Nathalia S.

Experience

• 

  Alianza Team®

  National chains and Hard Discounts Manager

  Oct 2022 - Present

  Alianza Team® is a multinational Colombian company in the sector oils and fats (commodities), vegetable oils, and bakery with notable presence in various countries. It aims to 'feed a better tomorrow' with innovative food solutions.

• 

  Cámara de Comercio de Bogotá

  Business Advisor

  Mar 2021 - Present

  The Cámara de Comercio de Bogotá works to enhance enterprise capacity and improve the competitive environment in Bogotá, focusing on shared value and prosperity.

• 

  Nestlé

  Category Channels Sales Development group Manager CCSD (Trade Marketing)

  Apr 2017 - Nov 2018

  Nestlé is the world's largest food and beverage company, dedicated to enhancing quality of life through meaningful food and beverage solutions worldwide.

  • Established new indicators, which led to a reduction in out-of-stock issues in 9 out of 14 categories.
  • Implemented budget optimization strategies that standardized payments to key accounts, resulting in significant cost savings.
  • Achieved a 30% reduction in storage costs for point-of-purchase materials.
• 

  General Mills

  Marketing and Trade Marketing Director

  Jun 2016 - Apr 2017

  General Mills produces and markets packaged consumer foods under renowned brands such as Cheerios and Haagen-Dazs.

  • Initiated restructuring of team for commercial area integration, resulting in efficient headcount management and reduced commercial expenses.
  • Implemented strategic budget allocation to digital channels and points of sale, achieving a 27% savings.
  • Successfully enhanced marketing and business intelligence capabilities to drive consumer and shopper insights.
• 

  General Mills

  Senior Brand Manager

  Jun 2014 - May 2016

  • Achieved $200,000 in savings through a strategic change in display design.
  • Led the launch of 3 new product developments, including one brand expansion, one line extension, and one new category.
  • Improved social media engagement by shifting pricing discussions to lower priority topics, dramatically boosting virality in the LATAM region from 1.5% to 4.6%.
• 

  General Mills

  BRAND MANAGER

  Jun 2013 - Jun 2014

  • Successfully managed the Diablitos Underwood brand, achieving substantial improvements in brand evaluations through research studies.
  • Spearheaded digital marketing strategies across the LATAM region, focusing on increased employee engagement through internal endomarketing campaigns.
  • Recognized with the LATAM Champions Award for impactful changes in channel distribution strategies.
• 

  General Mills

  Junior Brand Manager

  Feb 2012 - Jun 2013

  • Reversed a 28% decline in Underwood Pasta Sauces by implementing a recovery plan that achieved 14% growth in just six months.
  • Led the rebranding and relaunch of Häagen-Dazs, effectively restoring market image and engaging consumers through a high-profile press conference.
• 

  General Mills

  Trade Marketing Coordinator

  Apr 2010 - Apr 2012

  • Achieved a 14% increase in volume for Diablitos Underwood through strategic promotional activities in the Andean region.
  • Delivered strong ROI with an average of 1.25 for implemented promotional activities, ensuring product turnover and business goal achievement.

• British American Tobacco

  Trademarketing Representative

  Apr 2009 - Oct 2009

  BAT is a leading multinational consumer goods company focused on reducing the health impacts of smoking through scientifically substantiated alternatives.

• Pasteurizadora Táchira

  Payroll Analyst

  Apr 2006 - Aug 2008

  Pasteurizadora Táchira is a Venezuelan company involved in the dairy industry and various food productions.