Shari Robertshaw

Bath, UK

Freelance Senior Digital Product Designer: Transforming Ideas into Intuitive Experiences

I'm a fractional Senior Product and UX Designer based in Bath, helping product teams move faster without sacrificing craft. With seven years of in-house experience and a growing practice at the intersection of design, content strategy, and AI-assisted development, I bring both strategic thinking and hands-on execution to the work.

I design end-to-end, from discovery and IA through to production-ready prototypes with cursor, and I'm equally comfortable in Figma as I am in a codebase. I've built AI…

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Work

Shari Robertshaw - Portfolio
https://www.sharirobertshaw.com

Experience

Self-Employed
Senior Digital Product Designer
Jan 2025 - Present
Self-employed professionals offer specialized skills to clients on a project basis.
- Led content planning, design, and development for large-scale website redesigns and digital products.
- Conducted UX audits, wireframed websites, and created detailed design systems with developer notes.
- Collaborated with developers to ensure projects remained within budget and met high standards.
Gener8
Product Designer
Mar 2023 - Dec 2024
Gener8 empowers users to understand, control, and monetize their personal data by converting it into valuable insights for businesses.
- Enhanced mobile app functionalities by collaborating with a product team and another designer.
- Pitched, prototyped, tested, and refined new app features to balance user needs with business objectives.
- Conducted user flow mapping and UI/UX updates to align with product strategy.
- Designed and developed marketing websites leveraging Webflow.
Self-employed
Freelance Senior Digital Designer
Jan 2020 - Apr 2022
Omobono
Senior Designer
Apr 2018 - Mar 2019
Omobono specializes in B2B marketing, providing brand strategy, creative solutions, and digital marketing services to drive business growth.
Omobono
Creative Designer
Sep 2016 - Apr 2018
- Developed creative concepts for digital projects focusing on effective corporate communication.
- Collaborated with cross-functional teams to deliver innovative digital solutions for business brands.
- Utilized advanced design skills to enhance digital project outcomes.
City of Bath College
Lecturer
Sep 2015 - Jul 2016
City of Bath College provides further education to students seeking vocational and academic qualifications.
- Taught Creative Media Production to students, focusing on graphic design and various software tools.
- Developed curriculum that included design principles, client communication, and real-world application.
Meanbee Limited
Senior Digital Designer
Jun 2015 - Sep 2016
Meanbee focuses on building Magento-based e-commerce websites with a strong emphasis on UX and conversion optimization.
- Redesigned e-commerce websites to enhance user experience and increase conversion rates.
- Performed site audits and provided UX recommendations to drive effective e-commerce strategies.
- Collaborated with developers to design and build responsive online stores.
Illinois State University
Adjunct Professor
Aug 2014 - Dec 2014
Illinois State University is a public university offering a range of undergraduate and graduate programs.
- Taught Graphic Design with an emphasis on Typography, including type classification and design principles.
- Developed curriculum to cover essential design skills such as hierarchy, grid design, and logotypes.
State Farm Insurance
Graphic Designer II
May 2007 - Jan 2015
State Farm is a leading insurance provider offering a wide array of coverage options including auto, home, and life insurance.
Dean of Students Office
Student Specialist/Graphic Designer
May 2006 - Aug 2007
The Dean of Students Office supports student success and well-being at a collegiate level.