Tara K.

Experience

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  Brand Remix

  Chief Storyteller & Co-Founder

  May 2026 - Present

  Brand Remix connects brand, operations, and AI to help founder-led companies, nonprofits, startups, and thought leaders build unforgettable, resilient brands and smarter business systems. The team combines storytelling, operations design, and AI workflow integration to help underdog brands stand out.

  • Co-founded and led brand strategy, messaging, and storytelling for founder-led companies, nonprofits, startups, and thought leaders.
  • Built integrated brand systems — ensuring voice and differentiation show up across digital, operational, and customer touchpoints.
  • Designed and advised on AI-driven content and workflow integrations that align with client values and scale marketing operations.
  • Delivered award-quality storytelling and creative direction for clients across industries (including NASA, Apple, Adobe, Skechers, Humane Society).
  • Avoided cookie-cutter tactics: focused on research-first positioning and repeatable frameworks rather than short-term growth hacks.
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  Medic One Foundation

  Director of Marketing and Communications

  Nov 2025 - May 2026

  Medic One Foundation funds research and paramedic training that supports the Medic One pre-hospital emergency care system serving the Puget Sound region. The foundation invests in training, simulation, equipment, and community programs that improve out-of-hospital care and survival rates.

  • Led Marketing & Communications for a regional nonprofit supporting paramedic training and pre-hospital care.
  • Creative-directed survivor-story video for the GiveBIG campaign and led multi-location production to elevate donor storytelling.
  • Designed and executed the 2025 year-end digital campaign that exceeded the $2.1M goal and funded the largest paramedic cohort in the foundation’s history.
  • Drove major year-over-year digital gains: impressions +444.8%, engagements +343.7%, audience growth +42.7%; achieved 46–47% email open rates.
  • Built in-house video capability (equipment procurement, production workflows) and improved photography and visual storytelling across programs.
  • Led brand strategy diagnostics and provided direction for a 2026 brand refresh.
  • Established team operations and governance: defined roles/decision rights, intake workflows, campaign calendars, and produced a Marketing & Communications Team Playbook.
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  Berkner Group

  Brand & Marketing Director

  Feb 2024 - Apr 2025

  Berkner Group builds executive and technical teams for companies catalyzing a decarbonized economy, placing leaders across climate tech and deep tech sectors and supporting clients throughout the U.S. and Canada.

  • Directed Brand & Marketing initiatives to refine visual identity and messaging for a climate/deep-tech executive search firm.
  • Led website redesign to present a more sophisticated, marketing‑ready platform tailored to founders and technical buyers.
  • Produced high-quality LinkedIn video content featuring firm principals to increase engagement, CTRs, and lead generation.
  • Introduced sustainable content workflows and AI-assisted writing tools; hired and scaled content support to maintain momentum.
  • Worked cross-functionally to align candidate- and client-facing content with recruiting product strategy and employer brand.
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  Podfly

  Content Director & Marketing Advisor

  Jul 2023 - Oct 2024

  Podfly is an award‑winning creative and strategic podcast partner for brands, focused on story-driven production, marketing integration, distribution, and performance measurement.

  • Advised on content strategy and positioning to turn branded podcasts into strategic brand assets rather than one-off marketing pieces.
  • Provided actionable, evergreen reporting and follow-up documents that informed major positioning and production decisions.
  • Brought a storytelling-first approach to client engagements—prioritizing relationship fit and sustainable creative collaboration.
  • Helped clients (executives and marketing leaders) clarify audience, budget, and scope to produce higher-value, more strategic audio content.
  • Supported Podfly’s evolving stance on practical AI use—leveraging tools to increase efficiency while protecting creative quality.
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  The Math Learning Center

  Marketing Manager

  Jun 2022 - Jan 2024

  The Math Learning Center is a nonprofit organization producing research‑based K–5 math curriculum, supplemental resources, apps, and professional learning to develop conceptual understanding and procedural fluency for diverse learners.

