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Neto O.

Fractional GTM & CMO for early-stage consumer platforms

I build go-to-market strategy and growth infrastructure for early-stage consumer tech and marketplace businesses — as a founder who’s done it from zero. I founded KB Matrix, the UK’s first dedicated booking, payments and education platform for Afro and textured hair professionals, taking the product from concept to a live, revenue-generating platform with end-to-end delivery, stakeholder alignment and compliance (PCI‑DSS / GDPR / Stripe). I now deliver founder-level urgency as a fractional GTM/CMO for beauty, wellness and platform economy startups, with hands-on experience in demo-led conversion, pilot scoping and community-led growth (35% webinar→beta conversion; 250+ active users in three months). I also co‑founded Inkognito.ai (AI PR/workflow), won UK Business Tech Awards — Emerging Talent 2026, and run a CPD-accredited academy for Afro hairstylists. Open to: SEIS investment conversations, fractional GTM & CMO engagements, speaking opportunities and accelerator partnerships.

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Neto O.

Experience

Apr 2026 — Present
INKOGNITO.AI

INKOGNITO.AI

Co-Founder

Manus is the action engine that goes beyond answers to execute tasks, automate workflows, and extend your human reach.

  • Co‑founded Inkognito.ai, an AI-enabled PR outreach and media discovery SaaS platform.
  • Contributed to AI product strategy, GTM execution, positioning, and workflow design.
  • Completed the Women in AI Build Club Accelerator and placed 3rd at the Women in AI Showcase.
  • Developed and tested AI-assisted workflows and prompt architecture for PR and outreach.
Oct 2025 — Present
Rewriting the Code

Rewriting the Code

Member

Rewriting the Code is a global community and network founded in 2017 by Sue Harnett to empower women in technology with a supportive community, tech-forward education, and career readiness.

  • Joined a dynamic women-in-tech community committed to amplifying talent and accelerating innovation.
  • Expanded my leadership network through active community participation and events.
  • Accessed high-impact learning opportunities tailored to university and early-career women.
  • Aligned with a community driving real change across the tech value chain.
Aug 2025 — Present
GTA Black Women In Tech

GTA Black Women In Tech

Member

GTA Black Women in Tech is a global non-profit organisation with local chapters in the UK, France, Ireland and Germany dedicated to building bridges of opportunities in tech by enabling black female talents to excel and companies to have access to black women of talent.

  • Joined a global network championing innovation, cross-border collaboration, and industry transformation.
  • Strengthened my strategic positioning within the global tech ecosystem through membership.
  • Opened new pathways for partnership, market insight, and high-impact thought leadership.
  • Engaged with a community focused on improving representation and advancing Black women in tech.
Dec 2024 — Present
KB Matrix

KB Matrix

Founder & CEO

KB Matrix is a digital platform connecting clients with skilled hairstylists. It offers a seamless experience for booking hairstyling services, featuring tools for hairstylists to manage appointments, promote their services, and process secure payments.

  • Founded and bootstrapped KB Matrix from ideation to launch as a dedicated booking SaaS.
  • Built a marketplace focused on the UK’s afro-textured hair market to improve discoverability.
  • Led product development and early iterations to shape platform architecture and UX.
  • Drove early adoption and onboarded 250+ active users within three months of launch.
  • Managed cross-functional activities supported by a lean, efficient team.
Dec 2024 — Present
KB Matrix

KB Matrix

Product and Project Manager

  • Directed the end-to-end product build, shaping architecture, features, and UX.
  • Defined product strategy and managed prioritisation, release cycles, and iterations.
  • Aligned business goals with user requirements and technical execution across teams.
  • Introduced governance and operational workflows to strengthen delivery discipline.
  • Implemented quality control practices to improve cross-team coordination.
Jun 2023 — Jun 2023

North East Circuit

Legal Intern

  • Completed a mini‑pupillage to observe courtroom practice and support barristers' case work.
Jan 2023 — Jan 2023
Wilberforce Barristers

Wilberforce Barristers

Legal Intern

We cover a range of specialist areas including criminal, family and civil law, offering legal advice and advocacy in both publicly and privately funded work.

  • Completed mini‑pupillage at Wilberforce Chambers, attending hearings and observing advocacy.
  • Conducted legal research and drafted correspondence to support barristers' case preparation.
  • Supported client meetings and helped prepare materials for courtroom use.
Jul 2022 — Jul 2023
Citizens Advice

Citizens Advice

Volunteer Adviser

the citizens advice service helps people resolve their legal, money and other problems by providing free information and advice, and by influencing policy makers.

  • Advised clients on housing rights, debt options, and benefits in a volunteer capacity.
  • Managed complex individual cases and translated technical guidance into clear advice.
  • Supported clients through case follow-ups and multi‑stakeholder coordination.
Jun 2022 — Jun 2022
Bright Network

Bright Network

Legal Intern

Bright Network has a range of graduate careers available. Whatever the sector you want to go into Bright Network will help you find your dream job.

  • Served as a legal intern supporting recruitment and talent initiatives for graduate careers.
  • Gained exposure to employer engagement, events, and graduate hiring processes.
Dec 2019 — Jul 2021

Au Courant Haute Hair

Entrepreneur

  • Founded a plant‑based hair extensions production company to reduce extensions waste in Africa.
  • Built go‑to‑market strategy and managed pricing, forecasting, and customer acquisition.
  • Led brand development and managed consumer relationships and social media marketing.