Ramsha R.

Experience

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  Skin Clique

  Lifecycle Marketing Consultant

  Nov 2024 - Present

  Get personalized, medical-grade skin treatments at home with Skin Clique. Enjoy tox injections, chemical peels, and more from certified professionals.

  • Designed and implemented customer lifecycle marketing strategies, enhancing customer retention, loyalty, and lifetime value.
  • Developed and executed automated marketing workflows, including welcome series, post-purchase, and win-back campaigns, to engage customers at various stages.
  • Conducted data analysis for customer segmentation, leading to personalized messaging that significantly increased customer engagement.
  • Optimized campaign performance through systematic A/B testing, achieving higher open and conversion rates.
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  RZV STRATEGY CONSULTING

  Consultant | Marketing, eCommerce & Business Strategy

  Jan 2019 - Present

  RZV Strategy Consulting specializes in marketing, eCommerce, and go-to-market strategy consulting, focusing on helping businesses across retail and community-based industries improve their digital presence and connect with their target audiences.

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  The Cru Empowered by Luminary

  Vice President Marketing & eCommerce

  Jan 2021 - Dec 2022

  The Cru Empowered by Luminary is a dynamic organization recently acquired by Luminary, focusing on professional education and networking for a global community.

  • Led a comprehensive marketing transformation that enhanced branding, communication strategies, and user experience across platforms, achieving significant membership growth and increased LTV for existing members.
  • Successfully revamped branding and re-launched the website, resulting in higher conversion rates and reduced acquisition costs.
  • Collaborated with the events team to amplify audience engagement, leading to improved RSVP and attendance rates.
  • Streamlined communication strategies to better align with brand goals and audience preferences, optimizing outreach and engagement.
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  AMERICAN EAGLE OUTFITTERS INC.

  Retention Marketing Strategy Consultant

  Jan 2021 - Dec 2022

  American Eagle Outfitters Inc. is a leading global specialty retailer offering high-quality, on-trend clothing, accessories, and personal care products under its American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder, and Unsubscribed brands.

  • Launched Klaviyo (Email Service Provider) for two newly introduced premium brands, spearheading the creation and successful deployment of automated email and SMS marketing campaigns.
  • Developed and executed personalized marketing and retention strategies through meticulous audience segmentation and data analysis, significantly enhancing customer engagement and loyalty.
  • Established and optimized calendaring processes for marketing workflow automation, significantly improving communication efficiency and team productivity.
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  EllaOla

  Business Advisor

  Jan 2021 - Dec 2022

  EllaOla is reinventing family health through its first unflavored powder vitamin brand developed with pediatricians, dietitians, and gastroenterologists, providing comprehensive nutrition for the brightest future.

  • Guided go-to-market strategies for a new baby and family skincare line, focusing on PR, influencer marketing, and eCommerce to enhance brand visibility and customer engagement.
  • Conducted website audits to significantly improve conversion rates and optimized the user journey for a better online shopping experience.
  • Collaborated with vetted influencers and developed brand decks, significantly boosting market presence and customer outreach.
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  Balsam Brands

  Email Marketing Consultant

  Jan 2021 - Dec 2022

  Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor, focusing on creating joy together through products and experiences that inspire meaningful moments.

  • Successfully migrated Balsam Brands to the innovative email service provider Klaviyo, enhancing the company's email marketing capabilities.
  • Optimized Balsam Brands' email marketing workflows, including Welcome Series and Abandoned Cart automations, for improved customer engagement and conversion rates.
  • Collaborated closely with eCommerce and tech teams to ensure a seamless transition and integration of the new email service provider, supporting ongoing marketing strategies.
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  HeyMama

  Vice President, Marketing & Digital

  Jan 2021 - Dec 2021

  HeyMama is on a mission to bring together working mothers — entrepreneurs, advisors, executives, founders, builders, and makers of all kinds, offering a supportive and empowering community.

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  South Moon Under

  Sr. Director, Marketing & Digital Experience

  Jan 2019 - Dec 2021

  South Moon Under oversees 360-degree marketing strategies, managing multimillion-dollar budgets to drive ROI and operational scalability.

  • Achieved a 35% increase in ROI on digital ad spend through targeted strategies and content improvements.
  • Improved email performance by 15% via optimized messaging, workflows, and post-purchase communication.
  • Boosted customer engagement and sales by enhancing website UX with CRO initiatives.
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  UrbanStems

  Director, Digital Product & CX | Consultant

  Jan 2019 - Sep 2019

  UrbanStems is an online gifting company focusing on sourcing on-trend flowers and curated plants for every occasion, aimed at making the gesture of sending flowers as enjoyable as receiving them.

  • Managed the RFP process to transition from a homegrown platform to a new digital provider, driving platform migration and enhancing the digital customer journey.
  • Developed and led customer experience strategies to maintain high customer satisfaction and loyalty, contributing to a seamless 'happiness' experience across digital channels.
  • Mentored cross-functional teams in the execution of digital product initiatives, fostering team collaboration and innovation in customer experience solutions.
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  Bluemercury

  Director, eCommerce, Merchandise, Marketing

  Jan 2016 - Dec 2019

  Bluemercury is a leading luxury beauty destination and a Macy’s, Inc. nameplate, offering a highly curated and premium product assortment across various beauty categories, pioneering a client-first service model.

  • Spearheaded the digital transformation to ShopifyPlus, driving significant double-digit eCommerce growth.
  • Launched a loyalty program and optimized content marketing through over 150+ brand partnerships, enhancing customer engagement and brand visibility.
  • Collaborated with brand and store teams to develop a robust content marketing calendar, supporting comprehensive marketing strategy execution.
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  LivingSocial

  Director/Buyer, eCommerce & Merchandise

  Jan 2014 - Dec 2016

  LivingSocial is a marketplace to buy and share the best things to do in your city and beyond, providing excitement and value to merchants and consumers while creating a supportive work environment for employees.

  • Boosted beauty category sales by 30% year-over-year through strategic merchandising and marketing initiatives.
  • Streamlined purchasing processes to improve inventory turnover and profitability, enhancing overall business efficiency.
  • Implemented targeted campaigns and promotions to enhance category visibility, contributing significantly to the company's growth in the beauty and apparel segments.
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  Macy's

  Senior Assistant Buyer, Men's Apparel/ Home Store

  Jan 2010 - Dec 2012

  Macy's, founded in 1858, is one of the United States' oldest and most iconic retail department stores, known for its wide range of products and services spanning fashion apparel, accessories, cosmetics, and home furnishings.

  • Graduated from Macy's Executive Development Program, preparing for strategic buying and merchandising roles.
  • Managed a multi-million dollar portfolio in Men's Apparel and Home Business, demonstrating expertise in budgeting, trend analysis, and vendor negotiations.
  • Successfully innovated Omni-channel buying strategies, increasing profitability and customer reach across all Macy's stores and its eCommerce platform.