  • Developed and executed multi-channel marketing and storytelling strategies reaching 80,000+ educators and improving brand perception.
  • Built and led a team of specialists and SMEs to produce product and brand awareness campaigns and professional learning promotions.
  • Implemented HubSpot and data-hygiene practices that reduced bounces and lifted average email open rates to 60%+.
  • Improved engagement and conversion through audience segmentation, data-driven content, and targeted campaigns.
  • Launched a new podcast that ranked in the top 10% for downloads in its first week.
  • Improved cross-functional planning and project management to raise campaign quality and strengthen internal collaboration.
  • Authored a comprehensive brand strategy initiative to unify positioning and support future growth.
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  Tansy Aster Creative

  Brand & Content Strategy Director

  Jul 2020 - Nov 2025

  • Being underestimated is your superpower. We hear you. We are you.
  • Brand & Business Remix is a small but mighty team that builds unforgettable brands and smarter businesses. We collaborate with ambitious startups, professionals with grit, and rebels with a cause ready to color outside the lines (ethically, of course). Through our Remix Roadmap, we can help you stand out in crowded markets, streamline your operations and integrate AI responsibly.
  • We don’t do flavor-of-the-month marketing tactics or bloated decks that collect dust. We roll up our sleeves, figure out what makes you different, and help you show up like you mean it—online, in your systems, and in every single touchpoint.
  • What we do:
  • Brand strategy & messaging that sounds like you
  • Fractional marketing & ops leadership
  • Visual identity, powerful videos, pitch decks & podcasts
  • AI tools and automation that give you your time back
  • High impact content that gets attention
  • Wins we’re proud of:
  • Tripled leads in 2 months for a climate tech firm by revamping their brand, messaging, and LinkedIn strategy
  • Produced podcasts in the top .5%
  • Increased website traffic by over 6500% for a social impact nonprofit and designed marketing strategies that helped exceed fundraising goals for multiple campaigns
  • Increased brand awareness for a tech start-up in the ESG space. High-profile guests have included Pulitzer Prize-winning authors and leaders of iconic brands
  • Took an ed-tech nonprofit from 20% to 60% email open rates—and doubled their event participation
  • Rebranded a national nonprofit post-restructure and increased social media engagement by 423%
  • Helped a podcast SaaS stand out with clearer messaging, better UX, and a refreshed brand voice that sounds human and--more importantly--truly represents who they are
  • Clients have included NASA, Adobe, Skechers, The Humane Society, Abaxx, and more
  • We’re here for the ones building something brave. If that’s you, let’s talk.
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  Developmental Pathways

  Brand & UX Strategist

  Aug 2017 - Jul 2020

  Developmental Pathways is a large Colorado nonprofit serving individuals with developmental disabilities and their families, providing early intervention, care coordination, Medicaid‑waiver supports, residential services, and community programs.

  • Led digital brand and UX strategy for a large nonprofit serving neurodiverse communities and multiple subsidiary sites.
  • Redesigned web experience and improved UX/data practices: reduced bounce rate from 50% to 31%, increased conversions by 626%, and boosted site engagement by 28%.
  • Improved ADA accessibility compliance and implemented analytics-driven optimizations.
  • Brought production of video storytelling in-house—planning, filming, and postproduction—delivering 15,000+ video views (≈+425%).
  • Built and executed social strategy that grew followers +157%, video views +1,265%, and engagement +423%.
  • Managed brand refresh, logo work, vendor partnerships, and trained internal staff on digital best practices.
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  DDN

  Creative Services Manager

  Oct 2016 - Sep 2017

  • Senior designer, motion graphics artist/video producer, and creator of the visual representation for the DDN Storage corporate brand.
  • My accomplishments included:
  • Helping the creative team function as a more cohesive and efficient unit.
  • Producing new, innovative marketing videos, which include motion graphics, on-brand and on-budget, saving the company a significant portion of the budget they use for outside vendors. Videos have increased video shares by 159% and subscribers by 41%.
  • Rebranding marketing materials and “brightening" their image.
  • Redesigning web pages for a better and more intuitive user experience.
  • More effective and concise messaging in marketing materials, tradeshow graphics, and videos.

