Nathan S.

Experience

• 

  Vibrance CPG Field Marketing

  Director of Operations

  Aug 2025 - Present

  Vibrance CPG Field Marketing is a demonstration marketing company that serves brands and retailers nationwide. Founded in Michigan, the team focuses on delivering enthusiastic, knowledgeable brand demonstrations, scalable in-store campaigns, and data-driven reporting to help CPG brands increase trial and conversion.

  • Led the operational backbone of the business—designing systems, workflows, and team structures to support sustainable growth and repeatable campaign execution.
  • Paired leadership with AI and automation initiatives to remove friction, increase throughput, and ensure efficiency gains compound instead of creating new bottlenecks.
  • Built KPI frameworks and reporting standards to guide decisions across sales, operations, and field teams; turned in-store performance into actionable insights for clients.
  • Recruited, hired, and developed remote brand ambassadors and ops staff; created training programs that emphasized consistent execution and data capture.
  • Established proactive processes for identifying and resolving operational friction, including runbooks, escalation paths, and continuous-improvement cadences.
  • Partnered closely with leadership and client teams to align operational priorities with commercial goals—supporting retail launches, demos, and trade-show staffing with industry-leading field reporting.

• Inspecticore

  Solutions Strategist

  Jul 2020 - Apr 2026

  Inspecticore is a company.

  • Championed a consultative, trust-first sales approach—positioned solutions as risk-mitigating investments rather than commodity features.
  • Converted complex technical capabilities into clear business outcomes and ROI-focused proposals for stakeholders across functions.
  • Built repeatable discovery and qualification frameworks to surface the highest-value opportunities earlier in the funnel.
  • Partnered with product and delivery teams to shape custom solutions that aligned with client constraints and timelines.
  • Designed and ran stakeholder workshops and proof-of-concept programs to accelerate buying decisions and shorten sales cycles.

• Bridge Promotions

  Director of National Strategy

  Jun 2019 - Jul 2020

  Bridge Promotions is a company.

  • Owned national promotional strategy and planning to amplify brand visibility across multiple retail and experiential channels.
  • Coordinated cross-functional teams and external partners (creative, field, and production) to deliver cohesive, on-brand campaigns.
  • Scaled campaign execution playbooks and vendor relationships to support multi-market rollouts.
  • Established budgeting and resource-allocation processes to improve cost-efficiency and campaign ROI.
  • Implemented measurement and reporting practices to turn campaign results into actionable insights for future work.