Shari R.
Freelance Senior Digital Product Designer: Transforming Ideas into Intuitive Experiences
I'm a fractional Senior Product and UX Designer based in Bath, helping product teams move faster without sacrificing craft. With seven years of in-house experience and a growing practice at the intersection of design, content strategy, and AI-assisted development, I bring both strategic thinking and hands-on execution to the work.
I design end-to-end, from discovery and IA through to production-ready prototypes with cursor, and I'm equally comfortable in Figma as I am in a codebase. I've built AI-powered products with React, TypeScript, Supabase, and the Anthropic API, which means I collaborate fluently with engineering teams and can prototype ideas others can only describe.
I work with founders, agencies, and growing product teams on a fractional basis embedded just enough to make a real difference.
Work
Experience
Self-Employed
Senior Digital Product Designer
Self-employed professionals offer specialized skills to clients on a project basis.
- Led content planning, design, and development for large-scale website redesigns and digital products.
- Conducted UX audits, wireframed websites, and created detailed design systems with developer notes.
- Collaborated with developers to ensure projects remained within budget and met high standards.
Gener8
Product Designer
Gener8 empowers users to understand, control, and monetize their personal data by converting it into valuable insights for businesses.
- Enhanced mobile app functionalities by collaborating with a product team and another designer.
- Pitched, prototyped, tested, and refined new app features to balance user needs with business objectives.
- Conducted user flow mapping and UI/UX updates to align with product strategy.
- Designed and developed marketing websites leveraging Webflow.
Self-employed
Freelance Senior Digital Designer
Omobono
Senior Designer
Omobono specializes in B2B marketing, providing brand strategy, creative solutions, and digital marketing services to drive business growth.
Omobono
Creative Designer
- Developed creative concepts for digital projects focusing on effective corporate communication.
- Collaborated with cross-functional teams to deliver innovative digital solutions for business brands.
- Utilized advanced design skills to enhance digital project outcomes.
City of Bath College
Lecturer
City of Bath College provides further education to students seeking vocational and academic qualifications.
- Taught Creative Media Production to students, focusing on graphic design and various software tools.
- Developed curriculum that included design principles, client communication, and real-world application.
Meanbee Limited
Senior Digital Designer
Meanbee focuses on building Magento-based e-commerce websites with a strong emphasis on UX and conversion optimization.
- Redesigned e-commerce websites to enhance user experience and increase conversion rates.
- Performed site audits and provided UX recommendations to drive effective e-commerce strategies.
- Collaborated with developers to design and build responsive online stores.
Illinois State University
Adjunct Professor
Illinois State University is a public university offering a range of undergraduate and graduate programs.
- Taught Graphic Design with an emphasis on Typography, including type classification and design principles.
- Developed curriculum to cover essential design skills such as hierarchy, grid design, and logotypes.
State Farm Insurance
Graphic Designer II
State Farm is a leading insurance provider offering a wide array of coverage options including auto, home, and life insurance.
Dean of Students Office
Student Specialist/Graphic Designer
The Dean of Students Office supports student success and well-being at a collegiate level.