Transforming GTM Strategies with AI: Award-winning innovator at the convergence of marketing and technology.
Océane Li is a visionary in the convergence of marketing, artificial intelligence, and go-to-market (GTM) strategies, with a 15-year track record in driving substantial growth across AI startups and enterprise SaaS. A recipient of the 2024 B2B Marketing Innovation Award, Océane excels in crafting full-funnel demand generation, ABM, and lifecycle programs that translate complex technology into significant market adoption and engagement. As the founder of NextGenABM, she's not only redefined GTM execution with AI-powered workflows but also bolstered lead-to-opportunity conversion rates by 2.5x. Her expertise in aligning marketing with product strategy and revenue outcomes has established her as a trusted leader and advisor in the MarTech space.
Global Campaign Lead, Digital Natives Startup (Corp / Enterprise), Google Cloud
Jan 2022 — Dec 2023
Google
Global Campaign Lead, Digital Natives Startups, Google Cloud
Jan 2020 — Dec 2022
Looker
Manager of ABX Campaigns (Team Head) and GTM Strategy
Looker was acquired by Google Cloud in 2020.
GTM & Growth Strategy and Sales Play/ABX Campaign (Sales & Marketing Asset + Program) expert and lead for Looker (Cloud BI solution) Go-to-Market while leading / managing a team of 4.
"Océane has been instrumental to the success of our SDR team and with our AEs through the Sales Plays and initiatives like the Targeted Account Prospecting Dashboard."
"Océane is a great partner in that she is always willing to suggest new and great ideas while also executing on them quickly. Océane consistently goes above and beyond to support the sales (FSR) and Sales Development (BDR) orgs. She is our go-to partner for marketing support.”
Contributed ~27% pipeline creation, ~9% revenue, 56% sales efficiency gain, 20% increase of campaign coverage and 30% weekly sales engagement growth in high priority targeted accounts
2X Cloud Sales/GTM Stratosphere Award by Google Cloud Sales President
100% favorable score for yearly Manager Feedback Survey, +25% above Google average
Examples:
Looker BI Modernization Strategy, Campaign, and Sales Play
Looker Embedded Analytics / Data Monetization Strategy, Campaign, and Sales Play
Looker + Fivetran Co-sell Campaign and Sales Play
Looker + Shopify Campaign and Sales Play
Looker & BQ
Jan 2019 — Jan 2022
Google
Looker is my Title / Head of ABX Strategy and Campaigns
Jan 2018 — Jan 2020
Looker
Global Demand Generation & Marketing Operations Manager
Enterprise Customer Expansion Strategy and Lifecycle Segmentation & Nurture Campaign expert and lead in the Looker Global Demand Gen & Field Marketing team.
“One day on LinkedIn I came across a Call for Speakers for a digital conference looking for the "best and brightest minds in B2B marketing" to apply. I have worked in B2B marketing for 15+ years. Océane was the first person I thought of, and tagged in the post. Her performance and output are industry-leading. Océane is the marketer that I would always want on my team. This is due to her innovation, collaboration and deep subject matter expertise. And she is also a pleasure to work with.”
Resulted in 9+% increase in inbound SQLs per quarter and $xxMM / year upsell net new pipeline creation
2X of Adobe's prestigious Marketo Champion
Led a cross functional team to build a unified GTM account data foundation
Jan 2018 — Dec 2020
Looker
Demand Generation & Marketing Operations Manager
Enterprise Customer Expansion Strategy and Lifecycle Segmentation & Nurture Campaign expert and lead in the Looker Global Demand Gen & Field Marketing team.
“One day on LinkedIn I came across a Call for Speakers for a digital conference looking for the "best and brightest minds in B2B marketing" to apply. I have worked in B2B marketing for 15+ years. Océane was the first person I thought of, and tagged in the post. Her performance and output are industry-leading. Océane is the marketer that I would always want on my team. This is due to her innovation, collaboration and deep subject matter expertise. And she is also a pleasure to work with.”
Resulted in 9+% increase in inbound SQLs per quarter and $xxMM / year upsell net new pipeline creation
2X of Adobe's prestigious Marketo Champion
Led a cross functional team to build a unified GTM account data foundation
Jan 2016 — Dec 2017
MapR Technologies, acquired by Hewlett Packard Enterprise company in 2019
Manager, Global Demand Generation & Marketing Ops
MapR Data Technologies was acquired by HP Enterprise.
Partnered with CMO, CRO, VP of Marketing, and Product leadership to plan, build, execute and track enterprise account selling campaigns and programs, owning demand gen & marketing ops to build a scalable revenue generation engine for MapR sales (150+ reps) while managing a team of 4 campaign production managers.
Built and launched MapR’s 1st Digital Transformation ABM campaign with cross-functional teams, lifting 25% of pipeline creation from priority greenfield accounts
Consecutive quarterly improvements (>40%) in MQL to # pipeline conversion%
Award & Distinction: MapR CEO Star Award (Distinguished Contribution to Sales & Marketing Alignment)
Aug 2015 — Sep 2015
CB
Career Break
Relocation
Jan 2015 — Dec 2016
Rare Genomics Institute
Demand Generation and Marketing Automation Manager
Built and launched multi-channel digital promotions for the BeHEARD program, sourcing 150+ applications from accredited institutes
Designed and built C-level dashboards to improve donor marketing funnel visibility
Led and trained a team of demand gen and marketing ops specialists
Jan 2014 — Dec 2015
CA Technologies
Demand Generation & ABM Expert/Specialist, EMEA
CA Technologies was acquired by Broadcom.
Drove segmentation strategy for EMEA account-based cross-sell programs, lifting 3X marketing lead gen and 20+% cross-sell pipeline from targeted customers
Served as the main PoC for managing and launching enterprise ABM campaigns across channels: digital events, webinars, social, emails, pan-EMEA field events
Initiated, designed, and developed automated full-funnel CMO dashboards with recommendations
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