Skip to profile
Oakland, CA, USA

Gregory B.

Fractional CPG Finance Leader | Commercial + FP&A + Ops Strategy for Profitable Scale

As a Strategic Operating Partner and Fractional CFO, I specialize in elevating consumer brands to market leadership by unifying product, commercial, and operational strategies for sustainable value creation. My expertise lies in driving financial performance and operational efficiencies for consumer packaged goods (CPG) companies, ensuring they not only meet their market goals but exceed them. I'm deeply passionate about collaborating with brands to navigate the complexities of the CPG landscape, crafting strategies that lead to impactful growth and success.

Hire Gregory
Gregory B.

Experience

Feb 2025 — Present

Acuity CPG LLC

STRATEGIC OPERATING PARTNER & FRACTIONAL CFO

Scaling consumer brands ($15M–$250M+) where financial maturity, forecasting, and operating discipline must catch up to growth. FOCUS SECTORS: Food & Beverage | Health & Wellness | E-Commerce & DTC Brands

  • Supported European Sports Nutrition brand planning US market expansion, by providing 5-Year LRP, Market Entry Strategy, Unit Economics and GTM Financial Modeling
  • E-Commerce Consumer Brand--Significantly enhanced forecasting accuracy enabling better inventory planning Clear visibility into which marketing channels and campaigns drove profitable growth Informed decision-making about marketing budget allocation and c
  • E-commerce apparel brand evaluating early-stage fundraise: Provided LRP Financial Plan, Capital Strategy Recommendations and Investor-ready financial materials for pitch.
  • Early-stage food brand with mission-driven positioning--Provided Capital Requirement framework and mission-aligned investor target list.
  • Family Foundation focused on Mission Areas: Providing ongoing fractional support on LRP and Annual Operating Planning, in addition to providing key support on PRI strategy, Investment due diligence and PRI framework
Feb 2017 — May 2024

Clif Bar & Company/Mondelez

Director of Category Finance (BU CFO)

Clif Bar & Company/Mondelez is a leading manufacturer of organic food products including energy bars and snacks.

  • Scaled Clif Bar’s portfolio to $1B with precise financial strategy and planning.
  • Directed comprehensive financial analysis including Income Statements, Balance Sheets, and Cash Flows.
  • Guided strategic market decisions and product innovations that maximized ROI.
  • Saved $10M through SKU rationalization and developed future company leaders.
Aug 2014 — Feb 2017
Clif Bar & Company

Clif Bar & Company

Senior Brand Finance Manager

Clif Bar & Company specializes in creating organic, plant-based energy foods and snacks.

  • Improved gross margins by 2.5 points through strategic P&L analysis.
  • Streamlined reporting processes, saving 15 hours per month.
  • Enhanced forecasting accuracy for a rapidly growing brand.
Sep 2010 — Aug 2014
Clif Bar & Company

Clif Bar & Company

Brand Finance Manager

  • Optimized margins and achieved sales targets, driving early growth for Clif Bar.
  • Provided data-driven insights for planning, budgeting, and forecasting.
  • Collaborated with Brand Managers to integrate financial insights into business strategies.
Nov 2009 — Sep 2010
Logitech

Logitech

Financial Analyst

Logitech specializes in computer hardware and software solutions, including mice, keyboards, and webcams.

Oct 2005 — Jun 2009
Longs Drugs Corporate

Longs Drugs Corporate

Sr. Financial Analyst

Longs Drugs is a pharmacy chain now owned and operated by CVS Pharmacy.

  • Modeled financial returns for retail acquisitions and capital projects, bolstering strategic leadership insights.
  • Built complex financial models for evaluating pharmacy deals and strategic initiatives.
  • Provided key financial insights to the Executive Steering Committee, aiding in acquisition strategies.
May 2001 — Sep 2005
The Clorox Company

The Clorox Company

Rotational Finance Program

The Clorox Company is a global manufacturer and marketer of consumer and professional products.

  • Aligned financials with brand growth goals, supporting strategic initiatives.
  • Leveraged financial models to optimize supply chain costs and inventory management.
  • Enhanced forecasting and budgeting processes during the Finance Rotational Program.