• Sierra Sage Wellness Group

  Creative Manager and Senior Designer

  Oct 2014 - Oct 2016

  Sierra Sage Wellness Group provides recovery and wellness services (behavioral health and addiction recovery) and operates related treatment and publishing subsidiaries.

  • Provided/managed end-to-end creative services across brand, print and web design, video/audio production, photography, and content.
  • Produced marketing collateral: brochures, ads, newsletters, event materials, and brand style guides to ensure consistency.
  • Planned and executed video and audio projects from concept and scripting through filming, editing, color correction, and music.
  • Designed and managed responsive websites and maintained digital assets.
  • Managed social media, email marketing, and vendor relationships to support recruitment, patient engagement, and public relations.

• MediPro Direct

  Assistant Creative Director

  Jan 2012 - Dec 2013

  MediPro Direct is a commercial organization (supplier/partner) operating in the medical products/services space.

  • Served as Assistant Creative Director producing audience-focused creative across design, video, photography, and content.
  • Created marketing visuals and campaigns that combined strong design with story-led messaging to support sales and product awareness.
  • Produced short-form video and motion graphics tailored for social and web distribution.
  • Delivered photography assets (portrait, product, facility) and managed content editing to align with brand voice.

• Velocity Talent

  Brand Marketing Manager

  Jul 2011 - Aug 2012

  • Copywriting for websites and marketing material
  • Video production
  • Product & portrait photography
  • Graphic Design and website maintenance & design
  • Social media/marketing assistance
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  CorSource

  Technical Recruiter

  Jul 2010 - Jul 2011

  CorSource Technology Group is a Portland-based technical staffing and consulting firm that helps organizations solve technology challenges through talent, digitalization, data insights, and security services.

  • Owned brand development and marketing for a technical staffing firm: created website content with SEO and an authentic employer/client voice.
  • Designed a new logo and rebuilt web and print marketing collateral to create a consistent visual identity.
  • Launched a social media program, company newsletter, and blog to engage both candidates and clients.
  • Authored original thought leadership and recruiting content tailored to technical audiences and hiring managers.

• Macmillan

  Author

  May 2008 - May 2015

  Macmillan is a major international publishing group producing trade and educational books across numerous imprints and markets.

  • Published award‑winning young adult fiction: debut HARMONIC FEEDBACK (2010) and AMPLIFIED (2011).
  • HARMONIC FEEDBACK received multiple honors (including the Oregon Spirit Book Award) and recognition from ALA and Bank Street.
  • Secured strong critical praise from Kirkus and Publishers Weekly and engaged librarians, educators, and readers through outreach.
  • Managed direct marketing to educators and librarians and created and distributed promotional materials and social media engagement.

• Volatile Creations, LLC

  Freelance Creative Strategist

  Aug 2006 - May 2014

  Volatile Creations, LLC is a freelance creative studio offering graphic design, video/motion, photography, music/voiceover, and content strategy for small and medium businesses.

  • Provided full-service creative offerings: graphic design (print + web), motion/video for social and web, and professional photography.
  • Composed custom music and performed voiceover work to produce unique branded audio assets.
  • Developed content strategy and wrote targeted copy for websites, product descriptions, and marketing campaigns.
  • Partnered with clients to craft narrative-driven visuals that connect with target audiences and drive engagement.
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  Apple

  Marketing Specialist

  Jan 2005 - Feb 2006

  Apple Inc. is a global technology company known for consumer electronics (iPhone, Mac, iPad, Watch), software platforms, and services, with a focus on product design, integration, and innovation.

  • Supported marketing initiatives for product and/or digital campaigns (creative development, content production, and cross-team coordination).
  • Produced marketing collateral and digital assets aligned to brand standards and campaign objectives.
  • Collaborated with cross-functional teams (design, analytics, product) to optimize messaging and measure campaign performance.
  • Applied analytics and audience insights to improve engagement and inform creative iterations.