Pareen S.

Experience

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  BryoSphere Biotechnologies

  Strategic Advisor

  Feb 2026 - Present

  BryoSphere Biotechnologies engineers moss as a scalable biomanufacturing platform to produce bioactive ingredients for skincare, enabling large‑scale, sustainably sourced actives.

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  Modern Packaging Company

  Fractional Marketing and Business Development Lead

  Feb 2026 - Present

  Modern Packaging Company is an Indian producer of printed flexible packaging materials serving food, beverage and consumer goods customers globally; BRCGS and SEDEX certified with manufacturing in Gujarat.

  • Lead North American business development for Modern Packaging Company—defining account strategies and outreach for enterprise CPG and ingredient customers.
  • Developed value proposition emphasizing cost‑effective rotogravure production for U.S. buyers.
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  SERAIL-TECH Engineering

  Fractional Marketing and Business Development Lead

  Feb 2026 - Present

  SERAIL-TECH Engineering designs and supplies laboratory, pilot and industrial freeze-drying (lyophilization) systems and integrated solutions for the pharmaceutical and biopharmaceutical industries worldwide.

  • Led Western U.S. business development for SERAIL-TECH Engineering, opening and developing the regional market for freeze-drying equipment and integrated systems.
  • Developed value proposition emphasizing no compromises benefit of SERAIL-TECH's systems.
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  PVS Group LLC

  Founder & Principal Consultant

  Jan 2026 - Present

  PVS Group LLC provides fractional branding and business development services focused on the bioeconomy, delivering brand strategy, go-to-market support and advisory services for emerging life sciences and sustainability clients.

  • Founded and grew a boutique consultancy focused on fractional branding and commercial strategy for bioeconomy companies.
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  BioVeritas

  Chief Marketing Officer (CMO)

  Aug 2024 - Oct 2025

  BioVeritas converts waste into high-value, low-carbon intermediates for the bioeconomy.

  • Led marketing, branding and PR to position BioVeritas as a leader in scalable, low‑carbon feedstock conversion for sustainable aviation fuel (SAF) and bio‑chemicals.
  • Owned commercial relationships with airline and carbon buyers—translating technical process advantages into commercial value propositions.
  • Supported business development and offtake conversations by developing external communications
  • Led government and policy engagement to articulate supply‑chain benefits and support funding/tax‑credit discussions.
  • Developed and executed thought leadership program to drive industry visibility and credibility.
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  BioVeritas

  Chief Commercial Officer (CCO)

  Jul 2022 - Aug 2024

  • Spearheaded business development initiatives to identify and qualify strategic partners, offtake customers and feedstock suppliers.
  • Built and managed pipeline tracking, commercial diligence materials and partner outreach processes to accelerate deal flow.
  • Negotiated pilot scopes, commercial terms and collaborative development agreements with prospective customers and technology partners.
  • Aligned commercial objectives with technical milestones to de‑risk scale plans and enable commercially actionable pilots.
  • Supported investor and stakeholder communications with clear commercial progress updates and go‑to‑market milestones.
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  Impossible Foods

  Senior Product Manager

  Dec 2020 - Aug 2022

  Impossible Foods develops plant‑based meat alternatives designed to replicate the taste and experience of animal meat while lowering environmental impact.

  • Led Product Management for U.S. retail and food‑service channels with a team of six—defined roadmap, prioritization and launch execution for new SKUs.
  • Owned cross‑functional product lifecycle: requirements, specification, pilot validation, commercial launch and post‑launch performance.
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  Corbion

  Head of Food - Algae Ingredients

  Mar 2018 - Jul 2020

  • Owned overall business P&L and led long-term strategy, marketing, and sales for various B2C and B2B algae product brands
  • Led 400% expansion in retail distribution for Thrive® Culinary Algae Oil -- from 2,000 US retail stores to 10,000
  • Drove overhaul of Thrive® supply chain
  • Led execution of multi-million dollar, multi-year R&D initiative with Nestlé
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  Peaceable Kingdom

