Vinnie L.

Experience

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  Graphite Note

  Co-Founder and Chief Revenue Officer

  Sep 2022 - Present

  • Decision intelligence for retail, CPG, and manufacturing.
  • Built for human decision-makers and the AI agents being deployed alongside them.
  • Most organisations are navigating the gap between two realities: commercial and operations teams still relying on spreadsheets and ERP defaults for critical decisions, and AI agent deployments where the orchestration layer is maturing fast but the decision quality isn't keeping pace.
  • Graphite Note closes that gap, where the same trained ML framework serves both.
  • Our platform provides probabilistic business predictions, like demand forecasting, churn risk, CLV, upsell propensity, inventory obsolescence, price sensitivity, via a no-code interface for human teams and a live API for agent frameworks.
  • Core capabilities: Predictive ML - Demand, Churn, CLV, Propensity, Price sensitivity, Segmentation (no-code and API).
  • Core capabilities: Causal modelling - Uplift analysis, intervention simulation, what-if scenarios.
  • Core capabilities: Prescriptive layer - Prioritised action playbooks with expected impact and confidence.
  • Core capabilities: Plain-language explainability - Commercial teams understand the why, not just the what.
  • Dual access: No-code platform for human users, live API for agent integrations.
• 

  Graphite Note

  Advisory Board - Growth Partner

  Apr 2022 - Sep 2022

  Get Predictive Analytics powers without a data science team! Graphite Note leverages the power of Predictive Analytics, Auto ML, and Data Storytelling to help businesses accelerate revenue growth. By analyzing raw data, our platform uncovers objective data patterns that are often undetectable to humans. This allows businesses to increase lead conversion, optimize marketing spend or identify the characteristics of churn ahead of time. Our platform delivers these insights through a combination of visually engaging graphics and compelling narratives, ensuring that your team can easily understand and act upon the findings. Make data-driven decisions that reduce customer churn and cost per acquisition, drive revenue growth, and gain a competitive advantage in your market. Try Graphite Note for free!

  • Advised leadership on growth strategy and go-to-market initiatives for a predictive analytics startup.
  • Guided product-market fit and commercial partnerships to accelerate revenue adoption.
  • Helped shape positioning for no-code ML and decision intelligence offerings.
  • Provided strategic introductions to potential customers and investor networks.
• 

  GrowthPitstop

  Strategic Commercial Growth Lead

  Jan 2022 - Dec 2022

  Working where ‘the rubber meets the road’ and strategy is executed, we help project leaders to pitstop their critical projects & initiatives to ensure their success.

  • Rustle Group are accredited partners of Growth Pitstop in the delivery of strategic growth programs.
  • Pitstop to Perform is delivered as part of this partnership.
  • Pitstop to Align is delivered as part of this partnership.
  • Revenue Track – Revenue Generation is delivered as part of this partnership.
• 

  Enterprise Ireland

  Business Advisor - International Selling Programme - Enterprise Ireland / TU Dublin

  Sep 2021 - Dec 2023

  Enterprise Ireland is the Government agency in Ireland responsible for supporting Irish businesses in the manufacturing and internationally traded service sectors.

  • Advised exporters on international selling programmes and market entry strategies.
  • Coached SME teams on go-to-market planning for new export markets.
  • Supported workshop delivery for cross-border sales and client readiness.
  • Helped align commercial plans with Enterprise Ireland export supports.
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  Site Passport

  Advisory Board - Growth Partner

  Jul 2021 - Dec 2023

  Manage your Construction Supply Chain with Confidence

  • Provided advisory support on commercial growth and partner development for construction tech.
  • Counselled on go-to-market and supplier engagement strategies for a supply-chain platform.
  • Facilitated introductions to construction industry stakeholders and procurement teams.
  • Advised on scaling sales operations across contractor and subcontractor markets.
• 

  Empeal Health

  Advisory Board - Growth Partner

  Apr 2020 - Dec 2021

  A Health Risk Management Tool focused on prevention and management of chronic diseases. The Burden of Chronic disease is a global problem. So, there is a growing need to shift from acute care to prevention and self-management. When an individual, with a chronic disease or, are at high risk of getting it (like diabetic or pre-diabetic) goes to a health practitioner, they are given a list of recommendations around food, lifestyle and medication. However, there is no way of ensuring compliance and compliance is critical here. Empeal addresses this gap. The platform gathers medical, nutrition, lifestyle, behaviour data, personal goals data from users through interactive questionnaires and integrated technologies like wearables for practitioners to visualise early trend. These data points are linked using unique algorithms to deliver highly personalised nutrition & lifestyle programmes

  • Advised on growth strategy and commercial partnerships for a health risk management platform.
  • Provided guidance on clinician engagement and practitioner-facing integrations.
  • Supported positioning for enterprise and workplace wellbeing offerings.
  • Counselled on compliance, data capture and wearable integration strategies.

• Rustle Group

  Managing Partner, Rustle Group

  Jan 2020 - Dec 2022

  Rustle Group is a company.

