Bryan F.

Post Consumer Brands is a company known for producing a wide range of iconic breakfast cereals, snacks, and pet food, focusing on providing delicious and accessible food options.

Polaris Inc. is a leader in the powersports industry, known for its innovative and diverse product offerings that encourage outdoor activities and exploration.

• Orchestrate media strategy selection, planning, and execution for Cargill Protein North America and Faribault Foods accounts (14 brands total).
• Provide leadership, direction, and motivation for agency teams responsible for CPG advertising excellence (including brand and retail marketing disciplines), direct-to-consumer and business-to-business excellence, and client education on paid media, programmatic media, retailer media, media measurement, and marketing effectiveness.
• Bridge communications between cross-functional teams to align objectives and relay corporate mandates.
• Calculate agency-client scopes of work and project estimates, demonstrating up-to-date knowledge of market conditions and company policies.
• Drive the identification and advancement of mid-level talent to curate exceptional leadership teams.
• Guide the research, piloting, and deployment of new agency tools and departmental processes.
• Attend and contribute to high-level meetings with executives and stakeholders to discuss overall goal achievement, report project progress, collaboratively resolve arising issues, and strategize upcoming initiatives.

• Spearheaded aspects of paid media strategy and planning for key national clients; cultivated and sustained relationships with account representatives to define needs, manage expectations, and evaluate satisfaction.
• Established an agency performance management and incentives system for a key national client that resulted in >5% revenue growth and a >1 point increase in cNPS.
• Commended for developing the potential of numerous Media Planners and Supervisors.
• Coordinated integration and measurement efforts for paid, owned, and earned media channels.
• Controlled agency scoping, estimation, and resource management across assigned clients while ensuring adherence to budgets, roadmaps, and organizational values.
• Pioneered the use of new tools and processes within audience research, media planning, marketing measurement, and data visualization disciplines.

• Developed comprehensive marketing and planning frameworks for major clients, enhancing overall media strategy and execution.
• Led a team of media planners to successfully launch integrated media campaigns across various channels.
• Played a key role in consumer segmentation and persona building, which contributed to more targeted and effective marketing strategies.

• Directed all aspects of media planning on agency scoped high-priority General Mills shopper, events, and retailer media campaigns.
• Synthesized the results of performance metrics to identify gaps, devise strategies for improvement, and implement adjustments.
• Maintained oversight of all media buying, media finance, and campaign data governance across General Mills shopper media campaigns.
• Appointed as the Team Lead for vendor relations and the primary contact for client-facing media education.
• Prioritized and delegated tasks to and within multiple agency cross-functional teams (Advisory, Rebrand, Innovation, etc.) based on employees’ strengths and specialized knowledge.

• Managed multi-channel national advertising campaigns for high-profile clients such as General Mills, driving brand awareness and sales.
• Promoted to Senior Media Planner based on outstanding performance and leadership in planning and executing strategic media buys.
• Utilized data-driven insights to optimize media spend and improve campaign ROI across various consumer touchpoints.

• Supervised the planning and buying of traditional media on priority agency accounts.
• Generated digital performance reporting and analyses on all agency accounts on a weekly, monthly, quarterly, annual, and/or ad-hoc basis for review by executives and decision-makers.
• Conducted and interpreted the results of media research on priority agency accounts.
• Oversaw the day-to-day management of campaigns across multiple channels, including trafficking.

Cumulus Media is a leading audio-first company offering high-quality programming through numerous radio stations and a significant network of podcast services.

• Secured new advertising partnerships with over 100 companies, contributing to a 20% increase in station revenue.
• Developed innovative advertising solutions for clients across local radio stations, enhancing brand visibility and engagement.
• Conducted in-depth market research to identify new advertising opportunities, strengthening client relationships and expanding market reach.

Winona State University is a public university in Minnesota known for its comprehensive educational programs and commitment to student success and community impact.

• Coordinated a charity event that successfully raised over $8,000, providing essential equipment and maternity care improvements in Tanzania.
• Designed marketing materials and managed sponsorship sales, resulting in a 25% increase in event sponsorship revenue.
• Facilitated event logistics and volunteer coordination, ensuring smooth execution and positive attendee experiences.