Fractional COO/DOO — I rebuild operations into systems that scale, then automate them with AI
I take operationally-stuck businesses from chaos to systems — then make the systems run themselves.
13+ years as the operator behind growing SMBs. Currently fractional Director of Operations for a national field marketing agency: brought in to triage failing operations, now running a trained team, custom-built software, and an AI/automation layer that handles campaign setup, brand management, and field coordination. Before that: doubled a pest control division's revenue two years straight as GM, and more than doubled a home inspection firm's revenue while taking it from negative cash flow to consistently profitable across a 7-year operator seat.
The difference from a typical fractional COO: I write the systems AND the software. Most operators hand you SOPs; I hand you SOPs plus the automation that enforces them — custom tooling, agentic workflows, CRM automation, KPI dashboards.
Best fit: founder-led, $1–10M revenue, 10–100 people, growing faster than operations can handle. Remote. 10–15 hrs/week engagements.
Nathan provided a deep understanding of sales, marketing, and organization. His ability to develop talent is unmatched as Is his drive for continuous improvement. Ultimately his leadership is service oriented and ethical, a complementary disposition for his commitment and accountability.
MD
Michael DantonaMarketing Director, Inspecticore
Nathan was our General Manager and was always so pleasant to work with! He was innovative and developed systems that helped our company track things better and established a stronger outreach in marketing, financial, and personnel. We would recommend him to anyone who wants to improve all avenues of their business!
DW
Dawn WilderOwner, Ace Home Inspection
Work
Inspecticore — global remote sales team at higher ROI (2020–2025)
Built and led a globally-sourced remote inside sales team that outperformed the local team at significantly higher ROI. Designed training/coaching programs and KPI-tracking systems integrated with industry proprietary software.
Seven-year operator seat with full-stack ownership — the foundation everything else is built on. More than doubled revenue; redesigned financial systems to move the company from negative net cash flow to consistent profitability. Built and ran every function personally: marketing/sales, finance (QuickBooks, payroll), team development, office ops. Benchmarked quarterly against top-5–10%-nationally operators.
Extermicore — 2x revenue, two years running (2021–2025)
Built a pest control division from the ground up as GM. Doubled revenue year-over-year twice via systems-driven scalability: full HR infrastructure (hiring, onboarding, sales training, performance management), sales ops and lead routing designed so growth didn't require proportional payroll. Full P&L ownership.
Vibrance Marketing — failing ops → self-running team (2025–present)
National field marketing agency, brought in on contract to triage. Restructured from emergency-state to scalable systems; hired and trained the ops team that now runs day-to-day execution. Shipped 10 core system rebuilds in two quarters (8.65/10 avg delivery score), including custom kit-tracking software and recruiting systemization. Built AI memory systems + automation for campaign setup and brand management, and the financial visibility infrastructure (margin tracking, cash flow, dashboards) for their S-Corp transition.
Vibrance CPG Field Marketing is a demonstration marketing company that serves brands and retailers nationwide. Founded in Michigan, the team focuses on delivering enthusiastic, knowledgeable brand demonstrations, scalable in-store campaigns, and data-driven reporting to help CPG brands increase trial and conversion.
Led the operational backbone of the business—designing systems, workflows, and team structures to support sustainable growth and repeatable campaign execution.
Paired leadership with AI and automation initiatives to remove friction, increase throughput, and ensure efficiency gains compound instead of creating new bottlenecks.
Built KPI frameworks and reporting standards to guide decisions across sales, operations, and field teams; turned in-store performance into actionable insights for clients.
Recruited, hired, and developed remote brand ambassadors and ops staff; created training programs that emphasized consistent execution and data capture.
Established proactive processes for identifying and resolving operational friction, including runbooks, escalation paths, and continuous-improvement cadences.
Partnered closely with leadership and client teams to align operational priorities with commercial goals—supporting retail launches, demos, and trade-show staffing with industry-leading field reporting.
Jul 2020 — Apr 2026
I
Inspecticore
Solutions Strategist
Championed a consultative, trust-first sales approach—positioned solutions as risk-mitigating investments rather than commodity features.
Converted complex technical capabilities into clear business outcomes and ROI-focused proposals for stakeholders across functions.
Built repeatable discovery and qualification frameworks to surface the highest-value opportunities earlier in the funnel.
Partnered with product and delivery teams to shape custom solutions that aligned with client constraints and timelines.
Designed and ran stakeholder workshops and proof-of-concept programs to accelerate buying decisions and shorten sales cycles.
Jun 2019 — Jul 2020
BP
Bridge Promotions
Director of National Strategy
Owned national promotional strategy and planning to amplify brand visibility across multiple retail and experiential channels.
Coordinated cross-functional teams and external partners (creative, field, and production) to deliver cohesive, on-brand campaigns.
Scaled campaign execution playbooks and vendor relationships to support multi-market rollouts.
Established budgeting and resource-allocation processes to improve cost-efficiency and campaign ROI.
Implemented measurement and reporting practices to turn campaign results into actionable insights for future work.
