Nathalia S.

Alianza Team® is a multinational Colombian company in the sector oils and fats (commodities), vegetable oils, and bakery with notable presence in various countries. It aims to 'feed a better tomorrow' with innovative food solutions.

The Cámara de Comercio de Bogotá works to enhance enterprise capacity and improve the competitive environment in Bogotá, focusing on shared value and prosperity.

Nestlé is the world's largest food and beverage company, dedicated to enhancing quality of life through meaningful food and beverage solutions worldwide.

• Established new indicators, which led to a reduction in out-of-stock issues in 9 out of 14 categories.
• Implemented budget optimization strategies that standardized payments to key accounts, resulting in significant cost savings.
• Achieved a 30% reduction in storage costs for point-of-purchase materials.

General Mills produces and markets packaged consumer foods under renowned brands such as Cheerios and Haagen-Dazs.

• Initiated restructuring of team for commercial area integration, resulting in efficient headcount management and reduced commercial expenses.
• Implemented strategic budget allocation to digital channels and points of sale, achieving a 27% savings.
• Successfully enhanced marketing and business intelligence capabilities to drive consumer and shopper insights.

• Achieved $200,000 in savings through a strategic change in display design.
• Led the launch of 3 new product developments, including one brand expansion, one line extension, and one new category.
• Improved social media engagement by shifting pricing discussions to lower priority topics, dramatically boosting virality in the LATAM region from 1.5% to 4.6%.

• Successfully managed the Diablitos Underwood brand, achieving substantial improvements in brand evaluations through research studies.
• Spearheaded digital marketing strategies across the LATAM region, focusing on increased employee engagement through internal endomarketing campaigns.
• Recognized with the LATAM Champions Award for impactful changes in channel distribution strategies.

• Reversed a 28% decline in Underwood Pasta Sauces by implementing a recovery plan that achieved 14% growth in just six months.
• Led the rebranding and relaunch of Häagen-Dazs, effectively restoring market image and engaging consumers through a high-profile press conference.

• Achieved a 14% increase in volume for Diablitos Underwood through strategic promotional activities in the Andean region.
• Delivered strong ROI with an average of 1.25 for implemented promotional activities, ensuring product turnover and business goal achievement.

BAT is a leading multinational consumer goods company focused on reducing the health impacts of smoking through scientifically substantiated alternatives.

Pasteurizadora Táchira is a Venezuelan company involved in the dairy industry and various food productions.