  • GTM and Sales Growth Specialists leveraging 20+ years in international sales.
  • Fractional VP/Head of Sales role delivering rapid revenue and team performance.
  • Achieved 128% target attainment in 12 months as a fractional sales leader.
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  Taxback International - Smarter VAT Recovery

  Global Commercial Director

  Feb 2018 - Jan 2020

  Fintua (formerly Taxback International) is a global fintech leader, delivering specialist tax technology solutions for indirect tax recovery, compliance, eInvoicing and payments. We partner with tax and finance professionals worldwide who are redefining their approach to tax management and risk mitigation. Built by tax experts for tax experts, our innovative platforms offer greater visibility, consistency and control - empowering businesses to manage indirect taxes with confidence and accelerate their digital transformation.

  • Led international sales office development and new market entry for a global indirect tax fintech.
  • Owned Sales Hiring and built high-performance commercial teams across regions.
  • Designed Sales Development Planning and ran Sales and Pre-Sales operations.
  • Implemented RevOps and established deal governance for enterprise engagements.

• Vinnie Lynch

  Sales Strategist, Sales Execution and Executive Coach

  Oct 2014 - Jan 2018

  • Easy fixes to your biggest problems.
  • Anyone can become great at selling.
  • Support implementation of PROVEN strategies and tactics is the key to success.
  • Development of sales training and execution programs that will increase your sales numbers.
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  ZinMobi

  VP North America

  Sep 2013 - Sep 2014

  • Zinmobi’s mobile marketing software helps deliver instant revenue and profitable growth for retail groups through the intelligent use of targeted mobile messaging and coupons.
  • Achievements include:
  • Developing a sales team, sales plan and sales execution process
  • Signing up customers in the USA and Ireland
  • Advising on investment and growth strategies

• Donseed

  CEO

  Jan 2007 - May 2013

  • Donseed provide workplace management solutions allowing customers to:
  • Deliver labour cost savings by ensuring operatives are only paid for time worked.
  • Track health & safety compliance across multiple locations in real-time.
  • Support enhanced project management by providing real-time data to the project team.
  • Achievements include: -
  • Year on year top line revenue growth for 6 years. 117% target achievement, 4/6 years
  • Creation of 13 jobs.
  • Responding to the property crash by creating a new market opportunity in the UK from scratch.
  • Founding board member of "Endeavour" Start-Up Accelerator (now part of New Frontiers Program) at Tralee Institute of Technology 2009. Early participants of this program include: - www. gamegolf. com www. viddyad.
  • com www. datahug. com.
• 

  Kerry Group Plc

  Group Insurance Risk Manager

  Mar 2000 - Jan 2007

  Every day, millions of people throughout the world consume foods and beverages containing Kerry’s taste and nutrition solutions. We are committed to making the world of food and beverage better for everyone, and dedicated to our Purpose, Inspiring Food, Nourishing Life. At Kerry, we are proud to provide our customers – some of the world’s best-known food, beverage and pharma brands – with the expertise, insights and know-how they need to deliver products that people enjoy and feel better about consuming. Kerry is a company rich in heritage and resources. Over the past five decades, our focus on changing lifestyles, the globalisation of food tastes and ever-evolving consumer needs has brought us to a market-leading global position. Today, we are firmly established as a world leader in the food, beverage and pharma industries, with 20,000+ staff and 150+ innovation and manufacturing centres across 30+ countries. Learn more about Kerry: www.kerry.com

  • Managed the insurable risk and insurance programme for a US$6bn global food ingredients business.
  • Set up and procured global insurance contracts and captive arrangements.
  • Led cross-business property and safety risk management teams.
  • Oversaw incident and claims management and business continuity planning.
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  Marsh Risk

  Insurance Broker

  May 1999 - Mar 2000

  We provide industry-focused brokerage, consulting, and claims advocacy services, leveraging data, technology, and analytics to help reduce our clients’ total cost of risk.

  • Provided insurance brokerage and risk advisory services to commercial clients.
  • Developed client-specific insurance solutions and coverage placements.
  • Advised on claims advocacy and facilitated insurer negotiations.
  • Supported risk transfer strategy and policy renewal governance.
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  Marsh

  Insurance Broker

  May 1999 - Mar 2000

  • Served as a corporate insurance broker providing tailored commercial insurance solutions.
  • Conducted client risk assessments and designed programme structures.
  • Managed renewals, market negotiations and brokered multi-line placements.
  • Coordinated with clients on claims handling and risk financing strategies.

• PWS International

  Lloyds of London Insurance Broker

  Nov 1997 - May 1999

  PWS International is a company.

  • Specialist Lloyd’s broker for jewellers block insurance placements.
  • Managed fine art insurance programmes and bespoke cover solutions.
  • Coordinated valuations, policy structuring and claims support for collectors.
  • Served as broker liaison with London market underwriters on high-value risks.

• ROBERT BRUCE FITZMAURICE (GROUP) LIMITED

  Lloyds of London Insurance Broker

  Sep 1996 - Nov 1997

  ROBERT BRUCE FITZMAURICE (GROUP) LIMITED is a company.

  • Delivered Lloyd’s broker support across policy origination and administration.
  • Supported placement coordination and premium processing for Lloyd’s accounts.
  • Assisted with documentation, market submissions and broker-of-record tasks.
  • Provided client service and operational support to underwriting teams.