Alex H.

Experience

• Fresh and Only Marketing

  Founder and CEO

  Jan 2020 - Present

  Fresh and Only Marketing — boutique content-marketing consultancy specializing in B2B, SaaS, and AI companies. Services include messaging, content strategy, content operations, and demand-generation content.

  • Founded and scaled a content marketing consultancy focused on B2B/SaaS/AI clients; led strategy, execution, and client relationships.
  • Led D2iQ rebrand engagement: audited 300+ content assets, identified update/repurpose opportunities, and defined a content roadmap.
  • Designed and rolled out a messaging‑house framework and bills of materials to unify storytelling across sales, product, and marketing channels.
  • Implemented Wrike and established milestone-driven workflows to improve cross-functional collaboration and on-time delivery.
  • Advised clients on SEO, content strategy, and demand-generation tactics; produced content that supported pipeline and growth objectives.
• 

  D2iQ

  Global Director of Content Marketing

  Oct 2018 - Jan 2020

  D2iQ offers elastically run containers and data services at scale, with complete hybrid cloud portability — an enterprise Kubernetes platform provider.

  • Owned global content strategy and led the company through a major rebrand and multiple product launches.
  • Scaled a global content operation that directly contributed ~33% of marketing-sourced revenue.
  • Improved project completion rates from 84% to 98% by optimizing workflows and clarifying cross-team alignment.
  • Launched targeted prospecting and nurture email programs that increased sales-ready leads by 50%.
  • Translated technical engineering concepts into clear customer-facing narratives to accelerate adoption and sales enablement.
• 

  LinkedIn

  Head of Global Content Marketing, LinkedIn Sales Solutions

  Jan 2015 - Dec 2018

  LinkedIn — the professional networking platform connecting professionals, powering career development, social selling, and B2B marketing.

  • Built and scaled a global content engine for LinkedIn Sales Solutions that delivered daily social-selling insights and powered social and demand-generation channels.
  • Designed and executed funnel-based campaigns combining inbound and paid media to accelerate pipeline growth.
  • Developed a keyword glossary based on buyer intent to align content to funnel stages and improve measurement.
  • Established performance-tracking across funnel, campaign, and channel metrics to optimize content quickly and iteratively.
  • Operated at the intersection of content, demand gen, and sales enablement to increase content impact across the buyer journey.
• 

  PayPal

  Freelance Senior Copywriter

  Jan 2011 - Dec 2011

  PayPal — digital payments platform enabling consumers and businesses to send and receive payments online and via mobile.

  • Served as head writer for a PayPal website rebrand tied to the PayPal Here and redesigned mobile app launches on a tight three-month timeline.
  • Collaborated with UX designers to reimagine site structure and copy; removed 48 redundant pages to streamline user journeys and improve UX.
  • Developed a new messaging framework and site copy aligned to product positioning and launch goals.
  • Delivered high-visibility creative that generated broad media coverage across TechCrunch, CNet, The New York Times, FastCoDesign, and others.
• 

  Salesforce

  Global Content Marketing Manager

  Jan 2011 - Dec 2014

  Salesforce — global cloud CRM company delivering subscription-based business software and customer-success platforms.

  • Owned SEO-driven content strategy for Salesforce Small Business (Desk.com), producing keyword-optimized content and link strategies.
  • Delivered a 41% year-over-year increase in organic traffic through a targeted keyword strategy and content program.
  • Optimized SEO channels and on-site content to lift visitor-to-lead conversion by 1.2%.
  • Developed and executed a lead-nurture program that drove a 35% increase in sales-ready leads.
  • Produced ebooks, infographics, and digital ads and managed messaging across multiple company rebrands to preserve clarity and continuity.
• 

  Enloop

  Freelance Content Marketing Manager

  Jan 2010 - Dec 2011

  Enloop — SaaS product for business planning, financial forecasting, and automated business-plan generation used by small businesses and entrepreneurs.

  • Shaped the brand voice and translated the founder’s vision into website copy, product descriptions, and marketing content.
  • Built keyword-driven blog and page strategies to improve organic visibility and support lead generation.
  • Owned marketing, product, and brand messaging for a self-funded fintech startup, optimizing the site for SEO and conversions.
  • Wrote press materials and positioned the product to secure coverage in Entrepreneur, INC, CNN Money, Forbes, and MSNBC.
• 

  Edelman

  Freelance Senior Copywriter

  Jan 2010 - Dec 2010

  Edelman — global communications and public-relations firm partnering with leading brands to build and protect reputation through marketing, PR, and experiential work.

  • Lead copywriter for Levi’s 'Shape What’s to Come' campaign focused on engaging a millennial female audience.
  • Wrote website copy, promo-video script and documentary, and developed the copy strategy for the ambassador contest and campaign site.
  • Coordinated a livestreamed promo event with Zooey Deschanel and produced a TEDTalk-style global event to amplify the campaign.
  • Aligned creative, PR, and design teams to shift Levi’s brand storytelling and broaden appeal among women.

• Freelance

  Freelance Junior Copywriter

  Jan 2008 - Dec 2010

  Independent freelance copywriter — produced creative and interactive campaigns for major consumer brands across digital, mobile, and experiential channels.

  • Conceived and wrote the Coca‑Cola mobile game 'Mortar Men' and contributed to the Walmart grocery-line launch.
  • Delivered creative work for Coca‑Cola, Walmart, PG&E, LG, Vitamin Water, Under Armour, and other major brands.
  • Campaigns earned industry recognition including the SXSW Outstanding Website Award (Happiness Factory 3), Cannes Cyber Lions finalist, Creative Magazine award, and Mixx ‘Best in Show’.
  • Gained hands-on experience across UX, interaction design, and campaign copy for high-profile integrated initiatives.
• 

  Wcities

  Assistant Copy Editor

  Jan 2006 - Dec 2008

  Wcities — provider of city guides, travel content, and location-based information for events, travel, and entertainment.

  • Managed an international team of writers producing travel reviews, city guides, and event coverage for Yahoo! Travel properties.
  • Wrote in-depth city guides and destination reviews while pitching and developing creative story ideas.
  • Edited submissions from freelance and in-house writers to ensure editorial quality, accuracy, and audience relevance.
  • Maintained content standards and helped grow audience engagement through targeted editorial planning.