Bryan Feils

Experience

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  Post Consumer Brands

  Senior Manager, Media Strategy

  Jan 2025 - Present

  Post Consumer Brands is a company known for producing a wide range of iconic breakfast cereals, snacks, and pet food, focusing on providing delicious and accessible food options.

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  Polaris Inc.

  Paid Media Lead (Contract)

  Nov 2024 - Jan 2025

  Polaris Inc. is a leader in the powersports industry, known for its innovative and diverse product offerings that encourage outdoor activities and exploration.

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  space150

  Associate Media Director

  Jul 2022 - Oct 2024

  • Orchestrate media strategy selection, planning, and execution for Cargill Protein North America and Faribault Foods accounts (14 brands total).
  • Provide leadership, direction, and motivation for agency teams responsible for CPG advertising excellence (including brand and retail marketing disciplines), direct-to-consumer and business-to-business excellence, and client education on paid media, programmatic media, retailer media, media measurement, and marketing effectiveness.
  • Bridge communications between cross-functional teams to align objectives and relay corporate mandates.
  • Calculate agency-client scopes of work and project estimates, demonstrating up-to-date knowledge of market conditions and company policies.
  • Drive the identification and advancement of mid-level talent to curate exceptional leadership teams.
  • Guide the research, piloting, and deployment of new agency tools and departmental processes.
  • Attend and contribute to high-level meetings with executives and stakeholders to discuss overall goal achievement, report project progress, collaboratively resolve arising issues, and strategize upcoming initiatives.
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  Colle McVoy

  Associate Media Director

  Jun 2021 - Jul 2022

  • Spearheaded aspects of paid media strategy and planning for key national clients; cultivated and sustained relationships with account representatives to define needs, manage expectations, and evaluate satisfaction.
  • Established an agency performance management and incentives system for a key national client that resulted in >5% revenue growth and a >1 point increase in cNPS.
  • Commended for developing the potential of numerous Media Planners and Supervisors.
  • Coordinated integration and measurement efforts for paid, owned, and earned media channels.
  • Controlled agency scoping, estimation, and resource management across assigned clients while ensuring adherence to budgets, roadmaps, and organizational values.
  • Pioneered the use of new tools and processes within audience research, media planning, marketing measurement, and data visualization disciplines.
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  Colle McVoy

  Media Supervisor

  Apr 2018 - Jun 2021

  • Developed comprehensive marketing and planning frameworks for major clients, enhancing overall media strategy and execution.
  • Led a team of media planners to successfully launch integrated media campaigns across various channels.
  • Played a key role in consumer segmentation and persona building, which contributed to more targeted and effective marketing strategies.
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  Geometry Global

  Senior Media Planner

  Dec 2016 - Apr 2018

  • Directed all aspects of media planning on agency scoped high-priority General Mills shopper, events, and retailer media campaigns.
  • Synthesized the results of performance metrics to identify gaps, devise strategies for improvement, and implement adjustments.
  • Maintained oversight of all media buying, media finance, and campaign data governance across General Mills shopper media campaigns.
  • Appointed as the Team Lead for vendor relations and the primary contact for client-facing media education.
  • Prioritized and delegated tasks to and within multiple agency cross-functional teams (Advisory, Rebrand, Innovation, etc.) based on employees’ strengths and specialized knowledge.
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  Geometry Global

  Digital Media Buyer

  Apr 2015 - Dec 2016

  • Managed multi-channel national advertising campaigns for high-profile clients such as General Mills, driving brand awareness and sales.
  • Promoted to Senior Media Planner based on outstanding performance and leadership in planning and executing strategic media buys.
  • Utilized data-driven insights to optimize media spend and improve campaign ROI across various consumer touchpoints.
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  Cuneo Advertising

  Media Coordinator / Digital Specialist

  Feb 2014 - Mar 2015

  • Supervised the planning and buying of traditional media on priority agency accounts.
  • Generated digital performance reporting and analyses on all agency accounts on a weekly, monthly, quarterly, annual, and/or ad-hoc basis for review by executives and decision-makers.
  • Conducted and interpreted the results of media research on priority agency accounts.
  • Oversaw the day-to-day management of campaigns across multiple channels, including trafficking.
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  Cumulus Media

  Account Executive and Copywriter

  Apr 2013 - Jan 2014

  Cumulus Media is a leading audio-first company offering high-quality programming through numerous radio stations and a significant network of podcast services.

  • Secured new advertising partnerships with over 100 companies, contributing to a 20% increase in station revenue.
  • Developed innovative advertising solutions for clients across local radio stations, enhancing brand visibility and engagement.
  • Conducted in-depth market research to identify new advertising opportunities, strengthening client relationships and expanding market reach.
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  Winona State University

  Marketing Intern

  Apr 2011 - Aug 2011

  Winona State University is a public university in Minnesota known for its comprehensive educational programs and commitment to student success and community impact.

  • Coordinated a charity event that successfully raised over $8,000, providing essential equipment and maternity care improvements in Tanzania.
  • Designed marketing materials and managed sponsorship sales, resulting in a 25% increase in event sponsorship revenue.
  • Facilitated event logistics and volunteer coordination, ensuring smooth execution and positive attendee experiences.