Tracy C.

Nixon Medical is a family-owned medical apparel and linen service specialist serving outpatient healthcare centers. The company provides managed laundry, product fulfillment, inventory management, dedicated route service representatives, HLAC-accredited processing, and same-day delivery across multiple U.S. regions.

• Drove 76 NPS (2x nearest competitor) and achieved 5% dollar-share growth from zero presence by building end-to-end commercial infrastructure (brand, digital demand engine, CRM, content, sales-marketing alignment).
• $26M in new-account revenue influenced and $6.5M pipeline delivered at a 5:1 ROI by directing $1M+ digital investment across search, social, display, and email.
• Produced a 45% lift in appointment requests and a 32% reduction in cost-per-lead through performance marketing and demand-gen optimization.
• Designed and launched the first Loss Optimization Program, generating $5M incremental revenue (≈5% of company revenue) and establishing a brand-equity platform valued at $8–10M annual EBITDA.
• Built a scalable pipeline and demand engine with a lean 3-person team, enabling a 41% sales increase from lead generation and sustained profitable growth capability.

• Built and executed a comprehensive marketing and commercial plan that supported an $85M operating plan, $25M in earnings and $12M in cash flow.
• Reorganized and scaled the marketing organization into a performance-focused team spanning brand, research, product, and communications.
• Created a long-term brand-equity strategy from customer insights projected to deliver $5–10M in annual EBITDA.
• Established predictable demand and revenue streams through performance marketing, channel alignment and product initiatives.

PlayPower is a family of brands and a world leader in commercial recreation equipment — from playgrounds to waterfront solutions and shade structures — supporting communities with design, manufacturing, and consulting services.

• Delivered a $150M earnings target across five North American commercial brands by unifying brand strategy and positioning.
• Built a single commercial platform and aligned ten direct reports to one go-to-market approach without external agency support.
• Established consistent value positioning, a shared messaging framework, and commercial standards across five distinct brands in under 12 months.

Georgia‑Pacific is one of the world’s leading manufacturers and marketers of tissue, paper towels, tableware and other paper-based products, operating hundreds of facilities and serving global retail and foodservice customers.

• Generated $4.3M incremental EBITDA and achieved 10% dollar‑share growth for DIXIE® by rebuilding demand architecture around four high-yield seasonal occasions.
• Achieved a $1.80 ROI — the highest in three years — by refocusing promotional cadence and seasonal activation.
• Reduced advertising & consumer spend by 15% while increasing marketing effectiveness by 20% via a cross-functional Holistic Investment Review that eliminated non-incremental spend.

• Delivered $3M incremental EBITDA and 17% dollar-share growth for BRAWNY® by identifying an ignored emotional white space and repositioning the brand around 'inner toughness'.
• Generated 170M media impressions and elevated brand visibility through a high-impact Wounded Warrior Foundation cause-marketing campaign.
• Built a 4-year strategic roadmap that reversed a brand at-risk of delisting, producing 5% dollar-share growth and $10M in annual EBITDA.

• Delivered a $252M operating plan and $41M in earnings for BRAWNY® while generating $9M in cash flow.
• Led a cause-marketing initiative (Wounded Warrior Foundation) that drove brand relevance and high media reach.
• Developed a 5‑year innovation pipeline and strategic roadmap that restored distribution health and long-term brand profitability.

The NUTRO Company (Mars, Inc. division) is a premium natural pet‑food and treat company focused on high-quality ingredients and retail partnerships across pet specialty and mass channels.

• Managed a $438M operating plan and delivered $24M in earnings and $10M cash flow for Natural Choice and MAX® Dog portfolios.
• Led new-product development and launches driven by consumer insight, and created a 5‑year innovation pipeline to support sustainable growth.
• Coordinated cross-functional commercialization across PetSmart, Petco and other retail partners to maximize launch availability and sell-through.

Mars, Inc. (including Nutro and Greenies) is a global family-owned manufacturer across petcare, confectionery and other consumer categories—known for consumer brands and retail partnerships in pet specialty and mass channels.

• Powered the two largest Nutro product launches in company history (Grain Free and Small Breed), driving $50M in sales through an integrated $10M campaign that produced 10% volume growth and doubled site traffic.
• Developed business cases and executed launches without syndicated data, navigating manufacturing constraints to maximize retail availability.
• Protected $100M revenue-at-risk for Greenies by developing a market-modification strategy that regained distribution, grew share by 2 points, and secured a 2‑year Petco agreement across ~1,000 stores.

• Delivered 10% brand growth and a 4% share increase in the Pet Specialty channel for GREENIES® Care & Treats.
• Built a 5‑year innovation pipeline to drive sustained category and share growth.
• Executed commercial strategies to defend and expand retail distribution and consumer loyalty.

• Led retail programs and packaging redesign initiatives that improved in‑store execution and brand visibility across Coca‑Cola Trademark.
• Received recognition for innovative retail engagement and contributed to measurable uplift in shelf performance and consumer awareness.
• Built cross-functional capabilities in integrated marketing and commercial execution applied across a broad brand portfolio.

The Coca‑Cola Company is a global beverage leader with a broad portfolio (Coca‑Cola, Sprite, Minute Maid, Dasani, Fanta, and many others) and deep global distribution through bottling partners.

• Relaunched Vanilla Coca‑Cola with a Guinness World Record PR activation viewed by 23M people while working with <20% of the original launch budget.
• Delivered 9M incremental cases for Sprite on a $90K investment by creating a first‑of‑its‑kind retail activation tied to NBA All‑Star programming.
• Owned integrated marketing and cross-functional commercial disciplines across a $900M+ beverage portfolio, building repeatable frameworks later applied across roles.

• Led Nutro’s two largest launches (Grain Free, Small Breed) — delivering the biggest launch in company history, 10% brand volume growth and a 100% increase in site traffic.
• Built a 5‑year innovation pipeline and stage‑gate framework to shift the organization from reactive launches to a repeatable, insight-driven growth engine.
• Relaunched Vanilla Coca‑Cola (low-budget relaunch) achieving massive earned reach (23M views) and retail execution exceeding outlet targets; delivered high-impact Sprite retail innovations and experiential activations.

• Conceptualized and launched the LeBron James 'Stylin'' 2‑liter packaging innovation — the first packaging initiative of its kind for Sprite.
• Pioneered Sprite’s first-ever NBA All‑Star consumer online retail promotion, blending sports marketing and e‑commerce to drive incremental distribution and sales.
• Led cross‑functional planning and execution of celebrity-linked packaging and digital retail activations that exceeded outlet and customer targets.

INROADS is a nonprofit organization that creates pathways to internships and careers for ethnically diverse high school and college students across the United States.

• Designed and implemented a novel placement process for graduating seniors, increasing job offers made by 20%.
• Improved organizational placement outcomes through process innovation and stakeholder engagement across corporate partners and campus teams.

Procter & Gamble (P&G) is a leading multinational consumer goods company with global brands across beauty, grooming, fabric & home care, baby care and healthcare.

• Delivered $1.8M incremental paper sales (48% increase) and 25% volume growth across three NYC accounts while managing P&G’s top Northeast paper customer.
• Directed cross-functional resources valued at $500M as Corporate Operations Manager to ensure commercial execution and account performance.
• Built deep field-sales and key-account expertise over a decade in sales, commercial operations and retailer management prior to transition into brand roles.