Troy Cross

Austin, TX, USA

Strategic Sales Maestro & Tech Sector Visionary | Transforming Startups into Global Titans

With a quarter-century in sculpting sales strategies and fostering international business expansions, Troy Cross stands as a vanguard for tech startups aiming for global dominance. At the helm of Crucis Advisors and Ozmo, Inc., his acumen in navigating complex negotiations, developing market strategies, and leading high-caliber teams has spearheaded remarkable revenue growths and successful exits. Troy's dedication to excellence and innovative problem-solving continues to carve pathways for tech ventures to scale and thrive.

Troy Cross

Work

  • Siri exists on your iPhone, in part, through my work at Vlingo.

    Siri exists on your iPhone, in part, through my work at Vlingo.

    Ask me why.

Experience

  • MassChallenge

    MassChallenge

    Mentor and Judge

    Jan 2019 - Present

  • Mio

    Mio

    Advisor

    Jun 2018 - Present

  • Ozmo, Inc

    Ozmo, Inc

    Vice President of Sales

    Jan 2018 - Present

    As a member of the leadership team, scaled revenue by 300% and amplified customer growth by 500% through process management, sales leadership, and team mentorship.

    • Forged strategic partnerships with AT&T, Google, and Dish, culminating in multimillion-dollar contracts.
    • Championed thought leadership initiatives, establishing Ozmo as a trusted partner in tech support via industry events and conference speaking engagements.
  • Crucis Advisors

    Crucis Advisors

    Principal and Managing Director

    Dec 2012 - Present

    Crucis Advisors enables technology companies to achieve their market and business development goals. With expertise in global markets, Crucis can kickstart, supplement, train, or create your sales and business development organization.

    • Get your CEO off the road and running their business
    • Develop and execute and market strategies
    • International business development entry
    • Sales employee development
    • Pipeline creation, execution, and management
    • Complex relationship and contract negotiations
  • EmpowerMe Wellness

    EmpowerMe Wellness

    Merger Integration Consultant

    Oct 2022 - Apr 2023

  • viiz communications

    viiz communications

    Growth Consultant

    Sep 2022 - Jun 2025

  • ClimaCell

    ClimaCell

    Consultant

    Feb 2019 - Feb 2020

  • Thingthing

    Thingthing

    Advisor

    Dec 2017 - Oct 2025

  • Light

    Light

    Senior Sales Consultant

    Nov 2017 - Jul 2019

  • Single Digits, Inc.

    Single Digits, Inc.

    Senior Consultant

    Sep 2016 - Jan 2021

  • Startup Next

    Startup Next

    Mentor

    Jan 2016 - Dec 2017

  • Doblet

    Doblet

    Consultant

    Jan 2016 - Dec 2018

  • 3 Parts Love

    Founding Board Member

    Jan 2015 - Jan 2024

  • Maluuba

    Maluuba

    VP of Business Development (aquired by Microsoft)

    Jan 2015 - Dec 2016

  • Fleksy keyboard SDK

    Fleksy keyboard SDK

    Vice President of Business Development (aquired by Pinterest)

    Jan 2013 - Jan 2015

  • Vlingo

    Vlingo

    Vice President, Americas and Asia (aquired by Nuance)

    Jan 2008 - Oct 2012

    • Sales and Managerial leadership for leading mobile speech recognition firm.
    • Led Sales and Business Development from pre-revenue to successful $220M+ exit/acquisition by Nuance.
    • Managed core team of talented sales persons to aggressively capture market share with wireless carriers and device manufacturers including foundational relationships including Samsung, AT&T, Blackberry, and Yahoo.
    • Expanded sales and business development efforts to the Automotive and Consumer Electronics market establishing customer relationships with companies such as Honda, Clarion, LG, and Sony.
  • Cisco

    Cisco

    Director - Channel Management (Sylantro, acquired by Broadsoft/Cisco)

    Jan 2006 - Dec 2008

  • Comverse Technology, Inc.

    Comverse Technology, Inc.

    Director - Business Development (aquired by Mavenir)

    Jan 2001 - Dec 2005

  • AT&T

    AT&T

    Director - Technology and Product Development

    Jan 1993 - Dec 2000

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