Sean R.

Experience

• 

  Avathon

  VP Product Marketing

  Jan 2026 - Present

  • Industrial AI Platform for Manufacturing + Supply Chain + Asset Management
  • Spearheading the development of foundational product marketing practices and cross-functional processes that scale to facilitate hyper-growth.
  • Crafting differentiating market, product, and industry positioning, along with sales messaging/enablement and content strategies.
  • Leading analyst and press relations to create awareness and enhance brand visibility and industry leadership.
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  BlackLine

  VP Marketing Strategy

  Jan 2024 - Mar 2025

  • Took BlackLine from 0 to 10 industry teams in 11 months. Co-lead for design, planning, and execution of corporate BlackLine verticalization/industries Initiative for 10 industries globally. Scope includes GTM (marketing, sales, solutions, services, and customer success) and value creation through industry use cases.
  • Initiated and created BlackLine's first marketing strategy to support BlackLine's corporate OKRs, organizational design, and operational alignment.
  • Led Marketing AI strategy and AI platform sourcing, selection, and implementation including organizational design to pivot to AI-powered marketing.
  • Cross-functional leadership of end-to-end process improvement.
• 

  BlackLine

  VP Innovation Introduction & Enablement

  Sep 2022 - Dec 2023

  • Global owner for launching new products, solutions, and services. Initiated program and have led team to design, build, and manage cross-functional resources in support of innovation introduction.
  • Global owner for sales, solutions consulting, services, customer success, and support training and enablement.
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  BlackLine

  VP Solutions Marketing & Enablement

  Jan 2022 - Sep 2022

  • Global lead for Solutions Marketing. Led strategy and execution for product marketing among Financial Close, Intercompany, and Accounts Receivable solutions.
  • Introduced team business plans and editorial calendaring for PMM leaders.
  • Global lead for sales, solutions consulting, services, customer success, and support training and enablement.
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  BlackLine

  VP Go To Market Readiness & Enablement

  Feb 2020 - Dec 2021

  • Global lead for sales, solutions consulting, services, customer success, and support training and enablement.

• Rollings Consulting

  Product Marketing, Enablement, and Industries Consultant

  Sep 2018 - Jan 2026

  • Providing design, development, and launch of product marketing, transformation, and enablement strategies and programs.
  • Client: Cloud Industrial AI Platform (Private)
  • Consultant to the COO and VP Strategy
  • Foundational product marketing structure, positioning, messaging, content
  • AI-first positioning and messaging for market leadership and differentiation
  • Analyst relations strategy, planning, and relationship development
  • Focus on supply chain, manufacturing, and asset management
  • Hired by client to be full-time VP Product Marketing
  • Client: Cloud Finance & Accounting Platform (NASDAQ)
  • Consultant to the CMO
  • Operational review of Enablement organization
  • Recommendation for strategic and tactical change
  • Client: Cloud Accounting Platform (NASDAQ)
  • Spearheaded worldwide corporate positioning and messaging project. Concept to delivery.
  • Led competitive intelligence project focused on mid-market and enterprise segments.
  • Client: Digital Supply Chain Platform (Late Stage Venture)
  • Architected nascent product marketing function.
  • Identified market segmentation, fulfilled market gap assessments, and Go-To-Market strategies. Built and delivered pricing model and standardized pricing policy.
• 

  Workday Adaptive Planning

  VP Product Marketing

  Oct 2016 - Aug 2018

  • Financial Planning, Sales Planning, Enterprise Performance Management
  • Contributed revenue growth from $80MM to $115+MM in 18 months. Launched new messaging, positioning, and supporting sustainability program, while rebuilding the Product Marketing team. Led cross-functional teams through the development and creation of core content assets and sales tools and new-market positioning, messaging, content for lead generation.
  • Improved industry revenue growth rate by over 15% through the introduction, restructure, and execution of vertical teams.
  • Facilitated sell-in process through the creation and delivery of high-visibility, highly effective messaging content (“easy, powerful, and fast”) to the marketplace.
  • Significantly improved analyst rating and rankings through the creation and building of key analyst relationships on a foundation of trust, deep awareness, and customer validation.
  • Drafted the S1 Business Section in preparation for the IPO event.
• 

  Aria Systems

  VP Product Marketing

  Nov 2015 - Oct 2016

  • Subscription and Billing Management
  • Designed and implemented key sales enablement initiatives, designed to mature the sales organization while improving sell-through performance. Delivered GTM strategies and motions, with a focus on direct and channel partners.
  • Improved sales velocity by standardizing sales tools, sale enablement, and market collateral.
  • Improved gross margins at point of sale though the development and delivery of standardized pricing and tools, implemented across the sales organization.
  • Launched the Communications vertical and evangelized IoT data monetization initiatives, opening new revenue streams.
• 

  E2open

  VP Product Marketing

  Feb 2011 - Aug 2015

  • Supply Chain Platform & Applications
  • Enabled revenue growth from $40M to $85M in three years, resulting in a $70.3M IPO (2012). Delivered scalable integration between sales, marketing, and product.
  • Developed and promoted market leadership corporate positioning and messaging for category prominence.
  • Improved ARR by over 30% through world-class sales enablement and effective, high-volume, multi-market targeted content development for sales team, growing from 6 to 30 reps.
  • Launched E2open Business Network, opening new revenue streams and distribution channels.
  • Created new category: Supply Chain Network. Prompted Gartner to create new Magic Quadrant.
  • Wrote the S1 business section in preparation for the IPO event.

• Marketbridge Consulting

  Principal

  Jan 2010 - Dec 2010

  • Sales & Marketing Services
  • Led sales and marketing strategy development for specific product lines for HP and Juniper Networks.
  • Delivered unified sales and marketing strategy plan for HP’s Client Virtualization product line.
  • Led the Voice of the Customer sales strategy and implementation plan for Juniper Networks.
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  Amitive, Inc.

  VP Marketing

  Apr 2008 - Jun 2009

  Amitive provides Community Supply Chain Management software for continuous synchronization across supply chains.

• 

  NetSuite

  VP Product & Industries Marketing

  May 2003 - Apr 2008

  • Business Applications Suite for SMB and Mid-market
  • Led product marketing vision, strategy, and execution, growing company revenues from $17M to $110M, leading to a $160M IPO (2007). Drove Influencer mind-share through press and analyst briefings and inquiries. Owned sales enablement and pricing functions company-wide.
  • Envisioned, designed, and implemented a vertical operational model for Professional Services, Software, and Wholesale Distribution. This initiative provided the blueprint for future vertical and channel expansion.
  • Drove a high volume of market leadership initiatives, leading frequent world-class product launches and corporate rollouts.
  • Delivered global product marketing strategy, metrics, and execution for CRM, ERP and E-Commerce product suites, contributing to high-velocity sales through sales enablement, training.
• 

  Oracle

  Senior Director Product Marketing

  Jan 1999 - Dec 2003

  • B2B/Exchange, Supply Chain, Mid-Market
  • Hired as Director Industries Solutions Marketing. Moved and promoted to Senior Director Product Marketing for B2B/Exchange and Supply Chain teams. Selected to lead product marketing for Oracle new Mid-market focused team with emphasis on Asia and European markets.
  • Led 12 person global product marketing team that launched E Business Suite applications.
  • Managed vertical marketing for Automotive, Aerospace, and Industrial markets.
  • Selected to lead nascent Mid-market product marketing team; developed and launched E-Business Suite Special Edition to Asia and Europe.
• 

  Deloitte Consulting

  Manager

  May 1995 - Apr 1999

  Deloitte provides audit, consulting, financial advisory, risk advisory, and tax services globally.