Emily S.

Technology company providing access to attorneys and self-service tools to help run your business.

• Drove growth and commercialization for LegalZoom’s new small business tax product.
• Designed user research and A/B tests to inform product strategy, UX design, pricing, and messaging.
• Exceeded annual acquisition targets by implementing highly segmented product marketing efforts.
• Owned roadmap for both tax and attorney services products, partnering with LegalZoom’s attorney network to prioritize needs based on feedback and improve user experience and adoption.
• Directed engineers and designers to execute product roadmap using agile methodologies.
• Coordinated stakeholders and regularly presented strategy, metrics, and analysis to leadership.

Premiere hiring marketplace for creative professionals.

• Owned new onsite payments platform, enabling employers to pay talent for work on the Backstage marketplace; led all user research, competitive analysis, go-to-market strategy, and product experience.
• Led strategy for Backstage’s in-app background check and ID verification flow, researching and partnering with vendors, updating UX flow to significantly reduce customer drop-off and streamline experience.
• Drove integration of acquired companies into Backstage back-end infrastructure.
• Partnered with Backstage executive team on long-term strategy while mentoring product managers.

A matchmaking app making online dating more human.

• Founded venture-backed startup; raised pre-seed funding and built 10-person team.
• Led end-to-end product strategy, design, testing, launch, and continued growth of Chorus (iOS, Android).
• Grew user base to over 10,000 customers through organic, product-led growth initiatives.
• Designed end-to-end product experience for multiple user-types—prioritizing key features based on research, iterating constantly based on usage, working hand-in-hand with designers and engineers.
• Pivoted during COVID to launch virtual speed dating, one of the first apps to facilitate video dates.
• Recruited by lead VC partner to design, build, and launch The Huglist, a vaccination-tracking app.Recruited by lead VC partner to design, build, and launch The Huglist, a vaccination-tracking app.

Leading marketplace for software discovery, helping businesses find solutions.

• Delivered full customer experience redesign, collaborating with executives on long-term product strategy.
• Led ongoing cross-functional strategy sessions to prioritize key features and deliver high impact roadmap.

Global marketplace connecting people, both online and offline, to make, sell, and buy unique goods.

• Led the strategy, scale, and long-term product vision for stand-alone marketplace, Etsy Manufacturing.
• Managed five-person team overseeing product management, product marketing, and account management; developed goals, roadmap, end-to-end product experience, and managed budget for team.
• Designed product strategy, working cross-functionally to spec requirements, and prioritize features.
• Curated a network of manufacturers on Etsy through organic marketing, content creation and delivery, product features, community partnerships, and national marketing campaigns and events.

Nonprofit dedicated to supporting and increasing the number of women in computer science.

• Scaled the after-school Clubs program nationally from 50 to 250 clubs in one year.
• Managed five-person team delivering programming to hundreds of Clubs.
• Designed communication and engagement strategies (newsletter, reports, media, video).
• Established performance metrics and monitoring frameworks to ensure quality, reporting directly to CEO.

Bloomspot provides exclusive offers for renowned local restaurants, spas, salons, weekend getaways, events, and international resorts.

• Founding team member; scaled company from 20k to 2M subscribers in first year.
• Launched and managed nonprofit affiliate marketing platform, engaging 400+ nonprofits in 6 months.
• Led all product-lead growth campaigns and on-site referral features to drive user growth and revenue.

The Walter A. Haas School of Business is the business school of the University of California, Berkeley, a public research university in Berkeley, California.

• Received my full-time M.B.A with a concentration in entrepreneurship.

A global professional services firm specializing in information technology and management consulting, helping companies build their digital core, optimize operations, and accelerate growth.

• Worked with various clients to improve processes, conduct competitive analysis, consolidate back-end operations, coordinate with various client stakeholders and regular presentations to top executives.

The Cornell University College of Engineering is the engineering school of Cornell University.

• B.S. in Electrical and Computer Engineering