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Scott M.

Senior UI/UX & Lead Product Designer — Healthcare & Enterprise SaaS | UX Strategy, Design Systems, AI-assisted Design

Senior UI/UX and Lead Product Designer with deep experience creating user-centered design for complex B2B, B2C, and SaaS platforms used by millions. I partner with product and engineering leaders to translate complex business, technical, and regulatory requirements into intuitive digital experiences that drive adoption and measurable outcomes. Specialties include telehealth, pharmacy management, regulated healthcare applications (HIPAA, WCAG, ADA), UX strategy, scalable design systems, prototyping, usability testing, and AI-assisted empathetic design. I led design strategy at Kaiser Permanente for enterprise telehealth and pharmacy platforms; the Telehealth Video Visits experience received the 2024 Silver Stevie Award for Innovation in Healthcare Technology. I mentor and grow design teams, modernize legacy workflows, and deliver accessible, evidence-based products that balance business goals with human needs. Open to full-time, consulting, and contract opportunities — scott.maiwald@gmail.com

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Scott M.

Experience

Aug 2013 — Jan 2026
Kaiser Permanente

Kaiser Permanente

Lead Product Designer, Senior UI/UX Designer - Usability and Technology Adoption

Kaiser Permanente — integrated healthcare and insurance provider focused on affordable, comprehensive care and digital health tools (member portals, care apps, and clinician workflows).

  • Led end-to-end product design for usability and technology adoption across member and clinician experiences, translating clinical and business requirements into usable flows and measurable adoption goals.
  • Planned and ran mixed-methods research (interviews, contextual observation, analytics review) to identify adoption barriers and prioritized a roadmap of usability fixes and feature changes.
  • Designed and prototyped on-device and web onboarding / in-app guidance patterns to reduce time-to-first-value and increase sustained product use.
  • Established a WCAG-aligned component library and interaction patterns used by cross-functional teams, shortening design-to-development cycle and improving accessibility compliance.
  • Launched rapid experiments and A/B tests to validate onboarding and feature hypotheses; packaged validated playbooks for roll-out and training of PM/ops teams.
  • Collaborated with product managers, engineering, clinical stakeholders and analytics to define adoption KPIs and embed instrumentation into releases for continuous measurement.
Jan 2012 — Dec 2013

Mercury Payment Systems

Senior UI/UX Designer, Mobile Development

Mercury Payment Systems is a company.

  • Owned UI/UX for mobile payments and merchant-facing apps, focusing on streamlined onboarding, secure payments, and high conversion checkout flows.
  • Designed friction-reducing mobile checkout and POS flows that prioritized clear error states, recoverability, and fast path transactions.
  • Defined mobile UI patterns and a cross-platform component kit for iOS/Android to accelerate feature delivery and maintain visual/interaction consistency.
  • Built secure authentication and payment UX compliant with industry requirements (PCI-aware patterns, safe token handling) while keeping flows intuitive for merchants and staff.
  • Conducted iterative usability testing with merchants and store staff; used findings to simplify microcopy, reduce input errors, and shorten setup time.
  • Partnered closely with engineering to optimize perceived performance and reduce transaction latency during peak flows.
Aug 2011 — Oct 2012
Jeppesen

Jeppesen

Sr. UX/UI Designer

Jeppesen — provider of comprehensive, accurate, and timely navigational information and flight-planning tools for aviation (flight planning, charts, dispatch, and pilot tools).

  • Designed high-density dashboards and aeronautical chart interfaces that present complex flight and navigation data in scannable, actionable formats for pilots and dispatchers.
  • Created offline-capable map and chart experiences with robust sync strategies to support operations in low-connectivity environments.
  • Simplified multi-step flight-planning workflows and alerting patterns to improve situational awareness and reduce time to brief.
  • Collaborated with pilots, flight planners, and operations teams via workshops and pilots-in-the-loop testing to validate critical workflows and safety assumptions.
  • Developed reusable UI patterns for data-heavy screens (timelines, waypoints, fuel planning) and maintained a design system tuned for aviation-grade clarity and reliability.
  • Partnered with product and backend teams to surface telemetry and in-app guidance that helps users recover from edge cases and complex operational errors.
Jan 2010 — Aug 2011
IQNavigator

IQNavigator

Sr. UI/UX Designer

Beeline / IQNavigator — extended workforce and contingent talent platform that helps organizations engage, manage, and optimize external talent and services procurement.

  • Designed user journeys for contingent workforce management including requisitions, supplier selection, worker onboarding, and time/assignment tracking.
  • Simplified procurement and hiring manager workflows by consolidating supplier data, role templates, and candidate pools into clear, actionable UIs.
  • Built dashboards and reporting views to deliver total talent visibility, enabling faster decision-making for HR and procurement stakeholders.
  • Created role-based interfaces and permissioned experiences to reduce cognitive load for different user personas (hiring managers, suppliers, program admins).
  • Ran stakeholder interviews and usability sessions across HR, procurement, and suppliers to prioritize features that drive adoption and reduce administrative overhead.
  • Partnered with product and data teams to define adoption and efficiency metrics and to instrument flows for continuous improvement.