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New York, NY, USA

Robert B.

Driving Growth Beyond Boundaries: 20+ Years of Marketing, Sales, Partnerships, and Advertising Expertise.

With over 20 years of experience in the entertainment and media industry, I currently serve as Senior Director of Global Partnerships at IMG (part of TKO Group Holdings), where I drive strategic growth initiatives and high-impact brand collaborations across football, motorsport, golf, tennis, and TKO properties including UFC, WWE, and PBR.

Previously, I was Head of Business Development at the United Football League, where I led strategic growth initiatives, drove high-impact partnerships, and spearheaded innovative brand collaborations that elevated the league's profile and commercial success.

Before that, I was Director of Global Strategic Partnerships at Sphere Entertainment Co., where I led the development and execution of cutting-edge partnerships with global brands, platforms, and influencers. I am also an Investor and Consultant at Necaxa, a professional soccer club in Mexico, where I advise on cryptocurrency and blockchain technology opportunities and initiatives.

Earlier in my career, I was an Industry Head of Brand Partnerships at Twitter, managing a portfolio of key accounts across sports, technology, telecommunications, entertainment, music, and gaming, while delivering revenue growth, user engagement, and brand awareness for both Twitter and its partners.

I have a strong background and interest in new media, digital marketing, and social media marketing, and I have completed multiple programs in cryptocurrency and blockchain technology from Harvard Business School, MIT Professional Education, and The Wharton School. My mission is to leverage my expertise, skills, and network to create value and impact for the entertainment and media industry and beyond.

Passionate about social impact, I serve as a Board Member at Many Hopes, a non-profit organization that provides education and empowerment for children in Kenya. I thrive in diverse and dynamic environments and am always eager to learn, collaborate, and innovate.

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Robert B.

Work

The UFL

theufl.com
The UFL

Head of Business Development for the upstart Professional Sports League

Portfolio of Highlights

linkedin.com
Portfolio of Highlights

I've worked on many projects over my career from long-term strategic partnerships to short-term sales led projects.

Experience

Nov 2025 — Present
IMG

IMG

Sr. Director, Global Partnerships, Football (Soccer) Events

We connect sport to the world, delivering impact for rightsholders, broadcasters and brands. We help our partners grow with fan-first, innovative and creative strategies, new commercial models, and premium content and distribution. From media rights and consulting to fanbase growth and digital transformation, IMG is the trusted advisor to the leading rightsholders, sports organizations and brands worldwide.

  • Drive partnership sales and revenue across a portfolio of premier football/soccer properties (MLS, NWSL, Leagues Cup, Liga MX, CONMEBOL, Premier League clubs) and TKO assets (UFC, WWE, PBR), plus golf, tennis, and other IMG-owned properties.
Aug 2021 — Present
Club Necaxa

Club Necaxa

Investor and Consultant

Club Necaxa is a professional Mexican soccer team, founded on August 21, 1923 in Mexico City. Scottish-born engineer; William H. Frasser, was in charge of giving it life. Frasser was the General Manager of the "Luz y Fuerza" company, and with the desire to promote sports, he managed to bring together the company's teams: "Luz y Fuerza" and "Tranvías" to create a team that would participate in the championship called "Centennial". After putting together a good team, the decision was made to found a real soccer club, bringing together the best players and elements available from said squads.

  • Created go-to-market social strategy and longevity frameworks for the team.
Jan 2023 — Nov 2025
United Football League

United Football League

Head of Business Development

The United Football League (UFL) is the premier spring football platform, formed by the merging of the XFL and USFL in 2024. The UFL has eight teams in Arlington (TX), Birmingham (AL), Detroit (MI), Houston (TX), San Antonio (TX), Memphis (TN), St. Louis (MO), and Washington D.C.

