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Shari R.

Freelance Senior Digital Product Designer: Transforming Ideas into Intuitive Experiences

I'm a fractional Senior Product and UX Designer based in Bath, helping product teams move faster without sacrificing craft. With seven years of in-house experience and a growing practice at the intersection of design, content strategy, and AI-assisted development, I bring both strategic thinking and hands-on execution to the work.

I design end-to-end, from discovery and IA through to production-ready prototypes with cursor, and I'm equally comfortable in Figma as I am in a codebase. I've built AI-powered products with React, TypeScript, Supabase, and the Anthropic API, which means I collaborate fluently with engineering teams and can prototype ideas others can only describe.

I work with founders, agencies, and growing product teams on a fractional basis embedded just enough to make a real difference.

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Shari R.

Work

Experience

Jan 2025 — Present

Self-Employed

Senior Digital Product Designer

Self-employed professionals offer specialized skills to clients on a project basis.

  • Led content planning, design, and development for large-scale website redesigns and digital products.
  • Conducted UX audits, wireframed websites, and created detailed design systems with developer notes.
  • Collaborated with developers to ensure projects remained within budget and met high standards.
Mar 2023 — Dec 2024
Gener8

Gener8

Product Designer

Gener8 empowers users to understand, control, and monetize their personal data by converting it into valuable insights for businesses.

  • Enhanced mobile app functionalities by collaborating with a product team and another designer.
  • Pitched, prototyped, tested, and refined new app features to balance user needs with business objectives.
  • Conducted user flow mapping and UI/UX updates to align with product strategy.
  • Designed and developed marketing websites leveraging Webflow.
Jan 2020 — Apr 2022

Self-employed

Freelance Senior Digital Designer

Apr 2018 — Mar 2019
Omobono

Omobono

Senior Designer

Omobono specializes in B2B marketing, providing brand strategy, creative solutions, and digital marketing services to drive business growth.

Sep 2016 — Apr 2018
Omobono

Omobono

Creative Designer

  • Developed creative concepts for digital projects focusing on effective corporate communication.
  • Collaborated with cross-functional teams to deliver innovative digital solutions for business brands.
  • Utilized advanced design skills to enhance digital project outcomes.
Sep 2015 — Jul 2016

City of Bath College

Lecturer

City of Bath College provides further education to students seeking vocational and academic qualifications.

  • Taught Creative Media Production to students, focusing on graphic design and various software tools.
  • Developed curriculum that included design principles, client communication, and real-world application.
Jun 2015 — Sep 2016
Meanbee Limited

Meanbee Limited

Senior Digital Designer

Meanbee focuses on building Magento-based e-commerce websites with a strong emphasis on UX and conversion optimization.

  • Redesigned e-commerce websites to enhance user experience and increase conversion rates.
  • Performed site audits and provided UX recommendations to drive effective e-commerce strategies.
  • Collaborated with developers to design and build responsive online stores.
Aug 2014 — Dec 2014

Illinois State University

Adjunct Professor

Illinois State University is a public university offering a range of undergraduate and graduate programs.

  • Taught Graphic Design with an emphasis on Typography, including type classification and design principles.
  • Developed curriculum to cover essential design skills such as hierarchy, grid design, and logotypes.
May 2007 — Jan 2015
State Farm Insurance

State Farm Insurance

Graphic Designer II

State Farm is a leading insurance provider offering a wide array of coverage options including auto, home, and life insurance.

May 2006 — Aug 2007

Dean of Students Office

Student Specialist/Graphic Designer

The Dean of Students Office supports student success and well-being at a collegiate level.