Vicki L.

Brandkind Community is a social enterprise focused on strategic branding for smaller social enterprises and charities.

Sophisticated Cocktail Co offers ready-to-drink cocktails in eco-friendly packaging with a focus on sustainability.

• Developed and executed go-to-market Marketing and PR strategy for Servicely.ai including market research, segmentation, positioning, and digital media execution.
• Led website design, content strategy roll-out, social media marketing, SEO management, and product placement strategy.
• Achieved a significant increase in brand visibility and engagement, resulting in a 30% growth in customer acquisition and retention.

• Creating and delivering course material across APAC for Marketing Magazine Singapore for Brands, Agencies and Publishers on Programmatic Advertising for beginners and advanced buyers.
• Tailoring specific training material for in-house teams, and for training institutions.
• Advisor and Consultant to several high profile Marketers, Media Owners, Agencies, Technology Vendors and Start-ups, specialising in Digital media review, Adtech review and selection, Market Expansion, Social Media Marketing, and Investor pitching.

• Led the evaluation of Digital media Advertising technology platforms for Telstra, resulting in the acquisition of a video ad server Video Plaza and a video content delivery platform Ooyala,
• Collaborated with major broadcaster and media companies like Telstra, Hotstar India, Viacom18, and StarHub to implement these platforms and help them effectively monetise their digital audiences.
• Helped customers transition from traditional TV to digital screens, reclaiming TV dollars in the digital world.

• Led the evangelization of a disruptive product to global DOOH vendors and programmatic buyers, resulting in successful integrations with major players and expansion to international markets.
• Implemented key technology and commercial partnerships to revolutionize the way DOOH is bought and sold.
• Spearheaded the concept of using programmatic buying to transform the traditional OOH industry.

• Led evaluation of Ad Tech businesses in the ecosystem, focusing on video and programmatic to build a comprehensive Video strategy for Telstra media.
• Identified M&A, investment, and JV opportunities, leading to successful acquisitions of Ooyala and VideoPlaza.
• Executed transactions to completion and successfully integrated platforms, enhancing Telstra's position in the Video Software space.

• Established and managed SpotXchange APAC operations, including setting up Australian entity and recruiting local staff.
• Managed P&L, set yearly revenue quota, and established partnerships and revenue streams for Video DSP's and Publishers in Australia, SE Asia, and Japan.

Tribal Fusion (Division of Exponential) is a company specializing in digital and ad network solutions.

• Launched the first international Ad network in Australia, leading market penetration and brand establishment.
• Developed strong relationships with digital media agencies to enhance market presence and revenue generation.
• Successfully maximized revenue from top ad agencies and clients by building relationships with key media professionals.
• Set revenue quotas and established business with local industry bodies, optimizing regional growth.

Vogue and Taste.com.au is a company specializing in integrated advertising solutions across luxury and FMCG sectors.

• Led the commercialization of online properties including Vogue.com.au, enhancing brand integration with print campaigns.
• Created and executed innovative advertising strategies for luxury and FMCG clients, optimizing cross-channel engagement.
• Successfully positioned online platforms as integral parts of clients' advertising campaigns, driving higher engagement.
• Cultivated relationships with luxury brand clients, enhancing Vogue's online advertising offerings and market presence.