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Brighton and Hove, UK

Sebastian P.

Empowering Business Growth Through Financial Clarity

With a laser focus on SMEs ranging £2m–£20m, I am the go-to Fractional CFO for businesses seeking clarity in their finances without the overhead of a full-time CFO. At True North Finance, I transform complex financial data into actionable insights, aiding CEOs and business owners in critical areas like profit optimization, reliable cashflow forecasting, and strategic growth planning. My mission is clear: to imbue clarity, control, and confidence into financial decision-making, enabling leaders to steer their companies towards success with greater speed and precision.

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Sebastian P.

Work

Fractional CFO - Financial Strategy & Expansion Support for Multi-Site Care Group

Provided Fractional CFO support to a multi-site children’s care group, leading pricing strategy, financial modelling and performance management. Aligned fees with cost structures and Local Authority frameworks, improving margin discipline. Built expansion models for new sites and implemented KPI frameworks linking occupancy, revenue and costs, strengthening financial visibility and supporting strategic decision-making.

Fractional CFO of a UK-based consultancy

Fractional CFO for a UK-based consultancy, working directly with the founders on strategic financial management and decision support.

•    EBITDA analysis and business valuation — prepared valuation scenarios and adjusted EBITDA calculations to support owner planning

•    FX strategy — developed USD/GBP hedging approach and currency risk briefings for international revenue streams

•    Cash flow forecasting — built rolling forecasts to support operational planning and director decisions

•    Monthly CFO deliverables — managed ongoing finance review cycle with directors, covering management accounts, performance commentary, and forward planning

•    Bookkeeper coordination — defined division of responsibilities between external bookkeeper (Xero/compliance) and CFO function (interpretation/strategy)

Experience

Dec 2023 — Present
True North Finance

True North Finance

Founder & Fractional CFO — True North Finance Ltd

True North Finance is a financial services company that guides business growth through fractional CFO services.

Aug 2016 — Present

SEB PUGA Tennis Academy

Founder and Head Tennis Coach

SEB PUGA Tennis Academy provides tennis coaching services at Dyke Park in Brighton and Hove, United Kingdom.

Jul 2014 — Jun 2016
PepsiCo

PepsiCo

Sales Supervisor

PepsiCo is a global food and beverage leader, offering products in more than 200 countries and territories worldwide.

Mar 2014 — Aug 2014

Estudio Belgrano S.R.L.

Accounting and Tax Assistant

Estudio Belgrano S.R.L. is a company providing accountancy support services.

Mar 2011 — Feb 2012

Estudio Contable Sívori

Internship - Accounting and Tax Assistant

Estudio Contable Sívori offers internship opportunities in accounting and tax assistance.

Jan 2004 — Feb 2007
Self-Employed

Self-Employed

Professional Tennis Player / High-Performance Athlete

A self-employed professional engaged in various individual ventures, possibly within the tourism and event marketing industry.