Gregory B.

Experience

• Acuity CPG LLC

  STRATEGIC OPERATING PARTNER & FRACTIONAL CFO

  Feb 2025 - Present

  Scaling consumer brands ($15M–$250M+) where financial maturity, forecasting, and operating discipline must catch up to growth. FOCUS SECTORS: Food & Beverage | Health & Wellness | E-Commerce & DTC Brands

  • Supported European Sports Nutrition brand planning US market expansion, by providing 5-Year LRP, Market Entry Strategy, Unit Economics and GTM Financial Modeling
  • E-Commerce Consumer Brand--Significantly enhanced forecasting accuracy enabling better inventory planning Clear visibility into which marketing channels and campaigns drove profitable growth Informed decision-making about marketing budget allocation and c
  • E-commerce apparel brand evaluating early-stage fundraise: Provided LRP Financial Plan, Capital Strategy Recommendations and Investor-ready financial materials for pitch.
  • Early-stage food brand with mission-driven positioning--Provided Capital Requirement framework and mission-aligned investor target list.
  • Family Foundation focused on Mission Areas: Providing ongoing fractional support on LRP and Annual Operating Planning, in addition to providing key support on PRI strategy, Investment due diligence and PRI framework

• Clif Bar & Company/Mondelez

  Director of Category Finance (BU CFO)

  Feb 2017 - May 2024

  Clif Bar & Company/Mondelez is a leading manufacturer of organic food products including energy bars and snacks.

  • Scaled Clif Bar’s portfolio to $1B with precise financial strategy and planning.
  • Directed comprehensive financial analysis including Income Statements, Balance Sheets, and Cash Flows.
  • Guided strategic market decisions and product innovations that maximized ROI.
  • Saved $10M through SKU rationalization and developed future company leaders.
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  Clif Bar & Company

  Senior Brand Finance Manager

  Aug 2014 - Feb 2017

  Clif Bar & Company specializes in creating organic, plant-based energy foods and snacks.

  • Improved gross margins by 2.5 points through strategic P&L analysis.
  • Streamlined reporting processes, saving 15 hours per month.
  • Enhanced forecasting accuracy for a rapidly growing brand.
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  Clif Bar & Company

  Brand Finance Manager

  Sep 2010 - Aug 2014

  • Optimized margins and achieved sales targets, driving early growth for Clif Bar.
  • Provided data-driven insights for planning, budgeting, and forecasting.
  • Collaborated with Brand Managers to integrate financial insights into business strategies.
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  Logitech

  Financial Analyst

  Nov 2009 - Sep 2010

  Logitech specializes in computer hardware and software solutions, including mice, keyboards, and webcams.

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  Longs Drugs Corporate

  Sr. Financial Analyst

  Oct 2005 - Jun 2009

  Longs Drugs is a pharmacy chain now owned and operated by CVS Pharmacy.

  • Modeled financial returns for retail acquisitions and capital projects, bolstering strategic leadership insights.
  • Built complex financial models for evaluating pharmacy deals and strategic initiatives.
  • Provided key financial insights to the Executive Steering Committee, aiding in acquisition strategies.
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  The Clorox Company

  Rotational Finance Program

  May 2001 - Sep 2005

  The Clorox Company is a global manufacturer and marketer of consumer and professional products.

  • Aligned financials with brand growth goals, supporting strategic initiatives.
  • Leveraged financial models to optimize supply chain costs and inventory management.
  • Enhanced forecasting and budgeting processes during the Finance Rotational Program.