Heather H.

Zander Labs develops human-centered AI technologies and pBCIs, enhancing human-computer interaction and decision-making with AI that adapts to real-time brain activity.

• Architected a comprehensive marketing strategy aligned with business objectives, driving brand awareness and revenue growth.
• Launched a corporate social responsibility program, establishing company values and community impact initiatives.
• Built and mentored a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Directed brand management, content strategy, media relations, PR partnerships, and event execution to position the company as an industry thought leader.

• Orchestrated editorial content production pipeline, ensuring seamless coordination between teams while maintaining clients' high editorial standards.
• Managed cross-functional workflows, deadlines, and stakeholder collaboration to deliver strategic content advancing client business objectives.
• Ensured exceptional content quality, accuracy, and consistency across channels, safeguarding brand voice and integrity.
• Directed editorial standards to strengthen audience trust and brand reputation.

FIS is a leader in technology and services that helps businesses and communities thrive by advancing commerce and the financial world.

• Led a dynamic team to achieve a 13.5% year-over-year increase in creative deliverables by optimizing workflows and enhancing efficiency.
• Spearheaded the documentation and improvement of processes, significantly boosting transparency and productivity.
• Initiated a social innovation group, fostering the creation of cutting-edge deliverables and exploring new methodologies.
• Managed the implementation of a legal review process, ensuring compliance in marketing activities, while effectively managing budget and vendor relationships.

• Provided strategic creative and project management support for major corporate events and market research deliverables.
• Oversaw the production of over 13,000 deliverables annually across 8,000 projects, integrating creative traffic and project management functions to build a fully cross-trained team.
• Cultivated a people-first culture, empowering team members to tackle new challenges and grow professionally.
• Led major brand initiatives, including global brand rollouts and industry award applications, maintaining corporate style guides for consistency across communications.

• Led my team through the successful production of 200+ individual marketing deliverables monthly, driving increases in average client ROI per month.
• Generated new content marketing and public relations planning to provide strategic, data-driven structure for internal and external marketing initiatives.
• Introduced standards and best practices for content creation, distribution, optimization, and maintenance to save the department 10 hours monthly.
• Improved content governance and brand consistency across agency teams, maximizing cross-team collaboration and improving work accuracy and time spent by 10%.

• Managed a team of 15 creatives through a company rebrand, resulting in a 10x increase in ROI for our annual conference season
• Added company public relations ownership to responsibilities while overseeing the production schedule and workload of the creative team
• Orchestrated the development of creative storytelling across campaigns and channels, increasing incoming leads by 12% year-over-year
• Sold creative concepts and strategies to key internal/external stakeholders, increasing the size of client contracts and improving incoming revenue
• Generated strategic public relations plan and implemented PR outreach to maximize press coverage, including event outreach, press releases, and media contact management

• Led a team of B2B-focused marketing creatives through the creation and adoption of new brand guidelines.
• Planned and developed site content, style, and layout alongside design and SEO specialists.
• Managed the creation of lead-generating marketing deliverables and their distribution across digital and social media channels.
• Developed content strategies to align with short and long-term corporate marketing targets.
• Guided cross-team onboarding for new UI/UX website development and pitch process.
• Added career pathing tracks for the full creative team to plot clear development tracks,
• increase team satisfaction, and improve overall performance.

• Optimized the performance of a team of 15+ in-house and external content writers serving AMER, EMEA, and APAC markets.
• Orchestrated corporate strategic messaging for internal and external audiences.
• Served as founder and president of the CONNECTWISE Diversity Council Executive Board
• Expanded content processes to improve collaboration and conversational intelligence within and among teams.
• Generated new and innovative project concepts to establish the working direction for the production team.
• Produced thought-leadership content for the executive team including social media, press
• relations, and event presentation materials.

• Mentored content team to manage and refine performance
• Managed an annual operating budget of 100, 000
• Researched and assigned training opportunities for team growth while maintaining responsibility for executive and strategic content creation
• Expanded the content team from two to 15+ writers, managing their workflows, workloads, budgets, and timelines
• Contributed to team content creation through execution of strategic, conceptual, and event-specific marketing deliverables for C-level leadership
• Partnered with the corporate strategy team to communicate new strategic directions to local and remote corporate offices across the globe

• Lead concepting for new marketing campaigns
• Lead copy for international marketing, including events and freelance writers; created and managed international copy guidelines
• Created new website, landing page and email nurture copy that increased incoming leads by 6%
• Wrote press releases and event copy, including event signage, print pieces; product launches; team t-shirts, internal monitor slides and other internal needs
• Trained copy team on use of time-management tools like Trello to improve team efficiency

• Created and edited blog content, web copy, and multi-audience customer/prospect emails.
• Developed eBooks, video scripts, and whitepapers tailored to diverse audiences.

• Worked with community groups and municipalities - crowdsourcing campaigns that focus on adding data on publicly accessible playgrounds, parks, fields, courts, trails, etc. to the Map of Play
• Supported the creation of a National Play Desert Map, which will help eliminate Play Deserts through the creation and improvement of play spaces and development
• Developed and implemented a communications strategy utilizing social media and crowdsourcing to gather, enhance and organize data
• Worked directly with community leaders and groups on gathering local play space data; distilled and documented the best mapping practices
• Built, nurtured, and ensured the success of an online community of users; developed and lead webinars, training events and conference presentations
• Developed and implemented incentive programs; collaborated with philanthropy on monetizing products
• Developed and managed a youth engagement strategy with partner groups around the country
• Supported Playful City USA in developing campaigns that city and municipal leaders used to support data acquisition

• Created internal and external content for all press releases, events, industry publications and meetings
• Collaborated with events and education teams to produce a comprehensive communications strategy aligned with overarching brand goals
• Served as point of contact for association members and prospects, media partners and local businesses
• Oversaw fundraising efforts for major events

WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.

Historic Annapolis grew out of a grassroots effort to preserve the outstanding architectural legacy of Maryland’s capital city.

Towson University is a leading public university dedicated to providing opportunities for academic excellence, scholarly research, and career success.