Evan P.

I’m Evan Patterson, your Fractional Marketing Leader and Personal CMO.

There are two primary ways companies work with me.

1. Fractional Marketing Leader: Marketing Leadership Inside the Business

This is for companies that have activity but lack cohesion. There may be a team, agencies, or strong operators in place; but no one truly owns positioning, narrative, prioritization, and how marketing connects to revenue.

I step in as the senior marketing leader to define positioning, align product, sales, and marketing, sequence what matters and eliminate what doesn’t, and take take executive-level accountability for outcomes.

You need leadership, not just output.

2. Personal CMO: Authority and Founder-Led GTM

This is for founders and executives whose personal visibility directly impacts pipeline, trust, and category position.

I turn executive thinking into durable authority infrastructure.

That means clarifying your point of view, tightening your narrative, building long-form IP, and creating a visibility system that compounds instead of chasing engagement.

This is not ghostwriting; it’s narrative architecture.

In both cases, my role is the same: install judgment, coherence, and strategic ownership where fragmentation used to live.