Strategic Sales Maestro & Tech Sector Visionary | Transforming Startups into Global Titans
With a quarter-century in sculpting sales strategies and fostering international business expansions, Troy Cross stands as a vanguard for tech startups aiming for global dominance. At the helm of Crucis Advisors and Ozmo, Inc., his acumen in navigating complex negotiations, developing market strategies, and leading high-caliber teams has spearheaded remarkable revenue growths and successful exits. Troy's dedication to excellence and innovative problem-solving continues to carve pathways for tech ventures to scale and thrive.
Siri exists on your iPhone, in part, through my work at Vlingo.
Ask me why.
Experience
Jan 2019 — Present
MassChallenge
Mentor and Judge
Jun 2018 — Present
Mio
Advisor
Jan 2018 — Present
Ozmo, Inc
Vice President of Sales
As a member of the leadership team, scaled revenue by 300% and
amplified customer growth by 500% through process management, sales
leadership, and team mentorship.
Forged strategic partnerships with AT&T, Google, and Dish, culminating in multimillion-dollar contracts.
Championed thought leadership initiatives, establishing Ozmo as a trusted partner in tech support via industry events and conference speaking engagements.
Dec 2012 — Present
Crucis Advisors
Principal and Managing Director
Crucis Advisors enables technology companies to achieve their market and business development goals. With expertise in global markets, Crucis can kickstart, supplement, train, or create your sales and business development organization.
Get your CEO off the road and running their business
Develop and execute and market strategies
International business development entry
Sales employee development
Pipeline creation, execution, and management
Complex relationship and contract negotiations
Oct 2022 — Apr 2023
EmpowerMe Wellness
Merger Integration Consultant
Sep 2022 — Jun 2025
viiz communications
Growth Consultant
Feb 2019 — Feb 2020
ClimaCell
Consultant
Dec 2017 — Oct 2025
Thingthing
Advisor
Nov 2017 — Jul 2019
Light
Senior Sales Consultant
Sep 2016 — Jan 2021
Single Digits, Inc.
Senior Consultant
Jan 2016 — Dec 2017
Startup Next
Mentor
Jan 2016 — Dec 2018
Doblet
Consultant
Jan 2015 — Jan 2024
3P
3 Parts Love
Founding Board Member
Jan 2015 — Dec 2016
Maluuba
VP of Business Development (aquired by Microsoft)
Jan 2013 — Jan 2015
Fleksy keyboard SDK
Vice President of Business Development (aquired by Pinterest)
Jan 2008 — Oct 2012
Vlingo
Vice President, Americas and Asia (aquired by Nuance)
Sales and Managerial leadership for leading mobile speech recognition firm.
Led Sales and Business Development from pre-revenue to successful $220M+ exit/acquisition by Nuance.
Managed core team of talented sales persons to aggressively capture market share with wireless carriers and device manufacturers including foundational relationships including Samsung, AT&T, Blackberry, and Yahoo.
Expanded sales and business development efforts to the Automotive and Consumer Electronics market establishing customer relationships with companies such as Honda, Clarion, LG, and Sony.
Jan 2006 — Dec 2008
Cisco
Director - Channel Management (Sylantro, acquired by Broadsoft/Cisco)
Jan 2001 — Dec 2005
Comverse Technology, Inc.
Director - Business Development (aquired by Mavenir)