  Director of Marketing and Sales

  Feb 2016 - Sep 2017

  • Led team of 12 as the GM, marketing, sales and e-commerce head for a maker of kids’ board games
  • Owned overall business P&L, long-term strategy, marketing, brand-building, social media, e-commerce, multi-channel sales, and customer service. Returned business to growth, led by +35% online sales.
  • Created brand’s first-ever target consumer profile and codified brand positioning statement; selected and activated PR and digital agencies.
  • Transformed Amazon FBA business management process by building forecasting system and utilizing SEO and listing optimization to drive performance.
  • Led sales team to turn around the independent retail channel through rigorous data analysis.
  • Established brand’s first-ever social media content marketing strategy across Facebook and Instagram, using performance marketing to continuously refine approach..
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  Del Monte Foods

  Director, Marketing - Tomatoes, Broth and Refrigerated Fruit

  Sep 2012 - May 2015

  • Drove brand-building, innovation, and owning P&L for 3 of company's 5 business units
  • Owned $350+ million P&L across three business units.
  • Rebuilt long-term business strategy for Tomatoes business unit, leading to share growth for first time in 5 years
  • Drove strategic overhaul for Contadina®, highlighted by "Somewhat Famous" campaign
  • Launched Contadina® Pizza Squeeze and College Inn® Garden Vegetable Broth innovations on time and on-budget, despite internal resistance.
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  Levi Strauss & Co.

  Director, Strategy

  Dec 2007 - Oct 2012

  • Used influence skills to drive growth initiatives in “chief of staff” role
  • Led strategic review of Levi’s® Brazil business, including building profit and NPV models.
  • Co-led the annual financial plan process for the Americas wholesale business
  • Led human-centric design-thinking based innovation initiative to revolutionize consumers’ shopping process in key wholesale accounts.
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  Orchard Supply Hardware

  Manager, Strategic Initiatives

  Aug 2006 - Sep 2007

  Orchard Supply Hardware is a home-improvement retailer with a network of stores focused on DIY, home maintenance and garden products.

  • Led strategic initiatives to identify and pilot new growth opportunities across an ~80‑store home improvement chain.
  • Designed and launched a new business‑venture pilot from concept through execution—coordinating merchandising, operations and store teams.
  • Drove cross‑functional projects to improve store performance, customer experience and promotional effectiveness.
  • Developed business cases, pilot KPIs and go/no‑go decision frameworks to enable data‑driven scaling of successful pilots.
  • Engaged with store leadership to implement operational changes and measure impact on sales and customer metrics.
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  Kearney

  Summer Associate

  May 2005 - Aug 2005

  Kearney is a global management consulting firm advising clients on strategy, operations and transformation across industries.

  • Summer Associate on an engagement for a major U.S. healthcare provider focused on operational efficiency and cost reduction.
  • Conducted quantitative analyses to identify process bottlenecks, utilization patterns and cost drivers across clinical and non‑clinical functions.
  • Prepared client deliverables and supported stakeholder workshops to align clinical leadership on priority initiatives.
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  Gap Inc.

  Associate Marketing Manager

  Jan 2003 - Jul 2004

  Gap Inc. is a global retail company operating multiple apparel brands and digital commerce channels; responsibilities here were focused on marketing analytics and test execution for Banana Republic.

  • Owned marketing‑performance analysis and testing for BananaRepublic.com to optimize conversion, AOV and promotional returns.
  • Designed and executed controlled experiments (A/B and holdout tests) to validate merchandising, pricing and creative hypotheses.
  • Built forecasting models and KPI dashboards to inform promotional planning and inventory allocation decisions.
  • Coordinated cross‑functional launches with merchandising, e‑commerce and analytics teams to ensure disciplined measurement.
  • Summarized test learnings into repeatable playbooks that scaled successful tactics across digital channels.
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  The Clorox Company

  Marketing Associate

  Jul 1999 - Jul 2001

  The Clorox Company is a global consumer goods company; role responsibilities included demand forecasting and promotion management for Liquid‑Plumr and Tilex.

  • Owned business‑unit forecasting and promotional planning for Liquid‑Plumr and Tilex, aligning demand plans with trade and marketing activity.
  • Managed end‑to‑end development and execution of consumer promotions and retailer POS programs to drive in‑store conversion.
  • Coordinated with sales, supply‑chain and finance to ensure promotion feasibility, inventory availability and margin management.
  • Analyzed post‑promotion performance to quantify lift, ROI and incremental volume—feeding insights back into future planning cycles.