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Oceane L.
Transforming GTM Strategies with AI: Award-winning innovator at the convergence of marketing and technology.
Océane Li is a visionary in the convergence of marketing, artificial intelligence, and go-to-market (GTM) strategies, with a 15-year track record in driving substantial growth across AI startups and enterprise SaaS. A recipient of the 2024 B2B Marketing Innovation Award, Océane excels in crafting full-funnel demand generation, ABM, and lifecycle programs that translate complex technology into significant market adoption and engagement. As the founder of NextGenABM, she's not only redefined GTM e…
Experience
Opera San José
Board Director
Jan 2025 - Present
Opera San José
Board Director — Income Strategy Committee & 2026 Gala Host Committee
Jan 2025 - Present
NextGenABM
Founder & CEO | Fractional CMO - Growth Partner for Early Stage Startups
Jul 2024 - Present
NextGenABM
Founder & CEO | Fractional CMO - Helping Startups Grow Smarter
Jul 2024 - Present
Women in Revenue
Mentor
Jan 2024 - Present
Agentic AI
Angel Investor & Advisory Board
Jan 2024 - Present
MarTech
Columnist | Subject Matter Expert - Demand Gen & ABM
Jan 2024 - Present
- Published articles can be found on:
- https://martech.org/author/oceane-li/
- https://www.copy.ai/blog/the-ai-revolution-in-account-based-marketing
Shopify
Global Campaign Marketing Lead - ABM
Jan 2023 - Jan 2024
Shopify
Global Campaign Marketing Lead, Full-funnel ABM
Jan 2023 - Dec 2024
Google
Global Campaign Lead, Digital Natives Startup (Corp / Enterprise), Google Cloud
Jan 2022 - Jan 2023
Google
Global Campaign Lead, Digital Natives Startups, Google Cloud
Jan 2022 - Dec 2023
Looker
Manager of ABX Campaigns (Team Head) and GTM Strategy
Jan 2020 - Dec 2022
- Looker was acquired by Google Cloud in 2020.
- GTM & Growth Strategy and Sales Play/ABX Campaign (Sales & Marketing Asset + Program) expert and lead for Looker (Cloud BI solution) Go-to-Market while leading / managing a team of 4.
- "Océane has been instrumental to the success of our SDR team and with our AEs through the Sales Plays and initiatives like the Targeted Account Prospecting Dashboard."
- "Océane is a great partner in that she is always willing to suggest new and great ideas while also executing on them quickly. Océane consistently goes above and beyond to support the sales (FSR) and Sales Development (BDR) orgs. She is our go-to partner for marketing support.”
- Contributed ~27% pipeline creation, ~9% revenue, 56% sales efficiency gain, 20% increase of campaign coverage and 30% weekly sales engagement growth in high priority targeted accounts
- 2X Cloud Sales/GTM Stratosphere Award by Google Cloud Sales President
- 100% favorable score for yearly Manager Feedback Survey, +25% above Google average
- Examples:
- Looker BI Modernization Strategy, Campaign, and Sales Play
- Looker Embedded Analytics / Data Monetization Strategy, Campaign, and Sales Play
- Looker + Fivetran Co-sell Campaign and Sales Play
- Looker + Shopify Campaign and Sales Play
- Looker & BQ
Google
Looker is my Title / Head of ABX Strategy and Campaigns
Jan 2019 - Jan 2022
Looker
Global Demand Generation & Marketing Operations Manager
Jan 2018 - Jan 2020
- Enterprise Customer Expansion Strategy and Lifecycle Segmentation & Nurture Campaign expert and lead in the Looker Global Demand Gen & Field Marketing team.
- “One day on LinkedIn I came across a Call for Speakers for a digital conference looking for the "best and brightest minds in B2B marketing" to apply. I have worked in B2B marketing for 15+ years. Océane was the first person I thought of, and tagged in the post. Her performance and output are industry-leading. Océane is the marketer that I would always want on my team. This is due to her innovation, collaboration and deep subject matter expertise. And she is also a pleasure to work with.”
- Resulted in 9+% increase in inbound SQLs per quarter and $xxMM / year upsell net new pipeline creation
- 2X of Adobe's prestigious Marketo Champion
- Led a cross functional team to build a unified GTM account data foundation
Looker
Demand Generation & Marketing Operations Manager
Jan 2018 - Dec 2020
- Enterprise Customer Expansion Strategy and Lifecycle Segmentation & Nurture Campaign expert and lead in the Looker Global Demand Gen & Field Marketing team.
- “One day on LinkedIn I came across a Call for Speakers for a digital conference looking for the "best and brightest minds in B2B marketing" to apply. I have worked in B2B marketing for 15+ years. Océane was the first person I thought of, and tagged in the post. Her performance and output are industry-leading. Océane is the marketer that I would always want on my team. This is due to her innovation, collaboration and deep subject matter expertise. And she is also a pleasure to work with.”
- Resulted in 9+% increase in inbound SQLs per quarter and $xxMM / year upsell net new pipeline creation
- 2X of Adobe's prestigious Marketo Champion
- Led a cross functional team to build a unified GTM account data foundation
MapR Technologies, acquired by Hewlett Packard Enterprise company in 2019
Manager, Global Demand Generation & Marketing Ops
Jan 2016 - Dec 2017
- MapR Data Technologies was acquired by HP Enterprise.
- Partnered with CMO, CRO, VP of Marketing, and Product leadership to plan, build, execute and track enterprise account selling campaigns and programs, owning demand gen & marketing ops to build a scalable revenue generation engine for MapR sales (150+ reps) while managing a team of 4 campaign production managers.
- Built and launched MapR’s 1st Digital Transformation ABM campaign with cross-functional teams, lifting 25% of pipeline creation from priority greenfield accounts
- Consecutive quarterly improvements (>40%) in MQL to # pipeline conversion%
- Award & Distinction: MapR CEO Star Award (Distinguished Contribution to Sales & Marketing Alignment)
Career Break
Relocation
Aug 2015 - Sep 2015
Rare Genomics Institute
Demand Generation and Marketing Automation Manager
Jan 2015 - Dec 2016
- Built and launched multi-channel digital promotions for the BeHEARD program, sourcing 150+ applications from accredited institutes
- Designed and built C-level dashboards to improve donor marketing funnel visibility
- Led and trained a team of demand gen and marketing ops specialists
CA Technologies
Demand Generation & ABM Expert/Specialist, EMEA
Jan 2014 - Dec 2015
- CA Technologies was acquired by Broadcom.
- Drove segmentation strategy for EMEA account-based cross-sell programs, lifting 3X marketing lead gen and 20+% cross-sell pipeline from targeted customers
- Served as the main PoC for managing and launching enterprise ABM campaigns across channels: digital events, webinars, social, emails, pan-EMEA field events
- Initiated, designed, and developed automated full-funnel CMO dashboards with recommendations
Nestle
Supply Chain and Operations
Jan 2012 - Dec 2012
Faceshift Technologies (acquired by Apple)
Digital Marketing & Demand Gen Specialist
Jan 2012 - Dec 2014
STUCKY Ltd
Swiss & China Project
Jan 2011 - Jan 2011
Swatch Group
Management Intern
Jan 2011 - Dec 2011
Gruner Stucky Ltd
Civil Engineering Intern
Jan 2011 - Dec 2011
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