Annette G.

Insights and strategy consultancy helping leaders frame complexity into clarity, driving human-centered journeys.

• Founded 'The Frame' to bridge consumer insights with business strategies, enhancing client decision-making.
• Implemented consumer-focused strategies that increased alignment with business objectives for multiple clients.
• Positioned 'The Frame' as a thought leader in human-centered decision-making through advisory and consultancy roles.

Topgolf combines sports and entertainment to attract players with innovative venues.

• Revamped consumer research methodologies, leading to a 1000 bps increase in feedback completion rates.
• Enhanced Sunday traffic by over 50% through strategic customer analysis and segmentation.
• Drove consumer insights initiatives that improved operational strategies across over 100 venues.

AT&T provides telecommunications, media, and technology services globally.

• Transitioned a 250-agent call center from physical to virtual operations, exceeding performance targets.
• Developed strategic initiatives that improved customer satisfaction and increased sales in mobility care.
• Created a comprehensive 2022 improvement roadmap, addressing technology, process, and policy enhancements.

• Exceeded forecast by leading marketing transformation focused on Copper-to-Fiber upgrades.
• Boosted customer NPS by 17 points through innovative customer communication strategies.
• Enabled cross-functional collaboration for consistent and modernized customer-facing communications.

• Optimized digital operations for a 600+ employee organization, improving engagement and efficiency.
• Partnered with the Chief Digital Officer to drive strategic digital transformation and talent management.
• Executed organizational redesign aligning with AT&T's strategic goals and digital vision.

• Redesigned the MBA hiring program, successfully integrating consulting methodologies for recruitment.
• Managed a competitive assessment program, providing leadership with strategic industry insights.
• Coordinated with economists to integrate external perspectives into strategic business opportunities.

SMU Cox School of Business offers graduate programs focusing on strategy and entrepreneurship.

Deloitte provides consulting services, spanning audit, financial advisory, and tax services worldwide.

• Led a cross-functional team in a $2.4M project to transform hospital systems' EHR vendor selection.
• Designed volunteer recruitment strategies and website enhancements for a non-profit, improving engagement.
• Standardized onboarding tools for experienced hires, increasing retention within Strategy & Operations.

Epic develops electronic health record software, supporting healthcare organizations worldwide.

Intercall offers conferencing and meeting services to connect teams globally.

Schneider Electric provides energy management and automation solutions for sustainability.