Yohay E.

Experience

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  ProductBeacon

  Managing Director

  Jan 2026 - Present

  • ProductBeacon is a fractional product leadership practice and thought-leadership publisher.
  • Embedded CPO / VP Product capacity for growth-stage cyber, AI-platform, and enterprise-software companies, backed by an AI organization that brings the bench of a full team to the engagement.
  • What we bring:
  • Product strategy and portfolio: category framing, phase sequencing, roadmap, pricing and commercial architecture.
  • GTM and positioning: category narrative, messaging, competitive intelligence, launch.
  • Product requirements and delivery: authoring requirements, backlog and sprint direction, hands-on with engineering.
  • Thought leadership: The Vision to Value book (coming 2026), the open-source Product Org OS, and the Decision Provenance Standard (coming 2026).
  • ProductBeacon Research: market tracking and reports (e. g.
  • State of Cyber Security Markets 2026) covering the following markets: Cyber Security, AI Workforce / Agentic Operations, Digital Intelligence / Investigative Analytics, Workforce Engagement Management.
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  Axia Security

  Head of Product (Fractional)

  Jan 2026 - Present

  Insider risk isn't just a detection problem; Axia Security builds judgment-first Cyber AI tools to help security teams turn alerts into clear, defensible decisions.

  • Leading product and marketing at AXIA, a Cyber AI startup reinventing the enterprise response to insider risk.
  • Market and competitive intelligence: twelve-competitor tracker, weekly briefs, analyst monitoring.
  • Product strategy: category framing, phase sequencing from pilot to platform, and a design-partner program.
  • Positioning, messaging, branding: category narrative, brand story and stealth-to-launch arc.
  • Digital presence and content: production website, LinkedIn company page, and weekly content calendar.
  • Sales tools: interactive demo customized across verticals, partner-specific versions, investor and partner decks.
  • Pricing and commercial: two-tier pricing architecture, enterprise agreement, and commercial proposals.
  • Product requirements and R&D execution: authoring all product requirements and owning Confluence and JIRA.
  • Hands-on with engineering: backlog ownership, sprint direction, architecture calls, and delivery tracking.
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  Maad House

  Owner & Managing Director

  Jan 2026 - Present

  Maad House is an award-winning branding and design studio partnering with founders to deliver fast, high-quality brand, web, and creative execution for SMEs and scale-ups.

  • Partnering with founders across hospitality, food and drink, retail, wellness, legal, property, and professional services on brand, design, and go-to-market.
  • Brand and design partnership: strategic guidance on identity, visual systems, and brand direction while setting the studio's quality bar.
  • Go-to-market and commercial strategy: driving agency growth through positioning, pricing, and a cross-industry pipeline.
  • Digital presence: company website, LinkedIn page, and a structured content calendar.
  • Studio operations: delivery model definition, client engagement standards, and quality controls.
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  Maad House

  Owner, Maad.House (London, UK) 2024 – Present

  Jul 2025 - Present

  • Acquired Maad.House, a creative agency known for its work with EU and UK brands.
  • Provide strategic leadership and growth direction while the creative team delivers branding, packaging, and web experiences.
  • Focus on client work across hospitality, lifestyle, and professional services.
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  Cognyte

  VP Product

  Jun 2021 - May 2025

  Cognyte provides investigative analytics and AI-driven intelligence solutions that empower law enforcement, national security and military customers to generate actionable intelligence.

  • Led transformation and management of four core product lines in advanced intelligence analytics for national security and law enforcement.
  • Managed product lines that consistently generated $200M+ annually, materially supporting company revenue.
  • Rebuilt an end-to-end product organization of 30+ professionals across product, marketing, ops, BD, and value realization.
  • Led 6 directors and aligned a group of 400+ R&D developers to deliver market-leading products.
  • Rehabilitated the flagship intelligence solution, restoring trust and reigniting upgrade and expansion cycles.
  • Spearheaded new AI/ML/LLM-based products and set vision, roadmap, and go-to-market strategy for successful launches.
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  NICE Ltd

  General Manager, Multi-channel Recording LOB

  Nov 2020 - May 2021

  NICE is a global provider of cloud and on-prem enterprise software that helps organizations make smarter decisions via analytics of structured and unstructured data.

