Yohay E.

• ProductBeacon is a fractional product leadership practice and thought-leadership publisher.
• Embedded CPO / VP Product capacity for growth-stage cyber, AI-platform, and enterprise-software companies, backed by an AI organization that brings the bench of a full team to the engagement.
• What we bring:
• Product strategy and portfolio: category framing, phase sequencing, roadmap, pricing and commercial architecture.
• GTM and positioning: category narrative, messaging, competitive intelligence, launch.
• Product requirements and delivery: authoring requirements, backlog and sprint direction, hands-on with engineering.
• Thought leadership: The Vision to Value book (coming 2026), the open-source Product Org OS, and the Decision Provenance Standard (coming 2026).
• ProductBeacon Research: market tracking and reports (e. g.
• State of Cyber Security Markets 2026) covering the following markets: Cyber Security, AI Workforce / Agentic Operations, Digital Intelligence / Investigative Analytics, Workforce Engagement Management.

Insider risk isn't just a detection problem; Axia Security builds judgment-first Cyber AI tools to help security teams turn alerts into clear, defensible decisions.

• Leading product and marketing at AXIA, a Cyber AI startup reinventing the enterprise response to insider risk.
• Market and competitive intelligence: twelve-competitor tracker, weekly briefs, analyst monitoring.
• Product strategy: category framing, phase sequencing from pilot to platform, and a design-partner program.
• Positioning, messaging, branding: category narrative, brand story and stealth-to-launch arc.
• Digital presence and content: production website, LinkedIn company page, and weekly content calendar.
• Sales tools: interactive demo customized across verticals, partner-specific versions, investor and partner decks.
• Pricing and commercial: two-tier pricing architecture, enterprise agreement, and commercial proposals.
• Product requirements and R&D execution: authoring all product requirements and owning Confluence and JIRA.
• Hands-on with engineering: backlog ownership, sprint direction, architecture calls, and delivery tracking.

Maad House is an award-winning branding and design studio partnering with founders to deliver fast, high-quality brand, web, and creative execution for SMEs and scale-ups.

• Partnering with founders across hospitality, food and drink, retail, wellness, legal, property, and professional services on brand, design, and go-to-market.
• Brand and design partnership: strategic guidance on identity, visual systems, and brand direction while setting the studio's quality bar.
• Go-to-market and commercial strategy: driving agency growth through positioning, pricing, and a cross-industry pipeline.
• Digital presence: company website, LinkedIn page, and a structured content calendar.
• Studio operations: delivery model definition, client engagement standards, and quality controls.

• Acquired Maad.House, a creative agency known for its work with EU and UK brands.
• Provide strategic leadership and growth direction while the creative team delivers branding, packaging, and web experiences.
• Focus on client work across hospitality, lifestyle, and professional services.

Cognyte provides investigative analytics and AI-driven intelligence solutions that empower law enforcement, national security and military customers to generate actionable intelligence.

• Led transformation and management of four core product lines in advanced intelligence analytics for national security and law enforcement.
• Managed product lines that consistently generated $200M+ annually, materially supporting company revenue.
• Rebuilt an end-to-end product organization of 30+ professionals across product, marketing, ops, BD, and value realization.
• Led 6 directors and aligned a group of 400+ R&D developers to deliver market-leading products.
• Rehabilitated the flagship intelligence solution, restoring trust and reigniting upgrade and expansion cycles.
• Spearheaded new AI/ML/LLM-based products and set vision, roadmap, and go-to-market strategy for successful launches.

NICE is a global provider of cloud and on-prem enterprise software that helps organizations make smarter decisions via analytics of structured and unstructured data.

• Owned all business aspects for NICE’s core multi-channel products: Recording, Compliance & Interaction Management, and Voice Biometrics.
• Held full P&L responsibility for multi-channel portfolios generating $300M annually worldwide.
• Led a team of 25 product professionals, including 4 directors, and guided a global R&D organization of ~200 developers.
• Directed company-wide strategic initiatives to align product roadmaps with corporate objectives and market demand.
• Presented Quarterly Business Reviews to the CEO with insights on performance, strategy, and future direction.

• As VP Product, led Product Management for the Multi-channel Recording & Authentication Line of Business.
• Drove double-digit growth by aligning product innovation with emerging enterprise market needs.
• Managed a team of 15 product managers and coordinated hundreds of R&D developers to deliver market-leading solutions.
• Defined and executed market and product strategies ensuring alignment with corporate goals and customer needs.
• Maintained active market engagement with customers, analysts, and partners to validate GTM and product plans.
• Oversaw product lifecycle from concept through roll-out to ensure successful market entry and sustained product success.

• Led the Multi-channel Recording & Authentication business managing customer-facing teams for infrastructure, recording, and real-time authentication.
• Oversaw business measurement, pipeline management, and acted as the primary sales liaison.
• Drove strategic planning and coordinated cross-functional initiatives to support commercial objectives.

• Led business development and strategic initiatives for the Multi-channel Recording Line of Business.
• Drove growth initiatives from concept to maturity and managed the partner and ecosystem landscape.
• Coordinated strategic programs to accelerate product adoption and commercial outcomes.

• Led market strategy and solution management for NICE's Contact Center portfolio.
• Owned go-to-market positioning and solution definition to meet enterprise contact center needs.

• Served as program sponsor for Engage/AIR, managing market strategy for next‑gen Customer Journey and Enterprise Cloud offerings.
• Managed the Social Media Analytics solution and owned end-to-end product management for the Manager On‑the‑Go tablet app.
• Developed value propositions, go-to-market strategies, and pricing, presenting proposals to top enterprise leadership.

• Developed product strategy for the recording and interaction product line based on analysis of the global contact center market.
• Defined product features to ensure scalability and performance across the entire portfolio.
• Managed the hosted WFO/WFM offering for service providers.

The Israeli Air Force (חיל האוויר) is the aerial warfare branch of the IDF, responsible for protecting Israel's airspace, providing aerial support, and conducting intelligence and reconnaissance operations.

• Led the Telephony Department, responsible for secure and reliable voice communications across air force operations.

• Led the Data Networks team, overseeing design and operation of critical air force network infrastructure.

• Served as Data Network Product Manager, defining requirements and managing product lifecycle for air force network capabilities.

• Managed the Network Support Team, providing operational support and maintenance for mission-critical communications systems.