Sean R.

• Industrial AI Platform for Manufacturing + Supply Chain + Asset Management
• Spearheading the development of foundational product marketing practices and cross-functional processes that scale to facilitate hyper-growth.
• Crafting differentiating market, product, and industry positioning, along with sales messaging/enablement and content strategies.
• Leading analyst and press relations to create awareness and enhance brand visibility and industry leadership.

• Took BlackLine from 0 to 10 industry teams in 11 months. Co-lead for design, planning, and execution of corporate BlackLine verticalization/industries Initiative for 10 industries globally. Scope includes GTM (marketing, sales, solutions, services, and customer success) and value creation through industry use cases.
• Initiated and created BlackLine's first marketing strategy to support BlackLine's corporate OKRs, organizational design, and operational alignment.
• Led Marketing AI strategy and AI platform sourcing, selection, and implementation including organizational design to pivot to AI-powered marketing.
• Cross-functional leadership of end-to-end process improvement.

• Global owner for launching new products, solutions, and services. Initiated program and have led team to design, build, and manage cross-functional resources in support of innovation introduction.
• Global owner for sales, solutions consulting, services, customer success, and support training and enablement.

• Global lead for Solutions Marketing. Led strategy and execution for product marketing among Financial Close, Intercompany, and Accounts Receivable solutions.
• Introduced team business plans and editorial calendaring for PMM leaders.
• Global lead for sales, solutions consulting, services, customer success, and support training and enablement.

• Global lead for sales, solutions consulting, services, customer success, and support training and enablement.

• Providing design, development, and launch of product marketing, transformation, and enablement strategies and programs.
• Client: Cloud Industrial AI Platform (Private)
• Consultant to the COO and VP Strategy
• Foundational product marketing structure, positioning, messaging, content
• AI-first positioning and messaging for market leadership and differentiation
• Analyst relations strategy, planning, and relationship development
• Focus on supply chain, manufacturing, and asset management
• Hired by client to be full-time VP Product Marketing
• Client: Cloud Finance & Accounting Platform (NASDAQ)
• Consultant to the CMO
• Operational review of Enablement organization
• Recommendation for strategic and tactical change
• Client: Cloud Accounting Platform (NASDAQ)
• Spearheaded worldwide corporate positioning and messaging project. Concept to delivery.
• Led competitive intelligence project focused on mid-market and enterprise segments.
• Client: Digital Supply Chain Platform (Late Stage Venture)
• Architected nascent product marketing function.
• Identified market segmentation, fulfilled market gap assessments, and Go-To-Market strategies. Built and delivered pricing model and standardized pricing policy.

• Financial Planning, Sales Planning, Enterprise Performance Management
• Contributed revenue growth from $80MM to $115+MM in 18 months. Launched new messaging, positioning, and supporting sustainability program, while rebuilding the Product Marketing team. Led cross-functional teams through the development and creation of core content assets and sales tools and new-market positioning, messaging, content for lead generation.
• Improved industry revenue growth rate by over 15% through the introduction, restructure, and execution of vertical teams.
• Facilitated sell-in process through the creation and delivery of high-visibility, highly effective messaging content (“easy, powerful, and fast”) to the marketplace.
• Significantly improved analyst rating and rankings through the creation and building of key analyst relationships on a foundation of trust, deep awareness, and customer validation.
• Drafted the S1 Business Section in preparation for the IPO event.

• Subscription and Billing Management
• Designed and implemented key sales enablement initiatives, designed to mature the sales organization while improving sell-through performance. Delivered GTM strategies and motions, with a focus on direct and channel partners.
• Improved sales velocity by standardizing sales tools, sale enablement, and market collateral.
• Improved gross margins at point of sale though the development and delivery of standardized pricing and tools, implemented across the sales organization.
• Launched the Communications vertical and evangelized IoT data monetization initiatives, opening new revenue streams.

• Supply Chain Platform & Applications
• Enabled revenue growth from $40M to $85M in three years, resulting in a $70.3M IPO (2012). Delivered scalable integration between sales, marketing, and product.
• Developed and promoted market leadership corporate positioning and messaging for category prominence.
• Improved ARR by over 30% through world-class sales enablement and effective, high-volume, multi-market targeted content development for sales team, growing from 6 to 30 reps.
• Launched E2open Business Network, opening new revenue streams and distribution channels.
• Created new category: Supply Chain Network. Prompted Gartner to create new Magic Quadrant.
• Wrote the S1 business section in preparation for the IPO event.

• Sales & Marketing Services
• Led sales and marketing strategy development for specific product lines for HP and Juniper Networks.
• Delivered unified sales and marketing strategy plan for HP’s Client Virtualization product line.
• Led the Voice of the Customer sales strategy and implementation plan for Juniper Networks.

Amitive provides Community Supply Chain Management software for continuous synchronization across supply chains.

• Business Applications Suite for SMB and Mid-market
• Led product marketing vision, strategy, and execution, growing company revenues from $17M to $110M, leading to a $160M IPO (2007). Drove Influencer mind-share through press and analyst briefings and inquiries. Owned sales enablement and pricing functions company-wide.
• Envisioned, designed, and implemented a vertical operational model for Professional Services, Software, and Wholesale Distribution. This initiative provided the blueprint for future vertical and channel expansion.
• Drove a high volume of market leadership initiatives, leading frequent world-class product launches and corporate rollouts.
• Delivered global product marketing strategy, metrics, and execution for CRM, ERP and E-Commerce product suites, contributing to high-velocity sales through sales enablement, training.

• B2B/Exchange, Supply Chain, Mid-Market
• Hired as Director Industries Solutions Marketing. Moved and promoted to Senior Director Product Marketing for B2B/Exchange and Supply Chain teams. Selected to lead product marketing for Oracle new Mid-market focused team with emphasis on Asia and European markets.
• Led 12 person global product marketing team that launched E Business Suite applications.
• Managed vertical marketing for Automotive, Aerospace, and Industrial markets.
• Selected to lead nascent Mid-market product marketing team; developed and launched E-Business Suite Special Edition to Asia and Europe.

Deloitte provides audit, consulting, financial advisory, risk advisory, and tax services globally.