
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  The HEINEKEN Company

  Consumer Data Platform Consultant

  Dec 2016 - Jun 2017

  HEINEKEN is the world's most international brewer, leading in the development and marketing of premium beer and cider brands with a portfolio of over 300 products.

  • Launched a new consumer data management platform, leading a cross-functional team through the entire process from requirement gathering to developing the technical architecture, significantly improving brand awareness and customer retention.
  • Developed and led training for multiple brands on the new platform, resulting in marked increases in marketing ROI through enhanced consumer data activation across communication channels.
  • Provided strategic Digital Transformation advice and led training sessions on omnichannel consumer engagement and marketing automation, solidifying The HEINEKEN Company's vision for data-driven marketing.
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  Groupe Clarins

  Digital Operations Consultant

  Aug 2015 - Dec 2016

  Groupe Clarins is a trusted family-owned beauty company focusing on responsible, inclusive, and sustainable beauty solutions, with B Corp certification.

  • Established and oversaw an agile operational process for the digital operations team, significantly reducing monthly operational costs by over $100K.
  • Provided key logistical and operational support for global e-commerce initiatives, facilitating product roadmaps, project plans, and budget allocations across local and international teams.
  • Developed a long-term strategic plan for e-commerce platform evolution, leveraging partnerships with external vendors to integrate machine learning and artificial intelligence technologies, resulting in a 10% improvement in e-commerce conversions.
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  Dev4X

  Co-Founder, Head of Product

  Oct 2014 - Dec 2017

  Dev4X is focused on building a decentralized Proof Of Learning Protocol aimed at transforming education technology.

  • Led the creation of multiple product prototypes and POCs for a self-directed learning platform, steering international cross-functional teams towards successful execution.
  • Managed the product backlog and facilitated key external communications, including presentations, webinars, and panel discussions, to promote the platform.
  • Contributed substantially to business planning, fundraising, volunteer community engagement, and technical architecture, leveraging the startup environment for cross-functional growth.
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  L'Oréal

  Technical Program Manager

  Apr 2013 - Aug 2014

  • Managed a $5M global e-commerce platform program, resulting in decreased implementation and launch times by 50% and reducing costs by 40%.
  • Led a global cross-functional team of consultants and vendors, successfully executing and delivering the global platform within budget, timeline, and scope.
  • Negotiated favorable vendor contracts and established program governance, significantly improving user experience and meeting brand expectations.
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  Barnes & Noble, Inc.

  Solution Architect

  Apr 2011 - Apr 2013

  Barnes & Noble, Inc. is a leading retailer of content, digital media, and educational products, with approximately 600 bookstores across all fifty states.

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  VML Enterprise Solutions

  Digital Project Manager

  Jan 2010 - Apr 2011

  VML Enterprise Solutions specializes in digital marketing and technology services, providing innovative solutions across a wide range of industries.

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  ABME Corporation

  Founder, Chief Strategist

  Jan 2002 - Dec 2023

  ABME Corporation is a full-service IT and management consulting company, specializing in digital transformation, process improvement, project execution, and technical solutions aimed at filling organizational gaps.

  • Provided strategic advisory services to C-suite and VP level management across various competencies, including Digital Transformation and Enterprise Architecture.
  • Successfully delivered major initiatives, set up global programs, and built teams, significantly enhancing company productivity and business model transformation.
  • Established governance and SDLC methodologies, leading to the streamlined execution of projects and improvement of existing processes.
  • Developed product strategies and recommended best practices, contributing to the firm's reputation for delivering state-of-the-art technical solutions on time and within budget.
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  Zurich North America

  Senior Engineer

  Jan 2002 - Dec 2005

  Zurich North America is one of the largest providers of insurance solutions and services to businesses and individuals across a range of industries.

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  Various Companies

  Various Technology Roles

  Jan 1998 - Dec 2002

  Various Companies offers a broad range of services across multiple industries, focusing on computer programming, data processing, and other computer-related services.