- SalesConsultant
Learn what a sales consultant does, common services they provide, and when companies should hire a sales consultant to improve revenue growth.
Austin, TX, USA
With a quarter-century in sculpting sales strategies and fostering international business expansions, Troy Cross stands as a vanguard for tech startups aiming for global dominance. At the helm of Crucis Advisors and Ozmo, Inc., his acumen in navigating complex negotiations, developing market strategies, and leading high-caliber teams has spearheaded remarkable revenue growths and successful exits. Troy's dedication to excellence and innovative problem-solving continues to carve pathways for tech ventures to scale and thrive.
Ask me why.
Mentor and Judge
Jan 2019 - Present
Advisor
Jun 2018 - Present
Vice President of Sales
Jan 2018 - Present
As a member of the leadership team, scaled revenue by 300% and amplified customer growth by 500% through process management, sales leadership, and team mentorship.
Principal and Managing Director
Dec 2012 - Present
Crucis Advisors enables technology companies to achieve their market and business development goals. With expertise in global markets, Crucis can kickstart, supplement, train, or create your sales and business development organization.
Merger Integration Consultant
Oct 2022 - Apr 2023
Growth Consultant
Sep 2022 - Jun 2025
Consultant
Feb 2019 - Feb 2020
Advisor
Dec 2017 - Oct 2025
Senior Sales Consultant
Nov 2017 - Jul 2019
Senior Consultant
Sep 2016 - Jan 2021
Mentor
Jan 2016 - Dec 2017
Consultant
Jan 2016 - Dec 2018
Founding Board Member
Jan 2015 - Jan 2024
VP of Business Development (aquired by Microsoft)
Jan 2015 - Dec 2016
Vice President of Business Development (aquired by Pinterest)
Jan 2013 - Jan 2015
Vice President, Americas and Asia (aquired by Nuance)
Jan 2008 - Oct 2012
Director - Channel Management (Sylantro, acquired by Broadsoft/Cisco)
Jan 2006 - Dec 2008
Director - Business Development (aquired by Mavenir)
Jan 2001 - Dec 2005
Director - Technology and Product Development
Jan 1993 - Dec 2000