Christopher Cody

Experience

• 

  GB News

  Head of Growth and Membership

  Jan 2025 - Present

  GB News is Britain's news channel, broadcasting on various platforms including Freeview, Sky, and YouTube.

  • Reporting to the CEO, served as GM-style owner for the full consumer digital product experience – onboarding flows, habit formation journeys, paywall logic, and retention mechanics – partnering with engineering to ship product improvements.
  • Developed and implemented an AI Traffic Bulletin system, automating event prioritization and live presentation, to enhance viewer engagement and real-time reporting.
  • Directed cross-regional teams for digital publishing and audience engagement, expanding reach across multiple platforms and time zones.
  • Created audience insights platforms to analyze topic conversations and sentiment, providing actionable intelligence to editorial and commercial teams.
  • Led a multidisciplinary growth organization resulting in 57% YoY net member growth and a 26% revenue expansion, achieving £56.9MM through lifecycle redesign and pricing optimization.
  • Design KPI frameworks spanning acquisition, engagement, retention, churn, ARPU, and LTV to enable consistent executive decision-making for GB News across Television, Digital Product, Owned, and Social Media platforms.
• 

  Academy of Television Arts & Sciences

  Member

  Jul 2022 - Present

  The Academy of Television Arts & Sciences is a foundation focused on television entertainment and awards like the Emmys.

• 

  The Wall Street Journal

  Marketing and Subscription Growth Strategy

  Dec 2022 - Dec 2023

  The Wall Street Journal is a globally recognized financial newspaper providing news, analysis, and insights into business, finance, and economics.

  • Architected audience segmentation and lifecycle frameworks, increasing personalized engagement across digital channels and driving a $6.4MM boost in subscription revenue.
  • Improved paid media efficiency by 35%, elevating subscriber acquisitions by 40%, through enhanced channel optimization and precise value alignment.
  • Led multifaceted audience development across international regions, aligning centralized product direction with localized market execution.
  • Built predictive churn and retention models informing product and pricing strategy – driving $6.4MM subscription revenue growth through content personalization and channel optimization.
• 

  The Walt Disney Company

  Director, Marketing Strategy - Disney Streaming

  Apr 2022 - Aug 2023

  The Walt Disney Company encompasses businesses in entertainment, including movies, TVs, and streaming services like Disney+, ESPN+, and Hulu.

  • Led integrated product marketing and lifecycle strategy across Disney’s streaming portfolio. Owned user journey design, audience segmentation, and personalization architecture across Disney+, Hulu, and ESPN+.
  • Directed lifecycle strategy improvements across Disney's streaming portfolio, resulting in a 60% increase in Disney Bundle conversions.
  • Collaborated with franchise, creative, and data teams to drive fan engagement, increasing game licensing revenue by 6% through targeted campaigns.
  • Led strategic negotiations and activations for expanded partnerships, creating a $97MM margin opportunity through digital promotions.
  • Partnered with franchise, creative, data, and product teams to develop experiences that deepened habituation and loyalty across globally recognized IP.
• 

  NBCUniversal

  Director, Strategy and Planning Content Analytics - PeacockTV

  May 2020 - Apr 2022

  NBCUniversal is a major media conglomerate operating television networks, film studios, and theme parks globally.

  • Established product growth strategy, KPI architecture, and consumer forecasting during Peacock’s 0-to-1 launch phase.
  • Owned digital product strategy spanning Originals, Sports/Live Events, Film, News, and Network Content.
  • Built forecasting and performance frameworks supporting product optimization across subscription and ad-supported models; achieved 32% QoQ rise in paid subscribers.
• 

  Comcast NBCUniversal

  Senior Manager, Marketing Strategy and Planning

  Nov 2018 - May 2020

  Comcast NBCUniversal is a media and technology company, providing services like Xfinity Mobile and streaming through platforms like Peacock.

  • Managed strategic planning initiatives for Xfinity Mobile and Flex consumer products, focusing on subscriber growth and brand development. Created and executed comprehensive marketing plans and strategies to drive customer acquisition, engagement, and ret
  • Executed "Digital First" initiative, transitioning +$80MM customer transactions to a digital self-service platform, resulting in substantial reduction in variable costs.
  • Led brand extension efforts and forged partnerships, achieving $33MM margin benefit and enhancing brand awareness by 5%.
  • Partnered with data science teams to create an effectiveness platform for media spend optimization, leading to more efficient use of a $200MM+ annual budget across ATL/BTL channels.
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  Accenture

  Manager, Strategy Consulting

  Sep 2014 - Nov 2018

  Accenture is a global consulting firm that provides services in strategy, consulting, digital, technology, and operations.

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  Merrill Lynch

  Investment Banking Associate, TMT

  Jan 2013 - Jan 2013

  Merrill Lynch is a leading provider of wealth management, investment banking, and trading services.

• 

  The University of Chicago Booth School of Business

  MBA, Class of 2014

  Sep 2012 - Jun 2014
• 

  CIBC

  Analyst, Risk and Capital Markets

  Jan 2009 - Jan 2012

  CIBC is a major Canadian bank offering personal, business, and investment banking services.

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  Ladder Up Chicago

  AmeriCorps VISTA, Program Manager

  Jan 2007 - Dec 2008

  Ladder Up provides free financial consulting resources to help individuals improve their economic situations.

• U.S. House of Representatives

  Congressional Aide

  Jan 2005 - Jan 2006

  The U.S. House of Representatives is the lower chamber of the United States Congress, responsible for making and passing federal laws.