Sebastian P.

Brighton and Hove, UK

  1. Finance
  2. Founder
  3. Financial Strategy
  4. Marketing
  5. Food and Beverage
  6. Financial Management
  7. Chief Financial Officer
  8. Financial Modeling

Empowering Business Growth Through Financial Clarity

With a laser focus on SMEs ranging £2m–£20m, I am the go-to Fractional CFO for businesses seeking clarity in their finances without the overhead of a full-time CFO. At True North Finance, I transform complex financial data into actionable insights, aiding CEOs and business owners in critical areas like profit optimization, reliable cashflow forecasting, and strategic growth planning. My mission is clear: to imbue clarity, control, and confidence into financial decision-making, enabling leaders to steer their companies towards success with greater speed and precision.

Hire Sebastian
Sebastian P.

Work

  • Fractional CFO - Financial Strategy & Expansion Support for Multi-Site Care Group

    Provided Fractional CFO support to a multi-site children’s care group, leading pricing strategy, financial modelling and performance management. Aligned fees with cost structures and Local Authority frameworks, improving margin discipline. Built expansion models for new sites and implemented KPI frameworks linking occupancy, revenue and costs, strengthening financial visibility and supporting strategic decision-making.

  • Fractional CFO of a UK-based consultancy

    Fractional CFO for a UK-based consultancy, working directly with the founders on strategic financial management and decision support.

    •    EBITDA analysis and business valuation — prepared valuation scenarios and adjusted EBITDA calculations to support owner planning

    •    FX strategy — developed USD/GBP hedging approach and currency risk briefings for internat…

Experience

  • True North Finance

    True North Finance

    Founder & Fractional CFO — True North Finance Ltd

    Dec 2023 - Present

    True North Finance is a financial services company that guides business growth through fractional CFO services.

  • SEB PUGA Tennis Academy

    Founder and Head Tennis Coach

    Aug 2016 - Present

    SEB PUGA Tennis Academy provides tennis coaching services at Dyke Park in Brighton and Hove, United Kingdom.

  • PepsiCo

    PepsiCo

    Sales Supervisor

    Jul 2014 - Jun 2016

    PepsiCo is a global food and beverage leader, offering products in more than 200 countries and territories worldwide.

  • Estudio Belgrano S.R.L.

    Accounting and Tax Assistant

    Mar 2014 - Aug 2014

    Estudio Belgrano S.R.L. is a company providing accountancy support services.

  • Estudio Contable Sívori

    Internship - Accounting and Tax Assistant

    Mar 2011 - Feb 2012

    Estudio Contable Sívori offers internship opportunities in accounting and tax assistance.

  • Self-Employed

    Professional Tennis Player / High-Performance Athlete

    Jan 2004 - Feb 2007

    A self-employed professional engaged in various individual ventures, possibly within the tourism and event marketing industry.

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