Nov 2022 — Nov 2024
Sphere Entertainment

Sphere Entertainment

Director, Global Strategic Partnerships

Sphere Entertainment Co. is a premier live entertainment and media company. The Company’s portfolio includes Sphere, a next-generation entertainment medium that will bring wonder to the world and redefine the future of live entertainment. Sphere will be powered by cutting-edge technologies that ignite the senses and transport audiences to places both real and imagined. The first Sphere venue is currently under construction in Las Vegas and is expected to open in fall 2023. Once open, Sphere will host a wide variety of events, including concerts and residencies from the world’s biggest artists; Sphere Experiences from leading Hollywood creatives; and premier marquee events. The Company has also announced plans to build another Sphere in London, pending necessary approvals.   In addition, the Company includes MSG Networks, which has been a pioneer in regional sports television since its debut as the first regional sports network in the country more than 50 years ago. With two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a companion streaming service, MSG+, MSG Networks serves the nation’s number one media market, the New York DMA, as well as other portions of New York, New Jersey, Connecticut, and Pennsylvania. MSG Networks features exclusive live local games of five professional sports franchises along with a compelling lineup of critically acclaimed original programming.  

  • Leading all Food, Beverage, and Telecommunication partnerships for launching a new state of the art venue.
Dec 2020 — Jun 2023
Buzzer

Buzzer

Investor and Consultant

Live sports. Real-time notifications. Personalized to your preferences. Don't miss.

  • Consulted on numerous projects that ultimately led to large scale partnerships.
Jun 2018 — Jun 2022
Many Hopes

Many Hopes

Board Member

We partner with high-impact local leaders and organizations to rescue and equip children to become changemakers in their communities and beyond. We walk with children through six stages of the arc from injustice to influence.

  • Helped recruit board members and led fundraising rounds.
Nov 2015 — Nov 2022
Twitter

Twitter

Head of Industry, Brand Partnerships

We serve the public conversation.

  • Created and led the Twitter Parents ERG, part of team that launched Twitter NFT projects, and brought on payments for creators.
Jun 2013 — Nov 2015
ESPN

ESPN

Account Executive Multimedia Sales

ESPN, the worldwide leader in sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. sports media assets include espn on abc, six domestic cable television networks (espn, launched in 1979; espn2; espn classic; espnews; espn deportes; espnu), espn hd and espn2 hd (high-definition simulcast services of espn and espn2, respectively), espn regional television, espn international (31 international networks and syndication), espn radio, espn.com, espn the magazine, espn enterprises, espn zones (sports-themed restaurants licensed by espn), and other growing new businesses including espn360.com (broadband), espn mobile properties (wireless), espn on demand, espn interactive and espn ppv. based in bristol, ct., espn is 80 percent owned by abc, inc., which is an indirect subsidiary of the walt disney company. the hearst corporation holds a 20 percent interest in espn.

  • Created go-to-market strategy for ESPN CTV.
Jun 2011 — Jun 2013
National Football League

National Football League

Account Executive Multimedia Sales

The National Football League is a professional American football league that consists of 32 teams, divided equally between the American Football Conference and the National Football Conference.

  • Created go-to-market strategy for the newly formed NFL Digital Media Team.
Jan 2007 — Jun 2011
CNN

CNN

Account Executive Multimedia Sales

The Cable News Network is a multinational news channel and website headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable channel.

  • Employee of the Year for service and sales 2010.
Apr 2006 — Jan 2007
T. Rowe Price

T. Rowe Price

Financial Services Representative

T. Rowe Price is an independent investment management firm focused on helping clients meet their objectives and achieve their long-term financial goals. Clients rely on our active management approach, which we call strategic investing, and our broad range of equity, fixed income, and multi-asset investment capabilities.

  • Employee of the quarter Q2 2006.
Nov 2005 — Apr 2006
Aspen Skiing Company

Aspen Skiing Company

Snowboard Instructor

Aspen Snowmass is a values-driven company—owned and operated by people who nurture and respect the coexistence of resort, community, and the environment. Discover what makes us different.

  • Instructor of the Year Age 4 -7
Aug 2001 — May 2005
Philadelphia 76ers

Philadelphia 76ers

Assistant Marketing Manager

The Philadelphia 76ers are a professional basketball team based in Philadelphia, Pennsylvania. They are members of the atlantic division of the eastern conference of the National Basketball Association (NBA).

  • Led fan activations managing a group of 12+ starting at 18 years old.