Alex H.

Fresh and Only Marketing — boutique content-marketing consultancy specializing in B2B, SaaS, and AI companies. Services include messaging, content strategy, content operations, and demand-generation content.

• Founded and scaled a content marketing consultancy focused on B2B/SaaS/AI clients; led strategy, execution, and client relationships.
• Led D2iQ rebrand engagement: audited 300+ content assets, identified update/repurpose opportunities, and defined a content roadmap.
• Designed and rolled out a messaging‑house framework and bills of materials to unify storytelling across sales, product, and marketing channels.
• Implemented Wrike and established milestone-driven workflows to improve cross-functional collaboration and on-time delivery.
• Advised clients on SEO, content strategy, and demand-generation tactics; produced content that supported pipeline and growth objectives.

D2iQ offers elastically run containers and data services at scale, with complete hybrid cloud portability — an enterprise Kubernetes platform provider.

• Owned global content strategy and led the company through a major rebrand and multiple product launches.
• Scaled a global content operation that directly contributed ~33% of marketing-sourced revenue.
• Improved project completion rates from 84% to 98% by optimizing workflows and clarifying cross-team alignment.
• Launched targeted prospecting and nurture email programs that increased sales-ready leads by 50%.
• Translated technical engineering concepts into clear customer-facing narratives to accelerate adoption and sales enablement.

LinkedIn — the professional networking platform connecting professionals, powering career development, social selling, and B2B marketing.

• Built and scaled a global content engine for LinkedIn Sales Solutions that delivered daily social-selling insights and powered social and demand-generation channels.
• Designed and executed funnel-based campaigns combining inbound and paid media to accelerate pipeline growth.
• Developed a keyword glossary based on buyer intent to align content to funnel stages and improve measurement.
• Established performance-tracking across funnel, campaign, and channel metrics to optimize content quickly and iteratively.
• Operated at the intersection of content, demand gen, and sales enablement to increase content impact across the buyer journey.

PayPal — digital payments platform enabling consumers and businesses to send and receive payments online and via mobile.

• Served as head writer for a PayPal website rebrand tied to the PayPal Here and redesigned mobile app launches on a tight three-month timeline.
• Collaborated with UX designers to reimagine site structure and copy; removed 48 redundant pages to streamline user journeys and improve UX.
• Developed a new messaging framework and site copy aligned to product positioning and launch goals.
• Delivered high-visibility creative that generated broad media coverage across TechCrunch, CNet, The New York Times, FastCoDesign, and others.

Salesforce — global cloud CRM company delivering subscription-based business software and customer-success platforms.

• Owned SEO-driven content strategy for Salesforce Small Business (Desk.com), producing keyword-optimized content and link strategies.
• Delivered a 41% year-over-year increase in organic traffic through a targeted keyword strategy and content program.
• Optimized SEO channels and on-site content to lift visitor-to-lead conversion by 1.2%.
• Developed and executed a lead-nurture program that drove a 35% increase in sales-ready leads.
• Produced ebooks, infographics, and digital ads and managed messaging across multiple company rebrands to preserve clarity and continuity.

Enloop — SaaS product for business planning, financial forecasting, and automated business-plan generation used by small businesses and entrepreneurs.

• Shaped the brand voice and translated the founder’s vision into website copy, product descriptions, and marketing content.
• Built keyword-driven blog and page strategies to improve organic visibility and support lead generation.
• Owned marketing, product, and brand messaging for a self-funded fintech startup, optimizing the site for SEO and conversions.
• Wrote press materials and positioned the product to secure coverage in Entrepreneur, INC, CNN Money, Forbes, and MSNBC.

Edelman — global communications and public-relations firm partnering with leading brands to build and protect reputation through marketing, PR, and experiential work.

• Lead copywriter for Levi’s 'Shape What’s to Come' campaign focused on engaging a millennial female audience.
• Wrote website copy, promo-video script and documentary, and developed the copy strategy for the ambassador contest and campaign site.
• Coordinated a livestreamed promo event with Zooey Deschanel and produced a TEDTalk-style global event to amplify the campaign.
• Aligned creative, PR, and design teams to shift Levi’s brand storytelling and broaden appeal among women.

Independent freelance copywriter — produced creative and interactive campaigns for major consumer brands across digital, mobile, and experiential channels.

• Conceived and wrote the Coca‑Cola mobile game 'Mortar Men' and contributed to the Walmart grocery-line launch.
• Delivered creative work for Coca‑Cola, Walmart, PG&E, LG, Vitamin Water, Under Armour, and other major brands.
• Campaigns earned industry recognition including the SXSW Outstanding Website Award (Happiness Factory 3), Cannes Cyber Lions finalist, Creative Magazine award, and Mixx ‘Best in Show’.
• Gained hands-on experience across UX, interaction design, and campaign copy for high-profile integrated initiatives.

Wcities — provider of city guides, travel content, and location-based information for events, travel, and entertainment.

• Managed an international team of writers producing travel reviews, city guides, and event coverage for Yahoo! Travel properties.
• Wrote in-depth city guides and destination reviews while pitching and developing creative story ideas.
• Edited submissions from freelance and in-house writers to ensure editorial quality, accuracy, and audience relevance.
• Maintained content standards and helped grow audience engagement through targeted editorial planning.