Davis W.

A Place for Mom is the leading online resource connecting families searching for senior care with a team of expert advisors providing insight-driven, personalized solutions. As the nation’s largest senior care advisory service, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones across home care, independent living, memory care, assisted living, and more. Established in 2000 as a family business, A Place for Mom employees are deeply committed to the company mission to enable caregivers to make the best senior care decisions. A Place for Mom fosters, cultivates, and preserves a culture of diversity, equity, and inclusion. Our employees live the company values every day: ● Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy. ● Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow. ● Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team. ● Win The Right Way: We see organizational integrity as the foundation for how we operate. ● Embrace Change: We innovate and constantly evolve. See open roles and grow your career with purpose: https://www.aplaceformom.com/about/careers/positions

• Spearheaded a successful segmentation-anchored growth strategy, increasing national awareness and engagement in targeted segments, contributing to an impressive double-digit top-line and EBITDA growth in a crucial business line.
• Led a comprehensive brand and creative overhaul, rejuvenating the brand's public image and significantly improving consumer perception and trust.
• Pioneered channel mix and campaign optimization initiatives, significantly enhancing the efficiency of a nine-figure marketing budget and boosting overall ROI.
• Collaborated closely with the Product & Tech teams to design an AI-enabled transformation roadmap, setting the stage for ultra-modern, data-driven service delivery enhancements.

Private equity-backed B2B SaaS platform serving life insurance and annuity carriers and distributors. Joined via Policygenius acquisition; unified four teams into one organization across brand, content, demand gen, lifecycle, and product marketing. Redefined go-to-market strategy and investment priorities to drive pipeline more efficiently. Evolved B2C acquisition models to lower CAC and improve unit economics. Led marketing diligence and customer marketing for major life-and-annuity software provider acquisition and associated $300M capital raise.

Venture-backed insurance marketplace helping consumers make confident life, home, and auto coverage decisions. Acquired by Zinnia in 2023. Led brand, acquisition, and product marketing through both growth and efficiency mandates. Improved ROAS and conversion across channels; reduced CAC by 25%. Expanded customer insights program, embedding voice-of-customer data in planning. Refreshed brand and digital experiences to improve trust and performance.

Global growth and brand consultancy. Rose from entry level to Partner; co-led Financial Services P&L. Guided transformations, rebrands, product launches, and go-to-market strategies driving double-digit gains: 35% YoY lead growth for a national insurer 2× RevPAR for a hotel chain 60% increase in contract value for a paid advice offering Recognized as Employee of the Year (2020) and Mentor of the Year (2019).