Tamed Trackers for a Healtech Startup
A healthtech startup was named in a national article alleging telehealth providers were sharing personal information with adtech. Gladden led a cross-functional, executive level team in resolving the issue and bringing the company into compliance with privacy regulations. Risk was reduced and compliance attained by:
*Investigating and auditing the use of trackers throughout the organization;
*Developing a tracker policy that reflected the organization's business model and risk tolerance;
*Implementing FreshPaint, a HIPAA-compliant customer data platform (CDP) to mask PHI; and
*Developing governance structures to ensure continued compliance.