Samantha Taube

VP of Marketing and Demand Generation

I am a marketing leader with deep expertise in high-velocity B2B SaaS and marketplaces. I have owned all aspects of marketing, however I specialize in building and scaling go-to-market strategies and demand generation. I have worked in companies at all stages from series A to D and through an acquisition into a Fortune 500 company. Adept at developing go-to-market strategies, coordinating cross-functional teams, and implementing programs to support optimization & revenue growth. Expertise includes: Strategy & Campaign Development, Process Optimization, Budgeting & Forecasting, Acquisition & Growth Marketing, Channel Measurement & Attribution, and Data Analysis.

Samantha Taube

Work

  • Restaurant Marketing & Commerce Platform | BentoBox

    Restaurant Marketing & Commerce Platform | BentoBox

    From website design to online ordering and reservations, BentoBox helps restaurants around the world create outstanding hospitality experiences for guests.

    https://getbento.com

Experience

  • Primary Venture Partners

    Primary Venture Partners

    Expert

    Mar 2024 - Present

    A seed-stage venture capital firm responsible for backing NYC’s most promising founders.

    • As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.
    • Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.
  • BentoBox

    BentoBox

    VP of Marketing and Demand Generation

    Jul 2021 - Present

    BentoBox empowers thousands of restaurants to deliver on their mission of hospitality with integrated, digital restaurant technology. As the VP of Marketing, lead a team of ten responsible for product marketing, field and channel marketing, and multi-channel demand generation. Our goal is to develop and implement go-to-market and customer expansion strategies that enable the business to grow efficiently. I focus on taking the marketing strategy from vision through execution to drive pipeline and revenue.

    • Managed a $11m yearly marketing budget to deliver 15% YoY lead growth and 37% YoY revenue growth.
    • Led the development, migration, and re-launch of getbento.com and improved site conversion by 87%.
    • Launched new marketing motions for the company including: field marketing, account based marketing, and expansion/lifecycle.
    • Acquired by Fiserv (NYSE: FI, parent company to Clover POS) in November 2021.
  • VTS

    VTS

    Director of Marketing Operations and Strategy

    Sep 2019 - Aug 2021

    VTS is changing the way that commercial real estate (CRE) is done disrupting a $16 trillion dollar industry by becoming the modern operating system for CRE.

    • Led a team of two responsible for: technology management & campaign implementation, reporting, process development & automation, and data management.
    • Delivered global dashboards, weekly reporting, and quarterly forecasting to report on marketing effectiveness and enable continuous growth ultimately helping to deliver 50% YoY CARR growth.
    • Oversaw Marketing’s quarterly planning process including targets, strategic development, and campaign planning.
  • Slice

    Slice

    Director of B2B Marketing & Operations Strategy

    Dec 2016 - Oct 2019

    Slice is a digital marketplace connecting 12,000+ local pizzerias to consumers.

    • Contributed to a 3.3X growth in revenue and 4x growth in orders processed over two years.
    • Led a team of seven (1 marketer and 6 BDRs) responsible for marketing and operations supporting the full B2B lifecycle
    • Developed and led Slice's paid B2C acquisition team; leveraging a diverse set of direct response channels including Paid Social, Display, SEM, SEO/ASO, Out of Home, Radio, Direct Mail, In-Store Collateral and more.
    • Established channel attribution model to measure marketing effectiveness and drive increased efficiency.
    • Orchestrated Slice’s first brand advertising campaigns in Nashville (Radio) and New York (Out of Home) resulting in a 133% MoM increase in new customers acquired.
  • CommonBond.co

    CommonBond.co

    Acquisition Marketing Manager

    Nov 2015 - Dec 2016

    CommonBond was a leader in student loan refinancing and lending.

    • Responsible for implementing CommonBond’s go-to-market strategy via online and offline customer acquisition efforts resulting in over $50M in loan volume. Led a team of one direct report and leveraged channels including: affiliates, paid social, referral, out of home, direct mail, retargeting, and SEM.
  • Sakara Life

    Sakara Life

    Graduate Marketing Intern

    Jan 2015 - Mar 2015

    A nutrition company delivering programs and supplements, powered by whole-food ingredients.

    • Developed digital customer acquisition campaigns (paid social, referral, etc) to drive growth.
  • Food52

    Food52

    Graduate Marketing Intern

    Oct 2014 - Jan 2015

    Food52 is a next-generation cooking and home company that was named one of the world’s most innovative companies by Fast Company in 2022, with a monthly reach of more than 30 million people. From the beginning, the brand challenged the models of traditional media companies and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and food is the center of a well-lived life. Food52 connects a global community of experts and amateurs, supporting them with inspirational, useful content — recipes, videos, podcasts, cookbooks and more — and outfitting them with products that make them happy. In addition to a highly curated Shop representing hundreds of makers, the Food52 community of brands includes its in-house product line Five Two, lighting and lifestyle goods company Schoolhouse, and the heritage home brand DANSK.

    • Delivered local marketing campaigns to amplify awareness and attendance of Food52’s Annual Holiday Market.
  • Spotify

    Spotify

    Graduate Marketing Intern, B2B & Branded Experiences

    Jun 2014 - Aug 2014

    Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 70m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience. Today, Spotify is the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets. We are the largest driver of revenue to the music business today.

    • Launched training and sales enablement marketing collateral to support the Branded Experiences and Ad Sales teams.
  • Birchbox

    Birchbox

    Graduate Intern, Brand Campaign Strategy

    Jan 2014 - May 2014

    • Assessed performance indicators required for a physical retail store and coordinated supporting systems prior to launch.
  • American Express

    American Express

    Senior Acquisition Marketing Analyst

    Jul 2010 - Jul 2013

    • Part of the team that re-launched the Blue Cash Everyday and Blue Cash Preferred cards. Managed monthly direct mail acquisition campaigns and streamlined the campaign execution process to reduce production errors by over 80%.
    • Managed execution of monthly direct mail campaigns for two card products, resulting in 30% increase in response rates.

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