  • Owned all business aspects for NICE’s core multi-channel products: Recording, Compliance & Interaction Management, and Voice Biometrics.
  • Held full P&L responsibility for multi-channel portfolios generating $300M annually worldwide.
  • Led a team of 25 product professionals, including 4 directors, and guided a global R&D organization of ~200 developers.
  • Directed company-wide strategic initiatives to align product roadmaps with corporate objectives and market demand.
  • Presented Quarterly Business Reviews to the CEO with insights on performance, strategy, and future direction.
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  NICE Ltd

  VP Product

  May 2017 - Nov 2020

  • As VP Product, led Product Management for the Multi-channel Recording & Authentication Line of Business.
  • Drove double-digit growth by aligning product innovation with emerging enterprise market needs.
  • Managed a team of 15 product managers and coordinated hundreds of R&D developers to deliver market-leading solutions.
  • Defined and executed market and product strategies ensuring alignment with corporate goals and customer needs.
  • Maintained active market engagement with customers, analysts, and partners to validate GTM and product plans.
  • Oversaw product lifecycle from concept through roll-out to ensure successful market entry and sustained product success.
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  NICE Ltd

  Director of Business Operations

  Jan 2016 - May 2017

  • Led the Multi-channel Recording & Authentication business managing customer-facing teams for infrastructure, recording, and real-time authentication.
  • Oversaw business measurement, pipeline management, and acted as the primary sales liaison.
  • Drove strategic planning and coordinated cross-functional initiatives to support commercial objectives.
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  NICE Ltd

  Director of GTM Strategy and Business Development

  Nov 2014 - Jan 2016

  • Led business development and strategic initiatives for the Multi-channel Recording Line of Business.
  • Drove growth initiatives from concept to maturity and managed the partner and ecosystem landscape.
  • Coordinated strategic programs to accelerate product adoption and commercial outcomes.
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  NICE Ltd

  Contact Center Recording Business Owner

  May 2013 - Nov 2014

  • Led market strategy and solution management for NICE's Contact Center portfolio.
  • Owned go-to-market positioning and solution definition to meet enterprise contact center needs.
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  NICE Ltd

  LOB Product Leader

  Jan 2012 - May 2013

  • Served as program sponsor for Engage/AIR, managing market strategy for next‑gen Customer Journey and Enterprise Cloud offerings.
  • Managed the Social Media Analytics solution and owned end-to-end product management for the Manager On‑the‑Go tablet app.
  • Developed value propositions, go-to-market strategies, and pricing, presenting proposals to top enterprise leadership.
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  NICE Ltd

  Product Manager

  Apr 2008 - May 2012

  • Developed product strategy for the recording and interaction product line based on analysis of the global contact center market.
  • Defined product features to ensure scalability and performance across the entire portfolio.
  • Managed the hosted WFO/WFM offering for service providers.
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  Israeli Air Force

  Head of the Telephony Department

  Feb 2006 - Mar 2008

  The Israeli Air Force (חיל האוויר) is the aerial warfare branch of the IDF, responsible for protecting Israel's airspace, providing aerial support, and conducting intelligence and reconnaissance operations.

  • Led the Telephony Department, responsible for secure and reliable voice communications across air force operations.
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  Israeli Air Force

  Data Networks Team Leader

  Aug 2005 - Feb 2006

  • Led the Data Networks team, overseeing design and operation of critical air force network infrastructure.
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  Israeli Air Force

  Data Network Product Manager

  May 2003 - Aug 2005

  • Served as Data Network Product Manager, defining requirements and managing product lifecycle for air force network capabilities.
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  Israeli Air Force

  Network Support Team Manager

  May 2002 - May 2003

  • Managed the Network Support Team, providing operational support and maintenance for mission-critical communications systems.