Brandt L.

San Francisco, CA, USA

Fractional CFO | Capital Strategy | M&A | Growth & Profitability

Brandt Lincoln is a seasoned financial executive with more than 30 years of experience across CFO leadership and investment banking, with a focus on consumer products, technology-driven businesses, and growth-stage companies. He has worked closely with founders, investors, lenders, and boards to drive strategic growth, improve profitability, execute financings and recapitalizations, and navigate complex business transitions.

As a CFO, Brandt has led financial strategy, forecasting, cash flow mana…

Brandt L.

Experience

  • Sundia Corporation

    Sundia Corporation

    Chief Financial Officer

    Jan 2012 - Present

    Sundia Corporation is a leading producer of plant-based, convenient, and healthy snacking items, known for its True Fruit and True Chia brands. Recognized as one of the fastest-growing private companies in the US, Sundia is committed to quality and innovation in the food production industry.

    • Led capital strategy across multiple equity rounds and a Series D recapitalization.
    • Structured and negotiated diverse financing solutions, including mezzanine debt and asset-based lending.
    • Directed acquisition diligence and integration for brand expansion.
    • Improved gross margin from low single digits to approximately 28% through rigorous analysis and cost controls.
    • Implemented scalable infrastructure to support growth while maintaining cost efficiency.
  • Crushpad

    Chief Financial Officer

    Jan 2007 - Jan 2011

    Crushpad was an innovative winery and direct-to-consumer wine platform, supporting both owned operations and emerging commercial brands.

    • Raised approximately $7M of equity and $3M of credit, supporting triple-digit growth.
    • Oversaw forecasting, costing, ROI analysis, and compliance across multiple operations.
    • Supported over 150 wine brands with finance, accounting, and regulatory infrastructure.
  • Phototlc

    Chief Financial Officer

    Jan 2006 - Jan 2007

    PhotoTLC was a venture-backed, multi-channel consumer products and photo-services company.

    • Led a turnaround reducing monthly burn from $1M to profitability.
    • Raised over $15M in senior debt, mezzanine financing, and venture equity.
    • Implemented pricing actions, inventory controls, and distribution improvements.
  • Tandem Accessories

    Chief Financial Officer

    Jan 2002 - Jan 2004

    Tandem Accessories was a private-label accessories supplier to major U.S. retailers.

    • Improved gross margins by approximately 10% through sourcing and logistics optimization.
    • Led finance, planning, pricing, and supply chain economics for major retailers.
  • Hagstromer & Qviberg

    Vice President

    Jan 2001 - Jan 2002

    Hagstromer & Qviberg was an investment banking firm specializing in cross-border M&A and private placements.

    • Originated and executed cross-border M&A and private placement transactions.
    • Focused on U.S. and Nordic markets.
  • Montgomery Securities

    Associate

    Jan 1997 - Jan 2001

    Montgomery Securities was an investment banking firm involved in M&A, LBO, IPO, and principal investment transactions.

    • Executed M&A, LBO, IPO, and principal investment transactions.
    • Developed valuation models and transaction materials.
  • Bt Group

    Bt Group

    Analyst

    Jan 1995 - Jan 1997

    BT is a leading telecommunications company in the UK, providing broadband, TV, and mobile services.

    • Supported principal investments and high-yield financings for hospitality and real estate clients.
    • Involved in joint ventures and financial analysis.

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