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Erik Ulin
New York, NY, USA
Fractional and Interim C-Suite Services
Team-oriented executive in the intersection of fashion and technology with standout combination of experience as a successful operator, as well as a strategic and financial advisor to boards and investors, with extensive international experience. Proven builder and motivator of high performing teams, confident hands-on leader with superior interpersonal skills and technical abilities.
Work
- https://ghst.io
World's leading B2B marketplace for excess inventory.
First senior hire as SVP of Revenue and Operations, building and leading a team of 30+ across functions of sales, business development, marketing, and logistics.
Successfully raised the Series B round of $30MM during my tenure, as we were exponentially increasing sales.
Threedium
https://threedium.io/Leading product visualization platform using cutting edge 3D/AR technology.
I served as interim head of US Sales & Business Development, leading a team of three sales executives and reported to the global COO. During this time we more than doubled sales across apparel and luxury clients, as well as opening the B2B vertical.
MAISON de SABRÉ | Australia Official Website
https://www.maisondesabre.comLeading accessible luxury bag and accessories brand out of Australia, which has grown rapidly on their DTC channel.
Hired as special advisor to the co-founders/co-CEOs for offline strategy in US and Europe. Ongoing engagement and I am driving launches in major department stores, as well as retail rollout.
SoldThrough | Marketplace | DTC
https://www.soldthrough.comSoldThrough helps connect International Brands to US Customers by enabling Marketplace and Dropship capabilities. We offer merchandising, planning, logistics, and technical services to quickly expand your distribution.
I partnered with the founder & CEO of SoldThrough to professionalize their sales and revenue operations, including implementing of CRM, BD and Sales processes, implementation of pricing tiers and sales process automations.
I am an ongoing advisor with SoldThrough and partner with them on new brands and processes.
Experience
0600 LLC
Managing Partner
Oct 2023 - Present
0600 LLC is a boutique consulting firm specializing in fractional and interim C-suite services for companies operating at the intersection of fashion, retail, and technology. With deep expertise in wholesale, digital commerce, and market expansion, we help brands and tech platforms navigate complex retail landscapes and accelerate growth in the U.S. market.
Goodwill Industries of Greater New York and Northern New Jersey
Board Member
Oct 2022 - Present
Goodwill Industries of Greater New York and Northern New Jersey, Inc. (Goodwill NYNJ) is a 501(c)(3) nonprofit organization which operates 27 retail stores and donation centers throughout the region powered by donations of clothing and household items. Goodwill NYNJ translates those donations into workforce development services for people with disabilities and the unemployed. For over 107 years, the agency’s mission has been to empower individuals with disabilities and other barriers to employment to gain independence through the power of work. Annually, Goodwill NYNJ provides services to thousands of New York City Metropolitan Area residents - in workforce development, services for individuals with disabilities and retail training leading to employment to build better lives for participants and their families. Learn more about Goodwill NYNJ at http://www.goodwillnynj.org; follow us on Twitter: @GoodwillNYNJ; and find us on Facebook or Instagram: GoodwillNYNJ.
Ghost
SVP, Revenue & Operations
Sep 2022 - Oct 2023
Ghost is building the world’s most effective platform for surplus inventory. Our platform solves the frustrations that have held back brands for far too long. By combining user-friendly technology with industry data, we’re shaping the future of retail and offering an all-in-one solution for buying and selling goods effortlessly.
- Ghosts, Inc. is a privately funded B2B marketplace specializing in excess inventory across apparel, beauty, and home goods. In my role as Senior Vice President, I am responsible for overseeing all commercial aspects of the business, excluding technology and finance. I report directly to the co-founders.
NuORDER by Lightspeed
Vice President, Marketplaces
Jan 2020 - Sep 2022
- Leading B2B e-commerce SaaS solution primarily focused on the fashion apparel industry. Responsible for launching and developing the B2B Marketplace solution for new growth initiatives and business opportunities to enhance the NuORDER service offering. Reported directly to co-founder. (Acquired by Lightspeed, Jul 2021
UBM plc
President Men's Fashion
Nov 2015 - Dec 2017
UBM combined with Informa in June 2018 , creating a single, leading B2B information services group, and the largest B2B events and exhibitions organiser in the world. The new Informa Group, employing more than 11,000 people, will own and operate a portfolio of more than 500 leading exhibitions brands serving 15 core industry verticals through its exhibitions division, Informa Markets UBM's events will continue to serve a tremendous variety of different industry sectors – from furniture to fashion to pharma as part of Informa Markets as they continue to grow and flourish internationally.
- Head of PROJECT, The TENTS, The COLLECTIVE, POOLTRADESHOW
- Lead Sales, Marketing and Brand development for the leading men's fashion trade shows in North America; launched initiatives on industry education and bringing fashion technology into the world of fashion designers.
