Emily Smith

Experience

• 

  LegalZoom

  Principal Product Manager

  Feb 2023 - Aug 2024

  Technology company providing access to attorneys and self-service tools to help run your business.

  • Drove growth and commercialization for LegalZoom’s new small business tax product.
  • Designed user research and A/B tests to inform product strategy, UX design, pricing, and messaging.
  • Exceeded annual acquisition targets by implementing highly segmented product marketing efforts.
  • Owned roadmap for both tax and attorney services products, partnering with LegalZoom’s attorney network to prioritize needs based on feedback and improve user experience and adoption.
  • Directed engineers and designers to execute product roadmap using agile methodologies.
  • Coordinated stakeholders and regularly presented strategy, metrics, and analysis to leadership.
• 

  Backstage

  Senior Product Consultant (Independent)

  Nov 2020 - Jul 2022

  Premiere hiring marketplace for creative professionals.

  • Owned new onsite payments platform, enabling employers to pay talent for work on the Backstage marketplace; led all user research, competitive analysis, go-to-market strategy, and product experience.
  • Led strategy for Backstage’s in-app background check and ID verification flow, researching and partnering with vendors, updating UX flow to significantly reduce customer drop-off and streamline experience.
  • Drove integration of acquired companies into Backstage back-end infrastructure.
  • Partnered with Backstage executive team on long-term strategy while mentoring product managers.
• 

  Chorus

  Founder and CEO

  Feb 2019 - Jul 2022

  A matchmaking app making online dating more human.

  • Founded venture-backed startup; raised pre-seed funding and built 10-person team.
  • Led end-to-end product strategy, design, testing, launch, and continued growth of Chorus (iOS, Android).
  • Grew user base to over 10,000 customers through organic, product-led growth initiatives.
  • Designed end-to-end product experience for multiple user-types—prioritizing key features based on research, iterating constantly based on usage, working hand-in-hand with designers and engineers.
  • Pivoted during COVID to launch virtual speed dating, one of the first apps to facilitate video dates.
  • Recruited by lead VC partner to design, build, and launch The Huglist, a vaccination-tracking app.Recruited by lead VC partner to design, build, and launch The Huglist, a vaccination-tracking app.
• 

  Capterra

  Senior Product Consultant (Independent)

  Sep 2017 - Feb 2019

  Leading marketplace for software discovery, helping businesses find solutions.

  • Delivered full customer experience redesign, collaborating with executives on long-term product strategy.
  • Led ongoing cross-functional strategy sessions to prioritize key features and deliver high impact roadmap.
• 

  Etsy

  Product Lead

  Apr 2015 - Jul 2017

  Global marketplace connecting people, both online and offline, to make, sell, and buy unique goods.

  • Led the strategy, scale, and long-term product vision for stand-alone marketplace, Etsy Manufacturing.
  • Managed five-person team overseeing product management, product marketing, and account management; developed goals, roadmap, end-to-end product experience, and managed budget for team.
  • Designed product strategy, working cross-functionally to spec requirements, and prioritize features.
  • Curated a network of manufacturers on Etsy through organic marketing, content creation and delivery, product features, community partnerships, and national marketing campaigns and events.
• 

  Girls Who Code

  Interim National Director (Clubs)

  Mar 2014 - Apr 2015

  Nonprofit dedicated to supporting and increasing the number of women in computer science.

  • Scaled the after-school Clubs program nationally from 50 to 250 clubs in one year.
  • Managed five-person team delivering programming to hundreds of Clubs.
  • Designed communication and engagement strategies (newsletter, reports, media, video).
  • Established performance metrics and monitoring frameworks to ensure quality, reporting directly to CEO.

• Bloomspot (Acquired by J.P. Morgan Chase)

  Sr. Product Manager, promoted to Director

  May 2010 - Jun 2012

  Bloomspot provides exclusive offers for renowned local restaurants, spas, salons, weekend getaways, events, and international resorts.

  • Founding team member; scaled company from 20k to 2M subscribers in first year.
  • Launched and managed nonprofit affiliate marketing platform, engaging 400+ nonprofits in 6 months.
  • Led all product-lead growth campaigns and on-site referral features to drive user growth and revenue.
• 

  UC Berkeley's Haas School of Business

  Full-time M.B.A Candidate

  Aug 2008 - May 2010

  The Walter A. Haas School of Business is the business school of the University of California, Berkeley, a public research university in Berkeley, California.

  • Received my full-time M.B.A with a concentration in entrepreneurship.
• 

  Accenture

  Management consultant

  Jul 2004 - Aug 2008

  A global professional services firm specializing in information technology and management consulting, helping companies build their digital core, optimize operations, and accelerate growth.

  • Worked with various clients to improve processes, conduct competitive analysis, consolidate back-end operations, coordinate with various client stakeholders and regular presentations to top executives.
• 

  Cornell University, College of Engineering

  Electrical and Computer Engineering Student

  Aug 2000 - May 2004

  The Cornell University College of Engineering is the engineering school of Cornell University.

  • B.S. in Electrical and Computer Engineering