Ray De Silva

Experience

• 

  Dana Consulting (NYC)

  Managing Director

  Jun 2025 - Present

  Dana Consulting empowers entrepreneurs to succeed by redefining sales and providing high-quality advisory services.

• Switched on Kiwi

  Founder

  Apr 2014 - Present

  Switched on Kiwi provides fractional leadership and mentoring for technology companies, focusing on go-to-market strategies using AI.

  • Founder-friendly leadership and mentoring in the early-stage and scale-up environments.
  • Specialized in leveraging AI-powered technologies to enhance GTM strategy and execution.
  • Broad domain experience with emphasis on SaaS, Data & AI, Payments, and Telco.

• Energy Research Lab

  Interim Chief Commercial Officer

  Jan 2025 - Apr 2025

  • Developed GTM strategy for new product lines, aligning value propositions with commercialisation roadmaps.
  • Implemented frameworks for product development, enhancing decision-making processes and performance metrics.
  • Provided fractional executive leadership to ensure strategy implementation and alignment with commercial goals.
• 

  Brainnwave

  Chief Commercial Officer

  Aug 2021 - May 2024

  Brainnwave provides custom data engineering applications to help enterprises and governments with decision-making using AI.

  • Led market evaluation and product strategy for new intelligence solutions.
  • Oversaw proposition development into various verticals including Economic Development & FDI.
  • Co-led joint venture teams, implementing joint sales & revenue operations infrastructure.
  • Built multiple new lines with $50m ARR potential and expanded markets to USA, Canada, and Australia.
• 

  HUBX

  Chief Commercial Officer

  Jul 2020 - Jul 2021

  • Hired by the Founders to lead HUBX’s growth strategy in providing enterprise grade capital-raising platforms to the wealth management industry, I established a new base in London and assembled top talent to build out sales, marketing and customer success functions.
  • Led HUBX’s GTM strategy and new revenue from customised capital-raising platforms with strategic customers including IQEQ, Barclays and the London Stock Exchange, including the development and launch of a new Founder-focused capital raising proposition, tripling sign-up targets and successfully attracting 500+ new users in four months.
  • Spearheaded the launch of HUBX Arranger, an innovative SaaS solution for banks to improve back-office syndicated lending operations, in partnership with Finastra, gaining access to a $4tn global market.
  • Produced a segment on the ‘Future of Fintech’ for ITV, in partnership with ITN.
• 

  GSMA

  Strategic Engagement Director

  Apr 2012 - Mar 2014

  • Responsible for leading market development for major industry advocacy initiatives in Europe, Nordic and Russian markets as well as supporting c200 EMEA mobile operators through cross operator leadership and best practice development.
  • Market development for Digital Commerce and Mobile Identity Programmes incl best practice development and speaking at industry events
  • Led operator engagement to support launches of mobile transport ticketing in Russia with big 3 (MTS, Beeline, Megafon) and collaboration with Mastercard, Visa, AMEX & EMVCO
• 

  GSMA

  Strategic Engagement Director

  Apr 2012 - Mar 2014

  • Responsible for leading market development for major industry advocacy initiatives in Europe, Nordic and Russian markets as well as supporting c200 EMEA mobile operators through cross operator leadership and best practice development.
  • Market development for Digital Commerce and Mobile Identity Programmes incl best practice development and speaking at industry events
  • Led operator engagement to support launches of mobile transport ticketing in Russia with big 3 (MTS, Beeline, Megafon) and collaboration with Mastercard, Visa, AMEX & EMVCO
• 

  Vodafone Group Services

  Principal Manager Business Development, Business 2 Business

  Apr 2010 - Nov 2011

  • Led global B2B partnerships and the development of a new global trading framework.
  • Managed the implementation of common APIs to support launches with major tech companies.
  • Played a pivotal role in the strategic growth of Vodafone's B2B services.
• 

  Vodafone Group Services

  Principal Manager Business Development, Business 2 Business

  Apr 2010 - Nov 2011

  Vodafone is a leading telecommunications company operating in Europe and Africa.

  • Led global B2B partnerships and the development of a new global trading framework.
  • Managed the implementation of common APIs to support launches with major tech companies.
  • Played a pivotal role in the strategic growth of Vodafone's B2B services.
• 

  Vodafone Group Services

  Principal Product Manager - Enabler Commercial Partnerships

  Mar 2008 - Apr 2010

  • Led the global product management for B2B partner strategy.
  • Facilitated single operator payments through the Global Integration Gateway.
  • Enhanced Vodafone’s product offering by integrating seamless API propositions.
• 

  Vodafone Group Services

  Principal Product Manager - Enabler Commercial Partnerships

  Mar 2008 - Apr 2010

  • Led the global product management for B2B partner strategy.
  • Facilitated single operator payments through the Global Integration Gateway.
  • Enhanced Vodafone’s product offering by integrating seamless API propositions.
• 

  Vodafone Group Services

  Strategic Business Development Manager

  Jun 2005 - Feb 2008

  • Created new B2B partner propositions for new verticals incl Music, TV & Video
  • Managed a pipeline of strategic and channel partnerships for B2B2C services
• 

  Vodafone - Mobile Internet & Content Services

  Strategic Business Development Manager

  Jun 2005 - Feb 2008

  • Created new B2B partner propositions for new verticals incl Music, TV & Video
  • Managed a pipeline of strategic and channel partnerships for B2B2C services
• 

  Vodafone Group Services

  Business Development Manager

  Jun 2001 - May 2005

  • Managed a portfolio of B2B partners delivering growth in wholesale revenues from £12m - £250m over 3 years
  • Identified new A2P messaging opportunities & championed new product development in TV Voting worth £10m+ p/a
• 

  Vodafone - Commercial Partnerships

  Business Development Manager

  Jun 2001 - May 2005

  • Managed a portfolio of B2B partners delivering growth in wholesale revenues from £12m - £250m over 3 years
  • Identified new A2P messaging opportunities & championed new product development in TV Voting worth £10m+ p/a

• Corporate GSM Limited (exited to Vodafone NZ)

  Business Development Manager

  Dec 1999 - Mar 2001

  Corporate GSM Limited was a telecommunications company that merged with Vodafone NZ.

  • Developed B2B sales for SMB accounts, expanding market presence.
  • Nurtured existing client relationships post-acquisition, ensuring customer satisfaction.
  • Drove growth through strategic partnerships and client retention.

• Switched On Communications Limited (exited to Corporate GSM)

  Founder and Director

  Jul 1997 - Nov 1999

  Switched On Communications Limited provided BellSouth products and services to New Zealand businesses, sold to Corporate GSM.

  • Established a strong market presence by focusing on corporate sales.
  • Facilitated the trade sale of the company to its major competitor.
  • Built upon initial successes to expand into medium and large business sectors.

• Global Cellular Limited (exited to Driving Sound)

  Co-Founder and Director

  May 1995 - Jul 1997

  Global Cellular Limited was New Zealand's first GSM-only mobile reseller, exited to Driving Sound.

  • Co-founded and grew the company into BellSouth's largest B2B reseller.
  • Won Dealer of the Year award in the second year of operation.
  • Executed a strategic buyout by co-founders, leading to a successful exit.