Annette G.

Experience

• 

  The Frame

  Founder

  Aug 2025 - Present

  Insights and strategy consultancy helping leaders frame complexity into clarity, driving human-centered journeys.

  • Founded 'The Frame' to bridge consumer insights with business strategies, enhancing client decision-making.
  • Implemented consumer-focused strategies that increased alignment with business objectives for multiple clients.
  • Positioned 'The Frame' as a thought leader in human-centered decision-making through advisory and consultancy roles.
• 

  Topgolf

  Senior Director, Player Insights and Strategy

  Aug 2022 - Apr 2025

  Topgolf combines sports and entertainment to attract players with innovative venues.

  • Revamped consumer research methodologies, leading to a 1000 bps increase in feedback completion rates.
  • Enhanced Sunday traffic by over 50% through strategic customer analysis and segmentation.
  • Drove consumer insights initiatives that improved operational strategies across over 100 venues.
• 

  AT&T

  Director, Virtual Customer Care Centers and Strategic Initiatives

  Oct 2021 - Jul 2022

  AT&T provides telecommunications, media, and technology services globally.

  • Transitioned a 250-agent call center from physical to virtual operations, exceeding performance targets.
  • Developed strategic initiatives that improved customer satisfaction and increased sales in mobility care.
  • Created a comprehensive 2022 improvement roadmap, addressing technology, process, and policy enhancements.
• 

  AT&T

  Director, Digital Broadband CLM Strategy and Communications

  Mar 2020 - Sep 2021

  • Exceeded forecast by leading marketing transformation focused on Copper-to-Fiber upgrades.
  • Boosted customer NPS by 17 points through innovative customer communication strategies.
  • Enabled cross-functional collaboration for consistent and modernized customer-facing communications.
• 

  AT&T

  Director, Digital Transformation Planning and Chief of Staff

  Jun 2018 - Mar 2020

  • Optimized digital operations for a 600+ employee organization, improving engagement and efficiency.
  • Partnered with the Chief Digital Officer to drive strategic digital transformation and talent management.
  • Executed organizational redesign aligning with AT&T's strategic goals and digital vision.
• 

  AT&T

  Corporate Strategy

  Aug 2016 - May 2018

  • Redesigned the MBA hiring program, successfully integrating consulting methodologies for recruitment.
  • Managed a competitive assessment program, providing leadership with strategic industry insights.
  • Coordinated with economists to integrate external perspectives into strategic business opportunities.

• SMU Cox School of Business

  MBA Candidate

  May 2015 - May 2016

  SMU Cox School of Business offers graduate programs focusing on strategy and entrepreneurship.

• 

  Deloitte Consulting

  Manager

  Sep 2010 - May 2015

  Deloitte provides consulting services, spanning audit, financial advisory, and tax services worldwide.

  • Led a cross-functional team in a $2.4M project to transform hospital systems' EHR vendor selection.
  • Designed volunteer recruitment strategies and website enhancements for a non-profit, improving engagement.
  • Standardized onboarding tools for experienced hires, increasing retention within Strategy & Operations.
• 

  Epic

  Implementation Consultant

  Sep 2008 - Jun 2010

  Epic develops electronic health record software, supporting healthcare organizations worldwide.

• Intercall

  Meeting Consultant

  Apr 2007 - Jul 2008

  Intercall offers conferencing and meeting services to connect teams globally.

• 

  TAC Americas

  Sales Representative

  Jan 2004 - Apr 2007

  Schneider Electric provides energy management and automation solutions for sustainability.