David F.

Experience

• 

  Zebra Technologies

  Director Market Intelligence

  Jul 2022 - Jan 2026

  Zebra Technologies is a leading innovator in data capture and tracking solutions, serving industries like retail, healthcare, and logistics. They enhance operational efficiency with products like mobile computers and RFID technologies.

  • Led market intelligence initiatives to support strategic decision-making.
  • Developed insights that drove product innovation and market expansion.
  • Collaborated with cross-functional teams to enhance data-driven strategies.
• 

  American Medical Association

  Director Market Intelligence

  Aug 2020 - Jul 2022

  The American Medical Association represents over 190 state societies and medical specialty associations, focusing on promoting medicine and public health.

  • Directed market intelligence efforts to support healthcare advocacy and policy development.
  • Analyzed healthcare trends to inform strategic initiatives and improve member engagement.
  • Collaborated with medical professionals to enhance data utilization in healthcare advocacy.
• 

  EY

  Associate Director, Strategic Market Intelligence

  Jan 2014 - Dec 2019

  • Consumer Products (CPG) market intelligence leader, hired to elevate the performance of a global team. Lead and mentored a team of 15 on three continents (North America, Europe, and Asia), allocating resources to strategic projects. Contributes a fresh voice to a global team poised for growth.
  • Oversaw multiple primary research studies to drive business unit solutions generating over $25M in new business.
  • Advised Fortune 1000 clients on anticipating the needs of the future consumer and how to redesign their business.
• 

  Deloitte

  Manager, Market Insights

  Sep 2006 - Dec 2013

  • Served in nationally focused role, working directly with CPG sector leadership. Played key role in shaping viewpoints of leadership based on analysis of market trends within the sector. Developed go-to-market messaging and external facing thought leadership to empower client teams and elevate Deloitte’s brand in the global market.
  • Managed the transformation of a 100-employee global research and analysis team focused on building marketplace revenue, relationships and brand positioning.
  • Expanded US-India offshore research team, traveling to Hyderabad for three weeks to mentor and coach newly hired MBAs. Evolved the organization from a US-centric to global support team with increased capacity and productivity.
• 

  Deloitte

  Senior Analyst, Research & Analysis

  Mar 2002 - Sep 2006

  • Conducted over 50 financial benchmarking analyses for the consumer products industry.
  • Developed in-depth quantitative and qualitative analyses to support business development.
  • Collaborated with regional teams to identify and address critical business needs.

• The Richmark Group

  Marketing Strategy Consultant

  Aug 2000 - Dec 2001

  The Richmark Group provides B2B marketing consulting services, specializing in strategic market analysis and go-to-market strategies for Fortune 1000 companies.

  • Advised Fortune 1000 companies on B2B marketing strategies.
  • Performed value-driven segmentation for a leading auto industry provider.
  • Recommended new go-to-market strategies, increasing sales by 10%.
• 

  Alliant Energy

  Marketing Research Associate

  Jun 1999 - Jun 2000

  Alliant Energy provides regulated energy services to customers in Iowa and Wisconsin, focusing on safe, efficient, and sustainable energy solutions.

  • Developed market and competitive insight research to support business development.
  • Implemented consumer market brand analysis, driving a 10% expansion in new customers.
  • Coordinated market research to enhance customer-facing programs.
• 

  BEAR, STEARNS & CO.

  Sales Associate

  Aug 1997 - May 1998

  Bear Stearns was a premier investment bank, a defined market leader and pioneer in global clearing and fixed-income innovation. For over 80 years, the firm served as a cornerstone of the financial industry, renowned for its dynamic trading culture and its status as a high-performance engine for capital growth.

  • Developed complex investment advisory services for high net-worth individuals.
  • Executed marketing strategies targeting executives, achieving a 12% lead generation.
  • Obtained series 7 and 63 industry licenses to enhance service offerings.