David F.

Zebra Technologies is a leading innovator in data capture and tracking solutions, serving industries like retail, healthcare, and logistics. They enhance operational efficiency with products like mobile computers and RFID technologies.

• Led market intelligence initiatives to support strategic decision-making.
• Developed insights that drove product innovation and market expansion.
• Collaborated with cross-functional teams to enhance data-driven strategies.

The American Medical Association represents over 190 state societies and medical specialty associations, focusing on promoting medicine and public health.

• Directed market intelligence efforts to support healthcare advocacy and policy development.
• Analyzed healthcare trends to inform strategic initiatives and improve member engagement.
• Collaborated with medical professionals to enhance data utilization in healthcare advocacy.

• Consumer Products (CPG) market intelligence leader, hired to elevate the performance of a global team. Lead and mentored a team of 15 on three continents (North America, Europe, and Asia), allocating resources to strategic projects. Contributes a fresh voice to a global team poised for growth.
• Oversaw multiple primary research studies to drive business unit solutions generating over $25M in new business.
• Advised Fortune 1000 clients on anticipating the needs of the future consumer and how to redesign their business.

• Served in nationally focused role, working directly with CPG sector leadership. Played key role in shaping viewpoints of leadership based on analysis of market trends within the sector. Developed go-to-market messaging and external facing thought leadership to empower client teams and elevate Deloitte’s brand in the global market.
• Managed the transformation of a 100-employee global research and analysis team focused on building marketplace revenue, relationships and brand positioning.
• Expanded US-India offshore research team, traveling to Hyderabad for three weeks to mentor and coach newly hired MBAs. Evolved the organization from a US-centric to global support team with increased capacity and productivity.

• Conducted over 50 financial benchmarking analyses for the consumer products industry.
• Developed in-depth quantitative and qualitative analyses to support business development.
• Collaborated with regional teams to identify and address critical business needs.

The Richmark Group provides B2B marketing consulting services, specializing in strategic market analysis and go-to-market strategies for Fortune 1000 companies.

• Advised Fortune 1000 companies on B2B marketing strategies.
• Performed value-driven segmentation for a leading auto industry provider.
• Recommended new go-to-market strategies, increasing sales by 10%.

Alliant Energy provides regulated energy services to customers in Iowa and Wisconsin, focusing on safe, efficient, and sustainable energy solutions.

• Developed market and competitive insight research to support business development.
• Implemented consumer market brand analysis, driving a 10% expansion in new customers.
• Coordinated market research to enhance customer-facing programs.

Bear Stearns was a premier investment bank, a defined market leader and pioneer in global clearing and fixed-income innovation. For over 80 years, the firm served as a cornerstone of the financial industry, renowned for its dynamic trading culture and its status as a high-performance engine for capital growth.

• Developed complex investment advisory services for high net-worth individuals.
• Executed marketing strategies targeting executives, achieving a 12% lead generation.
• Obtained series 7 and 63 industry licenses to enhance service offerings.