J.Lindeberg
President, USA
May 2011 - Oct 2015
HOUSE OF J.LINDEBERG Founded in Stockholm, Sweden, in 1996, J.Lindeberg was born out of an idea to inject style and energy to golf by changing how players all over the world dress on and off the course. Since then, the brand has continued to bridge the worlds of fashion and sports with irreverence, offering sophisticated, edgy and comfortable products for the modern active lifestyle. Its headquarters remain in Stockholm, but today, J.Lindeberg can be found in more than 35 countries. There are 157 J.Lindeberg stores in several of the major fashion capitals of the world, including New York, Copenhagen, Tokyo, Hong Kong and Shanghai. Wholesale distribution covers close to 2000 stores, including the leading high-end department and specialty stores around the world. WORK AT J.LINDEBERG J.Lindeberg is a global lifestyle brand with a vision of being the world’s most desirable and successful function and fashion brand of Scandinavian origin. With a unique fashion style that’s effortlessly sophisticated, yet supremely comfortable, we combine creativity and Scandinavian progressiveness to design function and fashion that is sustainably sourced – and delivered to our customers through a customer-focused, seamless experience. Working at J.Lindeberg gives you the opportunity to learn and grown with some of the most talented, fun and passionate people in the industry. If you like things to move fast, have an entrepreneurial spirit and never settle, you’ll fit right in. Innovation is close to our hearts and we continuously take action to minimize our impact on the world we live in. We work within different areas, but always as a team. We encourage communication and believe in building team spirit by working towards common goals. We'd love to hear from you, so please feel free to drop us a line. https://careers.jlindeberg.com/ https://www.jlindeberg.com/ https://www.jlindebergusa.com/
- Head of US subsidiary for global men’s apparel company J.Lindeberg; full responsibility for sales and distribution, P&L of two legal entities, covering wholesale (~300 accounts) and own retail (New York, Miami, Sawgrass and Los Angeles); HR responsibility for 15 direct reports, 35 total employees plus a sales force of 3 independent sales representatives.
FTI Consulting
Director
Dec 2009 - May 2011
FTI Consulting, Inc. is a global business advisory firm dedicated to helping organizations manage change, mitigate risk and resolve disputes: financial, legal, operational, political & regulatory, reputational and transactional. Our professionals work closely with clients to anticipate, illuminate and overcome complex business challenges and make the most of opportunities. Services: Antitrust Blockchain & Digital Assets Business Transformation & Strategy Cybersecurity Data & Analytics Dispute Advisory & International Arbitration E-Discovery & Managed Review ESG & Sustainability Information Governance, Privacy & Security Investigations & Monitorships Managed Services - Powered by AI Policy & Regulation Risk & Compliance Strategic Communications Strategy by FTI Delta Transactions Turnaround & Restructuring Valuation & Damages Industries: Aerospace & Defense Agriculture Airlines & Aviation Automotive & Industrial Construction, Projects & Assets Energy, Power & Products (EPP) Environmental Financial Services Healthcare & Life Sciences Hospitality, Gaming & Leisure Insurance Mining Private Equity Public Sector & Government Contracts Real Estate Retail & Consumer Products Telecom, Media & Technology (TMT) Transportation & Logistics
- Turnaround/Restructuring
- Intrawest, advisor to senior lenders out of court ($1.5B facility) – Analyzed overall business, performed credit support analyses, completed valuation of real estate assets, analyzed credit documentation and supported legal advisors in documentation process. Interacted with private equity sponsor, structured and developed reports to lending group Steering Committee.
- Lehman Brothers, advisor to the debtor in Chapter 11 – Analyzed and confirmed balances of $100B+ intercompany claims, participated in negotiations with international Lehman estates; analyzed and recommended strategies to maximize returns on credits held by the Estate.
FTI Consulting
Senior Consultant
Aug 2008 - Dec 2009
FTI Consulting, Inc. is a global business advisory firm dedicated to helping organizations manage change, mitigate risk and resolve disputes: financial, legal, operational, political & regulatory, reputational and transactional. Our professionals work closely with clients to anticipate, illuminate and overcome complex business challenges and make the most of opportunities. Services: Antitrust Blockchain & Digital Assets Business Transformation & Strategy Cybersecurity Data & Analytics Dispute Advisory & International Arbitration E-Discovery & Managed Review ESG & Sustainability Information Governance, Privacy & Security Investigations & Monitorships Managed Services - Powered by AI Policy & Regulation Risk & Compliance Strategic Communications Strategy by FTI Delta Transactions Turnaround & Restructuring Valuation & Damages Industries: Aerospace & Defense Agriculture Airlines & Aviation Automotive & Industrial Construction, Projects & Assets Energy, Power & Products (EPP) Environmental Financial Services Healthcare & Life Sciences Hospitality, Gaming & Leisure Insurance Mining Private Equity Public Sector & Government Contracts Real Estate Retail & Consumer Products Telecom, Media & Technology (TMT) Transportation & Logistics
- Turnaround Consulting/Restructuring
- Delphi Automotive, advisor to the debtor in Chapter 11 – Performed liquidation valuation of $13B balance sheet, including interaction with senior management, legal advisors and investment bankers; supported strategic planning group in business plan process and financial modeling.
- Mexican consumer retail group, advisor to the unsecured creditors out of court ($4B unsecured claims) – Analyzed vendor relationships, evaluated outstanding accounts payable and associated cash flows; analyzed organizational structure as well as cash management system.
Arthur D. Little
Consultant
Jan 2004 - Jun 2006
As people, organizations and societies embrace change at pace, its leaders must anticipate, innovate and transform ever faster. We help our clients overcome today’s most pressing challenges and seize tomorrow’s most promising opportunities. With a powerful blend of creative thinking and scientific rigor we link people, technology and strategy to find original and pragmatic ways to accelerate performance, innovate through convergence and digital, and make a positive impact on the world.
- Consultant in the Strategy and Organization practice of Arthur D. Little in Stockholm, Sweden.
- Assessed market potential and presented commercial due diligence of a health care service provider, resulting in $250M investment by major international private equity firm.
- Performed market analysis and valuation of R&D portfolio of Swedish biotechnology company in preparation for $600M IPO; IPO successfully carried out on the Stockholm Stock Exchange.
- Identified capital reduction potential of 25% ($10M) for a global chemicals manufacturer; designed solution concept to improve customer service and production planning.
- Operational case leader for developing tool and process for financial control in Swedish industrial production plant; tool utilized to implement major improvements in financial reporting and communication to company HQ.